网站建置软体市场规模、份额、成长分析（按组件、平台、最终用户、地区划分）－2025-2032年产业预测

全球网站建立软体市场预计到 2023 年将达到 102 亿美元，从 2024 年的 114.2 亿美元成长到 2032 年的 282.9 亿美元，在预测期（2025-2032 年）内复合年增长率为 12.0%。

全球网站建立软体市场正经历强劲成长，这主要得益于技术进步和消费行为的改变，推动了对使用者友善网站开发解决方案的需求。自营和零工经济的兴起，促使小型企业主越来越多地寻求创建自己的网站，进而推动了此类工具的需求。此外，电子商务的蓬勃发展也促使零售商转向线上，进一步增加了对高效网站解决方案的需求。智慧型手机的普及推动了行动响应式设计的需求，而云端运算的采用则提升了网站的效能和扩充性。此外，人工智慧、机器学习、物联网、扩增实境和区块链等技术创新正在提升用户体验和安全性，使网站建立软体对企业更具吸引力和互动性。

全球网站建置软体市场驱动因素

全球网站建立软体市场的主要驱动力之一是各种规模企业对线上形像日益增长的需求。随着越来越多的公司意识到数位行销和电子商务的重要性，对用户友好、可自订的网站解决方案的需求呈爆炸式增长。中小企业的普遍性进一步推动了这一需求，因为这些企业通常技术专长和资源有限。因此，提供直觉式介面、各种模板和整合SEO工具的网站建立软体正吸引那些希望快速且有效率地打造专业线上形象的企业，从而推动市场成长。

全球网站建置软体市场面临的限制因素

全球网站建立软体市场面临的主要限制因素之一是免费或低成本网站创建工具的日益普及。随着小型企业和个人用户越来越多地选择低成本方案，现有供应商面临激烈的竞争，这可能会降低盈利和市场份额。此外，快速发展的网路技术和消费者偏好要求企业不断创新，这可能会给力求保持竞争力的公司带来资源压力。这些挑战共同阻碍了市场成长，迫使企业透过更先进的功能和更优质的客户支援来实现差异化竞争。

全球网站建置软体市场趋势

全球网站建立软体市场正呈现出人工智慧解决方案应用显着成长的趋势，先进的演算法使用户能够轻鬆创建功能强大的网站。这些创新平台利用聊天机器人和自动化支援工具等智慧功能，实现无缝整合并提升用户体验。这些使用者友善的网站架设工具操作简便，几乎无需任何技术知识，能够满足包括小型企业主和希望打造专业线上形象的个人在内的各类使用者的需求。此外，极具吸引力的定价模式也进一步推动了市场需求，越来越多的用户认识到简化网站开发流程的价值，从而促进了市场竞争的成长，并提高了网站的普及率。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

网站建置软体市场规模（依组件划分）及复合年增长率（2025-2032 年）

• 市场概览
• 软体
• 服务

网站建置软体市场规模（依平台划分）及复合年增长率（2025-2032 年）

• 市场概览
• 桌面
• 移动的

网站建置软体市场规模（依最终用户划分）及复合年增长率（2025-2032 年）

• 市场概览
• 个人的
• 商业的
• 教育
• 其他的

网站建置软体市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年收益年比比较

主要企业简介

• Wix（Israel）
• Shopify（Canada）
• Squarespace（United States）
• GoDaddy（United States）
• WordPress.com（United States）
• Hostinger（Lithuania）
• BigCommerce（United States）
• Webflow（United States）
• Duda（United States）
• Weebly（United States）
• Elementor（Israel）
• Jimdo（Germany）
• HubSpot（United States）
• Bluehost（United States）
• IONOS（Germany）
• SITE123（Israel）
• Strikingly（China）
• Framer（Netherlands）
• Yola（United States）
• Leadpages（United States）

结论与建议

Global Website Builder Software Market size was valued at USD 10.2 billion in 2023 and is poised to grow from USD 11.42 billion in 2024 to USD 28.29 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The global website builder software market is experiencing robust growth driven by the increasing need for user-friendly web development solutions, spurred by technological advancements and shifts in consumer behavior. The rise of individual entrepreneurship and the gig economy is motivating small to medium-sized business owners to create their own websites, thus amplifying demand for these tools. Additionally, the surge in e-commerce activities prompts retailers to transition online, further driving the necessity for effective website solutions. The proliferation of smartphones enhances the requirement for mobile-responsive designs, while cloud computing adoption boosts performance and scalability. Furthermore, innovations in AI, machine learning, IoT, augmented reality, and blockchain are enhancing user experiences and security, making website builder software more appealing and interactive for businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Website Builder Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Website Builder Software Market Segments Analysis

Global Website Builder Software Market is segmented by Component, Platform, End User and region. Based on Component, the market is segmented into Software and Services. Based on Platform, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Personal, Commercial, Educational and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Website Builder Software Market

One key market driver for the Global Website Builder Software Market is the increasing demand for online presence among businesses of all sizes. As more companies recognize the importance of digital marketing and e-commerce, the need for user-friendly, customizable website solutions has surged. This demand is further fueled by the rising prevalence of small and medium enterprises, which often have limited technical expertise and resources. Consequently, website builder software that offers intuitive interfaces, diverse templates, and integrated SEO tools attracts businesses seeking to create a professional online image quickly and efficiently, thereby driving market growth.

Restraints in the Global Website Builder Software Market

One key market restraint for the global website builder software market is the growing prevalence of free or low-cost website creation tools, which can deter potential customers from investing in premium solutions. As small businesses and individual users increasingly opt for budget-friendly options, established providers may face significant competition, resulting in reduced profitability and market share. Additionally, the rapid evolution of web technologies and consumer preferences necessitates continuous innovation, which can strain resources for companies aiming to remain competitive. These factors collectively challenge market growth and compel businesses to differentiate themselves through advanced features and superior customer support.

Market Trends of the Global Website Builder Software Market

The Global Website Builder Software market is witnessing a significant trend towards the adoption of AI-powered solutions, where advanced algorithms enable users to create sophisticated websites with ease. These innovative platforms leverage intelligent features, including chatbots and automated support tools, facilitating seamless integration and enhancing user experience. As they require minimal technical expertise, these user-friendly builders cater to a broader audience, including small business owners and individuals seeking professional online presence. Additionally, attractive pricing models promote widespread accessibility, driving further demand and fostering competitive growth in the market as more users recognize the value of streamlined web development processes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Website Builder Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Website Builder Software Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Website Builder Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Educational
• Others

Global Website Builder Software Market Size & CAGR (2025-2032)

• North America (Component, Platform, End User)
  • US
  • Canada
• Europe (Component, Platform, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Platform, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Platform, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Platform, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Wix (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoDaddy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WordPress.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostinger (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webflow (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duda (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weebly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elementor (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jimdo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluehost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IONOS (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SITE123 (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strikingly (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framer (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leadpages (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations