孕产妇支援产品市场规模、份额及成长分析（按产品类型、应用、分销管道和地区划分）－2025-2032年产业预测

预计到 2023 年，全球孕产妇支援产品市场规模将达到 156 亿美元，到 2024 年将达到 165.7 亿美元，到 2032 年将达到 268.1 亿美元，预测期（2025-2032 年）的复合年增长率为 6.2%。

全球孕产妇保健产品市场正经历强劲成长，这主要得益于人们对孕产妇健康和福祉意识的不断提高。孕妇们积极寻求更完善的生理和心理支持，并根据不断变化的医疗法规和消费者需求调整自身生活方式。令人震惊的孕产妇死亡率数据表明，改善孕产妇和新生儿健康及生存状况的紧迫性，正推动着对高品质孕产妇保健产品前所未有的需求。此外，医疗解决方案的数位化正在弥合产科护理方面的差距，而可支配收入的增加也使消费者能够投资于高端孕产妇保健产品。这种对专业产品的消费意愿，反映了怀孕期间人们更注重舒适和安全的更广泛趋势。

全球孕产妇支持产品市场驱动因素

全球孕产市场的主要驱动力之一是孕妇对自身健康和福祉日益增长的关注。随着越来越多的女性在怀孕期间重视身心健康，对孕妇托腹带、枕头和塑身衣等支撑产品的需求激增。製造商加大行销力度也推动了这一成长，强调孕产支撑产品在减轻不适、改善体态和提升怀孕舒适度方面的益处。此外，可支配收入的增加和个人化护理方案的趋势也促进了该领域产品的扩张和创新。

全球孕产妇支持产品市场限制因素

全球孕产妇辅助产品市场的主要限制因素之一是孕妇对这些产品的认知和了解不足。许多女性可能不熟悉各种类型的孕产妇辅助产品，例如腹带、支撑带和产后恢復服。这种知识匮乏会导致这些产品利用率低下，进而阻碍市场成长。此外，文化因素和个人偏好也会影响购买决策，有些孕妇更倾向于传统的治疗方法而非现代的辅助解决方案。克服这些认知障碍对于扩大基本客群至关重要。

全球孕产妇支持产品市场趋势

全球孕产妇支援产品市场正呈现出显着的个人化趋势，这主要得益于感测器和人工智慧等技术的进步。如今，各公司正将姿势感应腰带、睡眠追踪枕头和可连接应用程式的吸乳器等智慧型装置整合到产品中，以提供个人化的孕产妇护理解决方案。消费品与医疗保健的融合使得个人化推荐成为可能，包括使用建议和活动提醒，从而增强产后支持。透过利用应用程式分析来提案个人化的舒适方案和餵食时间表，市场正在朝着兼顾孕产妇健康和便利性的方向发展，为满足母亲独特需求的创新解决方案铺平道路。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

孕产妇护理产品市场规模（依产品类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 孕妇枕
• 吸乳器
• 哺乳辅助用品
• 哺乳胸罩和哺乳服
• 产前和产后支撑服

孕产妇护理产品市场规模（按应用领域划分）及复合年增长率（2025-2032 年）

• 市场概览
• 产前护理
• 分娩
• 产后恢復
• 哺乳
• 婴儿护理

按分销管道分類的孕产妇支援产品市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 线上零售商
• 医院和诊所
• 专卖店
• 药局
• 便利商店

孕产妇护理产品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Medela AG（Switzerland）
• Johnson & Johnson（United States）
• Koninklijke Philips NV（Netherlands）
• Lansinoh Laboratories, Inc.（United States）
• Belly Bandit（United States）
• Carriwell Aps（Denmark）
• Ingrid and Isabel LLC（United States）
• ITA MED Co.（United States）
• It's You Babe LLC（United States）
• Bayer Aktiengesellschaft（Germany）
• Abbott Laboratories（United States）
• The Honest Company, Inc.（United States）
• Mamaearth（India）
• Seraphine（United Kingdom）
• H&M（Sweden）
• ASOS Plc（United Kingdom）
• Ripe Maternity（Australia）
• BLANQI（United States）
• JoJo Maman Bebe Ltd.（United Kingdom）
• Spanx LLC（United States）

结论与建议

Global Maternity Support Product Market size was valued at USD 15.6 billion in 2023 and is poised to grow from USD 16.57 billion in 2024 to USD 26.81 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global maternity support product market is experiencing robust growth, driven by heightened awareness surrounding maternal health and well-being. Expectant mothers actively seek enhancements in both physical and emotional support, reshaping their lifestyles amid evolving healthcare regulations and shifting consumer priorities. The urgency to improve the health and survival rates of mothers and newborns has spurred unprecedented demand for high-quality maternity products, as highlighted by alarming maternal mortality statistics. Additionally, the increasing digitalization of healthcare solutions is bridging gaps in maternity care, while rising disposable incomes enable consumers to invest in premium maternity support products. This willingness to spend on specialized items reflects a broader trend towards prioritizing comfort and safety during pregnancy.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Maternity Support Product market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Maternity Support Product Market Segments Analysis

Global Maternity Support Product Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Maternity Pillows, Breast Pumps, Lactation Aids, Nursing Bras & Clothing and Prenatal & Postnatal Support Garments. Based on Application, the market is segmented into Prenatal Care, Labor & Delivery, Postpartum Recovery, Breastfeeding and Infant Care. Based on Distribution Channel, the market is segmented into Online Retailers, Hospitals & Clinics, Specialty Stores, Pharmacies and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Maternity Support Product Market

One of the key market drivers for the Global Maternity Support Product Market is the increasing awareness and emphasis on maternal health and wellness among expecting mothers. As more women prioritize their physical and mental well-being during pregnancy, the demand for supportive products, such as maternity belts, pillows, and compression garments, has surged. Enhanced marketing initiatives by manufacturers focusing on the benefits of maternity support products in alleviating discomfort, improving posture, and providing overall pregnancy comfort further fuel this growth. Additionally, the rise in disposable income and the trend toward personalized care solutions contribute to the expansion and innovation of products in this sector.

Restraints in the Global Maternity Support Product Market

One key market restraint for the global maternity support product market is the limited awareness and understanding of these products among expectant mothers. Many women may not be familiar with the various types of maternity support items available, such as belly belts, support bands, and postpartum recovery wear. This lack of knowledge can lead to underutilization of these products, inhibiting market growth. Additionally, cultural factors and personal preferences can influence purchasing decisions, as some expecting mothers may favor traditional remedies or approaches over modern support solutions. Overcoming these awareness barriers is crucial for expanding the customer base.

Market Trends of the Global Maternity Support Product Market

The Global Maternity Support Product market is witnessing a significant trend towards data-informed personalization, driven by advancements in technology such as sensors and artificial intelligence. Companies are now integrating smart devices like posture-sensing belts, sleep-tracking pillows, and app-connected pumps to offer tailored maternal care solutions. This fusion of consumer products with healthcare enables personalized recommendations, including usage tips and activity reminders, enhancing postpartum support. By leveraging app-based analytics for individualized comfort plans and nursing schedules, the market is evolving to prioritize both maternal wellness and convenience, paving the way for innovative solutions that cater to the unique needs of mothers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Maternity Support Product Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Maternity Pillows
• Breast Pumps
• Lactation Aids
• Nursing Bras & Clothing
• Prenatal & Postnatal Support Garments

Global Maternity Support Product Market Size by Application & CAGR (2025-2032)

• Market Overview
• Prenatal Care
• Labor & Delivery
• Postpartum Recovery
• Breastfeeding
• Infant Care

Global Maternity Support Product Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retailers
• Hospitals & Clinics
• Specialty Stores
• Pharmacies
• Convenience Stores

Global Maternity Support Product Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Medela AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lansinoh Laboratories, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belly Bandit (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carriwell Aps (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingrid and Isabel LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITA MED Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• It's You Babe LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer Aktiengesellschaft (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seraphine (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ripe Maternity (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLANQI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JoJo Maman Bebe Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spanx LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations