休閒度假露营市场规模、份额和成长分析（按营地类型、参与者类型、住宿类型、重点活动和地区划分）—2025-2032年产业预测

预计到 2023 年，全球休閒度假露营市场规模将达到 1,012 亿美元，到 2024 年将成长至 1,039.3 亿美元，到 2032 年将成长至 1,286.2 亿美元，预测期（2025-2032 年）的复合年增长率为 2.7%。

全球休閒度假露营市场正经历显着成长，这主要得益于社会偏好和消费者偏好的转变——人们越来越重视体验而非物质享受。可支配收入的成长促使越来越多的家庭寻求休閒旅行体验，尤其偏好户外和自然环境。这种转变带动了人们对健康度假和开放自然空间的兴趣，同时也推动了对多样化露营项目的需求。如今，露营计画涵盖了从探险运动和健康活动到专注于STEAM教育和电子竞技的教育营等各种类型。这种扩张直接回应了家庭为孩子寻求寓教于乐体验的愿望，许多家庭计划前往户外目的地进行休閒旅行。此外，行动应用程式和线上预订工具等技术的进步，也提高了消费者发现露营机会的便利性和参与度。

全球休閒度假营市场驱动因素

全球休閒度假露营市场的主要驱动力之一是消费者对户外休閒活动的需求日益增长，他们寻求能够促进身心健康和冒险体验的另类度假方式。随着都市区的增长和生活节奏的加快，个人和家庭越来越倾向于亲近自然的活动，以摆脱日常生活的束缚。生态旅游的兴起，以及人们对户外活动有益于心理健康的认识不断提高，进一步推动了人们对在自然环境中露营和度假的兴趣。社群媒体也强化了这一趋势，人们在社群媒体上共用的体验激励着其他人去追求类似的冒险。

全球休閒度假营市场限制因素

全球休閒度假露营市场的主要限制因素之一是人们对健康和安全法规的持续担忧，尤其是在全球健康危机之后。潜在参与者可能因为担心卫生状况不佳、传染病风险或露营活动中受伤而犹豫不决。此外，政府对容量限制、营运程序和卫生标准的严格规定可能会给营地经营者带来财务压力，使其难以在确保安全环境的同时维持盈利。消费者的犹豫和营运方面的挑战可能会阻碍市场成长，并限制休閒露营的参与人数。

全球休閒度假露营市场趋势

全球休閒度假露营市场正经历着向探险和教育营地的蓬勃发展，这反映出消费者日益增长的对超越传统休閒活动、更丰富体验的偏好。越来越多的家庭被提供攀岩、滑索和户外生存等刺激活动的探险营地所吸引，这些营地既能满足寻求刺激的需求，又能促进个人在大自然中的成长。同时，注重STEM教育、艺术和领导力培养的教育营队也越来越受欢迎，吸引希望在学校假期为孩子提供有意义体验的家长。寻求刺激的趋势与教育提升的概念融合，正在塑造露营产业的未来格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术评估
• 监管环境

按露营类型分類的休閒度假露营市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 日间营地
• 住宿露营
• 体育和探险营
• 专业训练营

按参与者类型分類的休閒度假露营市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 适合儿童
• 青少年
• 成人
• 家庭

按住宿类型分類的休閒度假露营市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 帐篷/基本露营
• 小木屋/小屋
• 豪华露营/奢华住宿设施
• 房车/露营地

休閒度假露营市场规模（依活动类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 户外探险和自然体验
• 运动与休閒
• 教育与人文课程
• 健康静修

休閒度假露营市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Huttopia
• Sandy Pines Campground
• KOA（Kampgrounds of America）
• Yogi Bear's Jellystone Park
• Campspot
• Bluewater Resorts
• Good Sam Club
• Landmark Vacation Resorts
• Outdoor Adventures
• Naco Campgrounds
• Cherry Hill Park
• govKOA
• YMCA Camps
• Outward Bound USA
• CampAmerica
• Premier Parks
• Patriot Resorts
• Campgrounds of America
• Huttopia
• Sun Outdoors
• Encore Resorts & Hotels

结论与建议

Global Recreational And Vacation Camp Market size was valued at USD 101.2 billion in 2023 and is poised to grow from USD 103.93 billion in 2024 to USD 128.62 billion by 2032, growing at a CAGR of 2.7% during the forecast period (2025-2032).

The global recreational and vacation camp market is experiencing substantial growth, driven by evolving consumer preferences and societal changes that prioritize experiences over material possessions. Increased disposable income facilitates families seeking leisure and travel, particularly in outdoor and nature-based settings. This shift has amplified interest in wellness retreats and open spaces, alongside a rising demand for diverse programming options in camps. Offerings now range from adventure sports and wellness activities to STEAM-focused educational camps and esports. Such expansion is in direct response to families' desires for enjoyable and enriching experiences for their children, with many households planning leisure travel to outdoor destinations. Additionally, advancements in technology, such as mobile applications and online booking tools, enhance accessibility and engagement for consumers in discovering camp opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Recreational And Vacation Camp market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Recreational And Vacation Camp Market Segments Analysis

Global Recreational And Vacation Camp Market is segmented by Camp Type, Participant Type, Accommodation Mode, Focus Activity and region. Based on Camp Type, the market is segmented into Day Camps, Residential / Overnight Camps, Sports & Adventure Camps and Specialized Camps. Based on Participant Type, the market is segmented into Children, Teenagers, Adults and Families. Based on Accommodation Mode, the market is segmented into Tent / Basic Camping, Cabin / Hut, Glamping / Luxury Lodging and RV / Camper Sites. Based on Focus Activity, the market is segmented into Outdoor Adventure & Nature, Sports & Recreation, Educational & Enrichment Programs and Wellness & Retreats. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Recreational And Vacation Camp Market

One key market driver for the Global Recreational and Vacation Camp Market is the increasing demand for outdoor recreational activities as consumers seek alternative vacation experiences that promote wellness and adventure. As urban populations grow and lifestyles become more hectic, individuals and families are increasingly drawn to nature-centric activities that offer a break from their daily routines. The growth of eco-tourism, coupled with a rising awareness of mental health benefits associated with outdoor exploration, further fuels interest in camping and vacationing in natural settings. This trend is reinforced by social media, where shared experiences inspire others to pursue similar adventures.

Restraints in the Global Recreational And Vacation Camp Market

A significant market restraint for the Global Recreational and Vacation Camp Market is the ongoing concern over safety and health regulations, particularly in the wake of global health crises. Potential participants may be deterred by fears of inadequate sanitation, risks of spreadable diseases, or injuries while engaging in camp activities. Additionally, stringent government regulations regarding capacity limits, operational protocols, and hygienic standards can impose financial burdens on camp operators, making it difficult for them to maintain profitability while ensuring a safe environment. This hesitancy among consumers and operational challenges could hinder market growth and limit participation in recreational camps.

Market Trends of the Global Recreational And Vacation Camp Market

The Global Recreational and Vacation Camp market is witnessing a dynamic shift toward adventure and educational camps, reflecting a growing consumer preference for enriching experiences over traditional leisure activities. Families are increasingly drawn to adventure camps that offer exhilarating activities such as rock climbing, zip-lining, and wilderness survival, appealing to individuals seeking both thrill and personal growth amidst nature. Simultaneously, educational camps are gaining traction, emphasizing STEM learning, arts, and leadership development, which attract parents eager to provide meaningful engagement for their children during school breaks. This convergence of thrill-seeking and educational enrichment is shaping the future landscape of the camp industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Recreational And Vacation Camp Market Size by Camp Type & CAGR (2025-2032)

• Market Overview
• Day Camps
• Residential / Overnight Camps
• Sports & Adventure Camps
• Specialized Camps

Global Recreational And Vacation Camp Market Size by Participant Type & CAGR (2025-2032)

• Market Overview
• Children
• Teenagers
• Adults
• Families

Global Recreational And Vacation Camp Market Size by Accommodation Mode & CAGR (2025-2032)

• Market Overview
• Tent / Basic Camping
• Cabin / Hut
• Glamping / Luxury Lodging
• RV / Camper Sites

Global Recreational And Vacation Camp Market Size by Focus Activity & CAGR (2025-2032)

• Market Overview
• Outdoor Adventure & Nature
• Sports & Recreation
• Educational & Enrichment Programs
• Wellness & Retreats

Global Recreational And Vacation Camp Market Size & CAGR (2025-2032)

• North America (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • US
  • Canada
• Europe (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Camp Type, Participant Type, Accommodation Mode, Focus Activity)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Huttopia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sandy Pines Campground
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOA (Kampgrounds of America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Bear's Jellystone Park
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluewater Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Good Sam Club
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landmark Vacation Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Adventures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naco Campgrounds
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cherry Hill Park
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• govKOA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YMCA Camps
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outward Bound USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CampAmerica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Parks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patriot Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campgrounds of America
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huttopia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sun Outdoors
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encore Resorts & Hotels
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations