活动管理服务市场规模、份额和成长分析（按服务类型、活动规模、最终用户和地区划分）－2025-2032年产业预测

预计到 2023 年，全球活动管理服务市场规模将达到 112 亿美元，到 2024 年将达到 117.4 亿美元，到 2032 年将达到 170.8 亿美元，预测期（2025-2032 年）的复合年增长率为 4.8%。

由于企业活动、展览、会议和体验式行销活动的需求不断增长，全球活动管理服务市场正经历强劲成长。随着企业越来越注重打造令人难忘的体验，以强化品牌形象并培养客户忠诚度，他们也越来越依赖专业的活动管理服务来确保规划、物流和执行的顺畅进行。此外，虚拟/混合平台、人工智慧驱动的分析和互动工具等先进技术的融合，正在透过提升与会者的参与度和优化运营，彻底改变这一行业。随着企业利用这些创新技术来个人化体验并收集可执行的洞察，对专业服务供应商的需求不断增长，从而推动了市场扩张。这种技术主导的变革正在显着提升活动管理服务的效率和扩充性。

全球活动管理服务市场驱动因素

全球活动管理服务市场的主要驱动力之一是快速的数位转型以及对科技在提升活动体验方面日益增长的依赖。这项变革正推动对创新解决方案（例如虚拟活动平台、行动应用程式和票务系统）的需求激增，这些解决方案能够简化活动策划和管理流程。随着越来越多的组织寻求为与会者提供更具吸引力和互动性的体验，扩增实境(AR) 和人工智慧 (AI) 等技术在活动管理中变得至关重要。这些技术的日益普及不仅提高了效率，也提升了与会者的参与度和满意度。

全球活动管理服务市场的限制因素

全球活动管理服务市场的主要限制因素之一是对数位平台和虚拟活动的日益依赖，这可能会降低对传统线下聚会的需求。随着企业和组织适应不断发展的技术，他们越来越多地选择成本效益更高的虚拟和混合型活动，这可能会限制用于综合活动管理服务的预算分配。此外，人群密集场所的健康和安全问题以及旅行限制也是推动这项转变的因素。因此，在日益数位化的环境中，活动管理公司在取得合约和维持盈利方面可能会面临挑战。

全球活动管理服务市场趋势

全球活动管理服务市场正日益聚焦于体验式和个人化活动。组织者优先考虑能够促进深度参与的身临其境型体验，透过融入互动元素、游戏化机制和客製化内容，为参与者创造持久的回忆并建立牢固的联繫。这一趋势不仅使品牌在竞争激烈的市场中脱颖而出，而且显着提高了参与率，并在企业、社交和娱乐等各个领域培养了参与者的长期忠诚度。因此，在对能够引起不同受众共鸣的创新客製化活动体验的需求推动下，该市场正经历着持续成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

活动管理服务市场规模（依服务类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 企业活动
• 社交活动
• 会议
• 展览

依活动规模及复合年增长率分類的活动管理服务市场规模（2025-2032 年）

• 市场概览
• 小型活动
• 中型活动
• 大型事件

活动管理服务市场规模（依最终用户划分）及复合年增长率（2025-2032 年）

• 市场概览
• 公司
• 非营利组织
• 个人
• 政府

活动管理服务市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Freeman（USA）
• Informa Markets（United Kingdom）
• Reed Exhibitions（United Kingdom）
• Live Nation Entertainment（USA）
• Clarion Events（United Kingdom）
• Cvent, Inc.（USA）
• GL Events（France）
• MCI Group（Switzerland）
• George P. Johnson（GPJ）（USA）
• Smyle Creative（Australia）
• Tarsus Group（United Kingdom）
• DMG Events（United Kingdom）
• Viva Technology（France）
• Teneo Events（USA）
• Hill & Knowlton Strategies（USA）

结论与建议

Global Event Management Service Market size was valued at USD 11.2 billion in 2023 and is poised to grow from USD 11.74 billion in 2024 to USD 17.08 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Event Management Service Market is experiencing robust growth due to rising demand for corporate events, trade shows, conferences, and experiential marketing initiatives. Companies are increasingly focusing on creating memorable experiences that enhance brand identity and foster customer loyalty, leading to a greater reliance on professional event management services for seamless planning, logistics, and execution. Additionally, the integration of advanced technologies, such as virtual and hybrid platforms, AI-driven analytics, and interactive tools, is revolutionizing the industry by enhancing attendee engagement and optimizing operations. As organizations embrace these innovations to personalize experiences and gather actionable insights, the need for specialized service providers escalates, thereby propelling market expansion. This technology-driven transformation significantly enhances the effectiveness and scalability of event management services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Service Market Segments Analysis

Global Event Management Service Market is segmented by Service Type, Event Size, End User and region. Based on Service Type, the market is segmented into Corporate Events, Social Events, Conferences and Exhibitions. Based on Event Size, the market is segmented into Small Scale Events, Medium Scale Events and Large Scale Events. Based on End User, the market is segmented into Corporates, Non-Profit Organizations, Individuals and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Service Market

One of the key market drivers for the Global Event Management Service Market is the rapid digital transformation and the increasing reliance on technology to enhance event experiences. This shift has led to a burgeoning demand for innovative solutions such as virtual event platforms, mobile applications, and ticketing systems that streamline event planning and execution. As organizations seek to create more engaging and interactive experiences for their attendees, technologies such as Augmented Reality (AR) and Artificial Intelligence (AI) are becoming integral in event management. This growing technological adoption not only improves efficiency but also fosters greater attendee participation and satisfaction.

Restraints in the Global Event Management Service Market

One significant market restraint for the global event management service market is the increasing reliance on digital platforms and virtual events, which can reduce the demand for traditional in-person gatherings. As companies and organizations adapt to evolving technologies, many are opting for cost-effective virtual or hybrid events, which can limit the budget allocation for comprehensive event management services. Additionally, concerns around health and safety in crowded venues, along with travel restrictions, further contribute to this shift. Consequently, event management companies may face challenges in securing contracts and maintaining profitability in an increasingly digital-first landscape.

Market Trends of the Global Event Management Service Market

The global event management service market is increasingly characterized by a focus on experiential and personalized events, where organizers prioritize immersive experiences that foster deeper engagement. By incorporating interactive elements, gamification, and customized content, these events create lasting memories and enhance attendee connections. This trend not only differentiates brands in a competitive landscape but also significantly boosts participation and cultivates long-term loyalty among attendees across various sectors, including corporate, social, and entertainment. As a result, the market is witnessing sustained growth driven by the demand for innovative and tailored event experiences that resonate with diverse audiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Event Management Service Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Corporate Events
• Social Events
• Conferences
• Exhibitions

Global Event Management Service Market Size by Event Size & CAGR (2025-2032)

• Market Overview
• Small Scale Events
• Medium Scale Events
• Large Scale Events

Global Event Management Service Market Size by End User & CAGR (2025-2032)

• Market Overview
• Corporates
• Non-Profit Organizations
• Individuals
• Government

Global Event Management Service Market Size & CAGR (2025-2032)

• North America (Service Type, Event Size, End User)
  • US
  • Canada
• Europe (Service Type, Event Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, Event Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, Event Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, Event Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informa Markets (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed Exhibitions (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Live Nation Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (GPJ) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smyle Creative (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMG Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viva Technology (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teneo Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill & Knowlton Strategies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations