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沐浴球市场规模、份额及成长分析（按类型、香型、通路及地区划分）－2025-2032年产业预测

市场调查报告书

商品编码

1865384

沐浴球市场规模、份额及成长分析（按类型、香型、通路及地区划分）－2025-2032年产业预测

Bath Bomb Market Size, Share, and Growth Analysis, By Type (Organic, Synthetic), By Scent (Floral, Fruity), By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月07日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计 2023 年全球沐浴球市场规模将达到 18 亿美元，从 2024 年的 19.2 亿美元成长到 2032 年的 32.8 亿美元，在预测期（2025-2032 年）内复合年增长率为 6.9%。

全球泡澡球市场正经历显着成长，这主要得益于人们对自我护理和放鬆的日益关注。这些产品定位为价格适中的奢华之选，旨在丰富沐浴体验，为消费者带来如同置身豪华水疗中心般的感官享受和肌肤滋养。随着健康生活方式的日益普及，泡澡球的需求在各个年龄层都呈现爆炸性成长。 Instagram 和 TikTok 等社群媒体平台在这一成长过程中发挥了关键作用，它们以极低的资本投入实现了极具视觉吸引力的行销。醒目的色彩、丰富的气泡效果和独特的设计吸引着消费者，而网红的推荐则提升了产品的可信度。这种自然而然的传播促进了用户参与和品牌信誉的提升，从而创造了一个充满活力、以难忘体验和病毒式传播为驱动力的市场。

全球沐浴球市场驱动因素

全球沐浴球市场的主要驱动力之一是消费者对自我护理和健康日益增长的兴趣。随着越来越多的人寻求透过个人护理来放鬆身心、缓解压力，沐浴球因其独特的香氛、色彩和保湿成分，能够丰富沐浴体验而广受欢迎。人们对芳香疗法和天然成分益处的认识不断提高，进一步推动了这一趋势，促使消费者更倾向于选择兼具奢华体验和疗癒功效的产品。此外，社群媒体达人和美妆部落客的影响力也有助于提升消费者对创新奢华沐浴产品的认知度，并推动市场需求。

限制全球沐浴球市场的因素

全球沐浴球市场的主要限制因素之一是消费者对许多沐浴产品中可能存在的皮肤刺激物和有害化学物质的日益关注。消费者对天然和有机替代品的需求不断增长，推动了对合成和无过敏原沐浴球的需求。这种消费者偏好的转变给依赖传统配方的製造商带来了挑战，可能迫使他们重新设计产品以符合安全和健康标准。因此，未能适应以安全性和永续性为优先的不断变化的市场格局的品牌，其市场成长和盈利可能会受到限制。

全球泡澡球市场趋势

全球泡澡球市场正呈现出显着的个人化和客製化趋势。消费者越来越倾向于选择符合自身喜好的产品，这一转变体现在可客製化泡澡球的日益普及。顾客可以自由选择泡澡球的成分、颜色和香味。无论是老牌品牌还是新兴品牌，都在积极把握这一趋势，透过提供包含客製化产品的订阅盒来提升消费者体验。社群媒体宣传活动也进一步推动了这一趋势，鼓励用户共用他们的独特体验，从而增强品牌忠诚度和用户参与度。最终，这种客製化解决方案的趋势与消费者对奢华和自我表达的渴望不谋而合，并对市场成长产生了积极影响。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2024 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2024 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2022-2024年营收年比比较

主要企业简介

Lush Cosmetics
Da Bomb
Bomb Cosmetics
The Village Company.
Bath & Body Works Direct, Inc.
Dr Teal's
Oliver Rocket
Level Naturals
Biocrown Biotechnology Co., Ltd.
Napa Soap Company
Papa John
Bliss
Soaper Duper

结论与建议

简介目录

Product Code: SQMIG30L2347

Global Bath Bomb Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.92 billion in 2024 to USD 3.28 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global bath bomb market is experiencing significant growth driven by the increasing focus on self-care and relaxation. These products are viewed as affordable luxuries that enhance the bathing experience, offering consumers sensory enjoyment and skin nourishment reminiscent of a luxury spa. As wellness routines become more popular, demand for bath bombs has surged across various demographics. Social media platforms like Instagram and TikTok play a crucial role in this growth, allowing for visually engaging marketing with minimal financial investment. Eye-catching colors, fizzy effects, and unique designs attract consumers, while influencer endorsements enhance the product's credibility. This organic visibility fosters engagement and authenticity, creating a vibrant market fueled by memorable experiences and viral demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Bomb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Bomb Market Segments Analysis

Global Bath Bomb Market is segmented by Type, Scent, Distribution Channel and region. Based on Type, the market is segmented into Organic and Synthetic. Based on Scent, the market is segmented into Floral,, Fruity,, Herbal, Woodsy, and Citrus. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Bomb Market

One of the key market drivers for the global bath bomb market is the growing consumer focus on self-care and wellness. As more individuals seek relaxation and stress relief through personal care routines, bath bombs have gained popularity for their ability to enhance the bathing experience with unique scents, colors, and skin-nourishing ingredients. This trend is further amplified by increasing awareness of the benefits of aromatherapy and natural ingredients, leading consumers to prefer products that offer both indulgence and therapeutic effects. Additionally, social media influencers and beauty bloggers have contributed to the heightened visibility and demand for innovative and luxurious bath products.

Restraints in the Global Bath Bomb Market

One significant market restraint for the global bath bomb market is the growing consumer awareness regarding the potential skin irritants and harmful chemicals present in many bath products. As consumers increasingly seek natural and organic alternatives, the demand for bath bombs that are free from synthetic ingredients and allergens is rising. This shift in consumer preferences can pose challenges for manufacturers that rely on conventional formulations, pushing them to reformulate products to meet safety and health standards. Consequently, this trend may limit market growth and profitability for brands that fail to adapt to the evolving landscape focused on safety and sustainability.

Market Trends of the Global Bath Bomb Market

The Global Bath Bomb market is witnessing a significant trend towards personalization and customization, with consumers increasingly seeking products that resonate with their individual preferences. This shift is reflected in the growing popularity of customizable bath bombs, where customers can select their own ingredients, colors, and scents. Brands, both established and emerging, capitalize on this trend by offering subscription boxes filled with tailored products, enhancing the consumer experience. Social media campaigns further amplify this trend by encouraging users to share their unique stories, fostering brand loyalty and engagement. Ultimately, this movement towards bespoke solutions aligns with consumers' desires for indulgence and self-expression, positively influencing market growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Bath Bomb Market Size by Type & CAGR (2025-2032)

Market Overview
Organic
Synthetic

Global Bath Bomb Market Size by Scent & CAGR (2025-2032)

Market Overview
Floral,
Fruity,
Herbal
Woodsy,
Citrus

Global Bath Bomb Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets & Hypermarkets
Specialty Stores
Online

Global Bath Bomb Market Size & CAGR (2025-2032)

North America (Type, Scent, Distribution Channel)
- US
- Canada
Europe (Type, Scent, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Scent, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Scent, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Scent, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Lush Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Da Bomb
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bomb Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Village Company.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works Direct, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr Teal's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oliver Rocket
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Level Naturals
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biocrown Biotechnology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Napa Soap Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Papa John
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bliss
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soaper Duper
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments