烘焙混合料市场规模、份额和成长分析（按产品类型、类别、分销管道和地区划分）－2025-2032年产业预测

预计到 2023 年，全球烘焙混合料市场规模将达到 29 亿美元，到 2024 年将成长至 30.8 亿美元，到 2032 年将成长至 49.4 亿美元，预测期（2025-2032 年）的复合年增长率为 6.1%。

全球烘焙预拌粉市场正经历显着成长，这主要得益于消费者对个人化烘焙产品（尤其是无麸质产品）需求的不断增长，以及对天然成分日益增长的偏好。社群媒体的蓬勃发展进一步推动了家庭烘焙的兴起，加速了市场扩张。製造商积极响应消费者价值观的转变，推出创新产品，突显有机、纯素、低糖和无过敏原等特性。新型零售模式和电商平台的涌现提高了全球产品的供应量。同时，优质化趋势促使消费者更愿意投资购买高品质的烘焙点心和精品烘焙点心预拌粉。在食品加工技术进步和烹饪潮流的引领下，市场正朝着更简洁的标籤、个人化和功能性产品的方向发展。这一演变体现在生产工艺和成分整体性的改进上，从而提升了产品品质和消费者满意度。

推动全球烘焙混合料市场发展的因素

家庭烘焙的兴起很大程度上归功于社交网路平台和美食部落客的推动。诸如病毒式传播的烘焙挑战和赏心悦目的食谱影片等互动宣传活动，激发了消费者对预拌烘焙粉的兴趣和尝试的渴望。这种内容共用的趋势推动了市场发展，鼓励新手和经验丰富的烘焙爱好者利用便利的解决方案来探索新的烹饪创意。因此，在全球烘焙粉市场稳定成长的推动下，人们对家庭烘焙的热情日益高涨，并不断追求创新的烘焙体验。

全球烘焙混合料市场面临的限制因素

全球烘焙混合料市场面临着许多限制因素，其中之一是其对小麦、糖、牛奶和可可等关键原料的高度依赖。这些商品的价格易受天气、地缘政治紧张局势和供应链挑战等因素的影响而波动。价格波动会导致生产成本上升，进而推高零售价格，缩小生产商的利润空间。因此，价格环境的不确定性会疏远价格敏感型消费者，加剧市场波动，使烘焙混合料产业的整体发展动态复杂化，并阻碍其成长潜力。

全球烘焙混合料市场趋势

全球烘焙混合粉市场正呈现出一股向更健康产品发展的显着趋势，这主要得益于消费者对兼具无麸质、低糖、高纤维和植物来源基等多种益处的混合产品的需求不断增长。随着人们对饮食、健身和疾病预防意识的提高，消费者更加重视选择符合其健康生活方式的产品。为了满足这项需求，製造商不断创新，在产品中添加天然营养成分，同时努力确保产品保持美味和便利。这种转变反映了消费者对洁净标示和功能性产品的更广泛需求，他们希望烘焙混合粉不仅能满足口腹之欲，还能促进健康。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

烘焙混合料市场规模（依产品类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 饼干和曲奇
• 蛋糕和酥皮点心
• 麵包
• 煎饼和华夫饼
• 其他的

烘焙混合料市场规模（按类别划分）及复合年增长率（2025-2032 年）

• 市场概览
• 有机产品
• 不含麸质
• 传统的
• 特殊产品

烘焙混合料市场规模（依分销通路划分）及复合年增长率（2025-2032 年）

• 市场概览
• 超级市场
• 大型超级市场
• 专卖店
• 线上零售
• 其他的

烘焙混合料市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• General Mills, Inc.（United States）
• Kellanova（United States）
• Post Holdings, Inc.（United States）
• Nestle SA（Switzerland）
• Associated British Foods plc（ABF）（United Kingdom）
• Cargill, Inc.（United States）
• Archer Daniels Midland Company（ADM）（United States）
• Ingredion Incorporated（United States）
• Puratos Group（Belgium）
• Dawn Food Products, Inc.（United States）
• Lesaffre（France）
• Dr. Oetker GmbH（Germany）
• Corbion NV（Netherlands）
• Unilever PLC（United Kingdom）
• Hain Celestial Group（United States）
• Chelsea Milling Company（United States）
• Continental Mills, Inc.（United States）
• Bob's Red Mill Natural Foods, Inc.（United States）
• Nisshin Seifun Group Inc.（Japan）
• The JM Smucker Company（United States）

结论与建议

Global Baking Mixes Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.08 billion in 2024 to USD 4.94 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global baking mixes market is witnessing considerable growth fueled by a rising demand for personalized bakery products, especially gluten-free options, and an increasing preference for natural ingredients. The home baking trend, significantly influenced by social media, is further propelling market expansion. Manufacturers are responding to shifting consumer values by introducing innovative products that emphasize organic, vegan, low-sugar, and allergen-free attributes. The emergence of new retail formats and e-commerce platforms enhances product availability globally, while the premiumization trend indicates consumers' willingness to invest in high-quality artisan or gourmet baking mixes. The market is evolving towards cleaner label, individualized, and functional products, supported by advancements in food processing technology and adapting culinary trends. This evolution showcases a shift in manufacturing processes and ingredient inclusivity, leading to improved product quality and consumer satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baking Mixes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baking Mixes Market Segments Analysis

Global Baking Mixes Market is segmented by Product Type, Category, Distribution Channel and region. Based on Product Type, the market is segmented into Cookies and Biscuits, Cakes and Pastries, Bread, Pancakes and Waffle and Ohers. Based on Category, the market is segmented into Organic, Gluten Free, Conventional and Specialty. Based on Distribution Channel, the market is segmented into Supermarkets, Hypermarkets, Specialty Stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baking Mixes Market

The surge in popularity of home baking has been greatly influenced by social networking platforms and food bloggers who focus on this niche. Engaging campaigns, including viral baking challenges and visually appealing recipe videos, have sparked a rise in consumer interest and experimentation with ready-to-make bakery mix products. This trend of sharing content has become a driving force in the market, encouraging both novice and experienced bakers to explore new culinary creations using convenient solutions. As a result, the global baking mixes market is experiencing consistent growth, fueled by this heightened enthusiasm for home baking and innovative baking experiences.

Restraints in the Global Baking Mixes Market

The Global Baking Mixes market faces significant constraints due to its reliance on key raw materials such as wheat, sugar, milk, and cocoa. The prices of these commodities are susceptible to fluctuations driven by factors like weather conditions, geopolitical tensions, and supply chain challenges. Such volatility leads to increased production costs, which may result in rising retail prices and shrinking profit margins for manufacturers. Consequently, the unpredictable pricing landscape can deter price-sensitive consumers and contribute to an unstable market environment, complicating the overall dynamics of the baking mixes industry and hindering growth potential.

Market Trends of the Global Baking Mixes Market

The Global Baking Mixes market is witnessing a significant trend towards health-focused products, driven by an increasing consumer demand for blends that offer benefits such as gluten-free, reduced sugar, high fiber, and plant-based options. As awareness surrounding diet, fitness, and disease prevention grows, consumers are prioritizing products that align with their health-conscious lifestyles. In response, manufacturers are innovating by incorporating natural, nutrient-dense ingredients, ensuring that these offerings maintain taste and convenience. This shift reflects a broader movement towards clean labeling and functionality, as consumers seek out baking mixes that not only satisfy cravings but also support their well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baking Mixes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cookies and Biscuits
• Cakes and Pastries
• Bread
• Pancakes and Waffle
• Ohers

Global Baking Mixes Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Gluten Free
• Conventional
• Specialty

Global Baking Mixes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Hypermarkets
• Specialty Stores
• Online Retail
• Others

Global Baking Mixes Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• General Mills, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (ABF) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puratos Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dawn Food Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lesaffre (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corbion N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chelsea Milling Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental Mills, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nisshin Seifun Group Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations