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市场调查报告书
商品编码
1877999
AI影片产生市场规模、份额和成长分析(按组件、组织规模、来源、应用、部署模式和地区划分)-2025-2032年产业预测AI Video Generator Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Organization Size (Large Enterprises, SMEs), By Source, By Application, By Deployment Model, By Region - Industry Forecast 2025-2032 |
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全球人工智慧影片生成市场规模预计在 2024 年达到 63 亿美元,从 2025 年的 74.9 亿美元成长到 2033 年的 299.2 亿美元,在预测期(2026-2033 年)内复合年增长率为 18.9%。
由于企业对视觉媒体的偏好日益增强,全球人工智慧影片生成市场正经历显着增长,影片内容需求激增。约80%的网路流量来自影片,因此对影片製作工具的需求也日益增长。社群媒体的兴起和高速网路的普及进一步提升了对高效能影片製作解决方案的需求。人工智慧应用的创新使用户能够从电子表格和文字檔案等各种来源自动生成影片,并提供用户友好的介面,从而节省宝贵时间。值得关注的进展包括:文字转影片转换工具,可根据文字提示产生高品质影片序列;以及提供头像、媒体库和多语言支援等强大功能的平台,使影片创作更加便捷有趣。
推动全球人工智慧影片生成市场发展的因素
全球人工智慧影片生成市场的主要驱动力之一是各行各业对个人化和互动性内容日益增长的需求。随着企业寻求加强其数位化影响力,快速且经济高效地製作高品质影片的能力至关重要。人工智慧影片产生工具简化了内容创作流程,使行销人员和内容创作者能够製作符合特定受众偏好的影片,同时缩短製作时间和降低成本。此外,人工智慧技术的进步,例如自然语言处理精度的提高和图形渲染技术的进步,使得这些工具能够生成更逼真、更具吸引力的影片,从而进一步推动了其在广告、教育和娱乐等各个领域的应用。
全球人工智慧影片生成市场阻碍因素
全球人工智慧影片生成市场的主要限制因素之一是人们对资料隐私和安全的日益担忧。人工智慧驱动的工具通常需要大量资料输入才能产生高品质内容,这可能会因担心未经授权的资料使用或外洩而阻碍潜在用户采用这些工具。资料保护方面的法规结构日趋严格,这无疑增加了企业开发和应用人工智慧影片技术的复杂性。此外,用户对人工智慧生成内容的可靠性缺乏信心,可能会导致用户持怀疑态度,并降低人工智慧视讯技术的普及率,而媒体製作领域恰恰高度重视可信度和可靠性。
全球人工智慧影片生成市场趋势
全球人工智慧影片生成市场正经历着向多模态、端到端製作流程的重大转变,这正在彻底改变内容创作方式。这些先进工具已从独立的生成工具发展成为功能全面的套件,能够将电影剧本无缝同步地转化为包含转场、字幕和各种媒体格式的视听输出。故事板、素材库和剧本编辑等功能的整合显着提高了製作流程的自动化程度,尤其惠及学习与发展 (L&D) 团队和行销人员。此外,互联工具链、模板、API 和创新套件插件的兴起正在加速影片製作流程的普及和简化。
Global AI Video Generator Market size was valued at USD 6.3 billion in 2024 and is poised to grow from USD 7.49 billion in 2025 to USD 29.92 billion by 2033, growing at a CAGR of 18.9% during the forecast period (2026-2033).
The global AI video generator market is experiencing significant growth fueled by the surging demand for video content, driven largely by businesses' preferences for visual media. With approximately 80% of Internet traffic attributed to videos, the appetite for tools facilitating video creation is escalating. The rise of social media and high-speed Internet access further enhances the need for efficient video production solutions. Innovations in AI applications enable users to generate videos from diverse sources, such as spreadsheets and text files, offering user-friendly interfaces that save valuable time. Notable developments include text-to-video generators that produce high-quality video sequences from textual prompts, as well as platforms providing engaging features like avatars, media libraries, and multilingual support, making video creation accessible and enjoyable.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global AI Video Generator market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global AI Video Generator Market Segments Analysis
Global AI Video Generator Market is segmented by Component, Organization Size, Source, Application, Deployment Model and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises, SMEs and Individual Creators. Based on Source, the market is segmented into Text-to-Video, Image-to-Video, PowerPoint / Slide-to-Video and Other Inputs. Based on Application, the market is segmented into Marketing & Advertising, Education & Training, Social Media Content, Entertainment / Media and Corporate / Business Communications. Based on Deployment Model, the market is segmented into Cloud-Based, On-Premise and Hybrid. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global AI Video Generator Market
One of the key market drivers for the Global AI Video Generator Market is the growing demand for personalized and engaging content across various industries. As businesses strive to enhance their digital presence, the ability to produce high-quality videos quickly and cost-effectively has become imperative. AI video generators streamline the content creation process, enabling marketers and creators to tailor videos to specific audience preferences while reducing production time and costs. Additionally, advancements in AI technology, such as improved natural language processing and sophisticated graphics rendering, empower these tools to generate more realistic and appealing videos, further driving their adoption in diverse applications like advertising, education, and entertainment.
Restraints in the Global AI Video Generator Market
One key market restraint for the Global AI Video Generator Market is the growing concern over data privacy and security. As AI-driven tools often require extensive data input to generate high-quality content, potential users may hesitate due to fears about unauthorized data usage or breaches. Regulatory frameworks surrounding data protection are becoming increasingly stringent, adding an additional layer of complexity for companies looking to develop or implement AI video technologies. Additionally, users may lack confidence in AI-produced content authenticity, leading to skepticism and reduced adoption rates in sectors that prioritize trust and credibility in media production.
Market Trends of the Global AI Video Generator Market
The Global AI Video Generator market is witnessing a significant shift toward multimodal, end-to-end production pipelines that revolutionize content creation. These advanced tools are evolving beyond standalone generators to become comprehensive suites, enabling seamless conversion of film scripts into synchronized audio-visual outputs, complete with transitions, captions, and various media formats. The integration of functionalities such as storyboarding, asset libraries, and script editing supports a largely automated production workflow, particularly benefiting learning and development (L&D) teams and marketers. Additionally, the rise of interconnected toolchains, templates, APIs, and creative suite plugins is accelerating adoption and enhancing efficiency in video production processes.