维生素D市场规模、份额和成长分析（按类似物、剂型、最终用户、应用和地区划分）－2025-2032年产业预测

预计到 2024 年，全球维生素 D 市场规模将达到 22 亿美元，到 2025 年将达到 23.7 亿美元，到 2033 年将达到 43.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 7.8%。

全球维生素D市场预计将稳定成长，这主要得益于人们对维生素D在骨骼健康、免疫功能和慢性病预防方面作用的认识不断提高。维生素D缺乏症的显着增加，尤其是在日照不足的都市区，进一步推动了这一趋势。对膳食补充剂的需求推动了包括强化食品和个人化健康产品在内的创新产品的开发，导致市场趋于饱和。全球公共卫生政策鼓励摄取维生素D，而软糖和软胶囊等先进的给药形式也吸引了不同消费族群。然而，市场仍面临许多挑战，包括自行服用过量的风险、某些地区认知不足、监管障碍以及季节性需求波动。儘管如此，不断增加的研发投入和线上销售的成长仍是未来市场扩张的有利因素。

全球维生素D市场驱动因素

全球维生素D市场的主要驱动力之一是人们对维生素D在整体健康中重要性的认识不断提高。随着消费者对维生素D在骨骼健康、免疫功能和慢性病预防方面的作用了解得越来越深入，对膳食补充剂和强化食品的需求也不断增长。持续的研究进一步证实了维生素D的益处，促使医疗保健专业人员推荐补充维生素D。此外，日照减少和室内活动时间增加等生活方式因素也进一步推动了全球对维生素D产品的需求。

限制全球维生素D市场的因素

全球维生素D市场面临的主要限制因素之一是卫生监管机构日益严格的审查和品管措施的实施。这些法规旨在确保产品的安全性和有效性，要求製造商进行严格的测试并遵守相关规定。这可能会增加生产成本，并为中小企业进入市场和业务永续营运带来挑战。此外，检验原料真伪和来源的复杂性也构成了额外的障碍，可能限制产品供应，抑制产业创新，最终阻碍整体市场成长。

全球维生素D市场趋势

随着消费者越来越多地选择植物性饮食，全球维生素D市场正经历着向纯素和植物来源来源的显着转变。这一趋势主要源于对地衣来源的维生素D2和纯素维生素D3日益增长的需求，这些产品尤其受到那些因伦理或宗教饮食限製而有所顾虑的人群的青睐。为了满足这一需求，生产商正在重新配製膳食补充剂，并在食品中添加非动物来源的维生素D。这一趋势在北美和欧洲尤为明显，推动了藻类和真菌来源维生素D生产方法的创新。这正在改变维生素补充剂行业，并促进市场成长。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 主要市场亮点
• 细分市场概览
• 竞赛概况

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特分析及其影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

全球维生素D市场规模（以类似物划分）及复合年增长率（2026-2033年）

• 维生素D2
• 维生素D3

全球维生素D市场规模（依形式及复合年增长率划分）（2026-2033年）

• 干型
• 液体

全球维生素D市场规模（依最终用户划分）及复合年增长率（2026-2033年）

• 成人
• 孕妇
• 儿童

全球维生素D市场规模（依应用领域划分）及复合年增长率（2026-2033年）

• 饲料和宠物食品
• 製药
• 机能性食品
• 个人护理

全球维生素D市场规模及复合年增长率（2026-2033年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Koninklijke DSM NV（Netherlands）
• BASF SE（Germany）
• Nestle SA（Switzerland）
• Haleon plc.（United Kingdom）
• Bayer AG（Germany）
• Zhejiang Garden Biochemical High-tech Co., Ltd.（China）
• Cabot Corporation（United States）
• NOW Foods（United States）
• Amway Corporation（United States）
• Herbalife Nutrition Ltd.（United States）
• Church & Dwight Co., Inc.（United States）
• Glanbia Plc（Ireland）
• Abbott Laboratories（United States）
• Fermenta Biotech Limited（India）
• Dishman Group（India）
• Zhejiang Medicine Co., Ltd.（China）
• Xiamen Kingdomway Vitamin Corporation（China）
• Nordic Naturals（United States）
• Vitabiotics Ltd.（United Kingdom）
• Yamato Scientific Co., Ltd.（Japan）

结论与建议

Global Vitamin D Market size was valued at USD 2.2 billion in 2024 and is poised to grow from USD 2.37 billion in 2025 to USD 4.33 billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global Vitamin D market is poised for stable growth, spurred by heightened awareness of its role in bone health, immunity, and chronic disease prevention. An alarming rise in Vitamin D deficiency, particularly in urban areas with limited sun exposure, further fuels this trend. The demand for dietary supplements is leading to innovative products, including fortified foods and personalized health items, which are saturating the market. Public health initiatives worldwide advocate for Vitamin D intake, while advanced delivery systems such as gummies and soft gels attract diverse consumer demographics. However, challenges persist, such as the risks of overdosing from unsupervised use, limited awareness in certain regions, regulatory hurdles, and seasonal demand fluctuations. Nonetheless, increasing investment in research and online sales holds promise for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamin D market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamin D Market Segments Analysis

Global Vitamin D Market is segmented by Analog, Form, End Users, Application and region. Based on Analog, the market is segmented into Vitamin D2 and Vitamin D3. Based on Form, the market is segmented into Dry and Liquid. Based on End Users, the market is segmented into Adults, Pregnant Women and Children. Based on Application, the market is segmented into Feed & Pet Food, Pharma, Functional Food and Personal Care. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamin D Market

One key market driver for the Global Vitamin D Market is the increasing awareness of the importance of vitamin D for overall health and wellness. As consumers become more educated about the role of vitamin D in bone health, immune function, and chronic disease prevention, there is a growing demand for dietary supplements and fortified food products. This heightened awareness is supported by ongoing research that reveals the beneficial effects of vitamin D, leading health professionals to recommend supplementation. Additionally, lifestyle factors, such as reduced sun exposure and increased indoor living, further fuel the demand for vitamin D products globally.

Restraints in the Global Vitamin D Market

One significant market restraint for the global vitamin D market is the increasing regulatory scrutiny and stringent quality control measures imposed by health authorities. These regulations aim to ensure product safety and efficacy, necessitating rigorous testing and compliance for manufacturers. This can lead to higher production costs and pose challenges for smaller companies to enter the market or sustain their operations. Furthermore, the complexities associated with verifying the authenticity and sourcing of raw materials can create additional barriers, limiting product availability and potentially stifling innovation within the industry, ultimately hindering overall market growth.

Market Trends of the Global Vitamin D Market

The Global Vitamin D market is witnessing a notable shift towards vegan and plant-based sources, as consumers increasingly adopt plant-centric diets. This trend is primarily fueled by the rising demand for Vitamin D2 and vegan-friendly D3 from lichen, appealing to those with ethical and religious dietary restrictions. In response, manufacturers are reformulating supplements and fortifying foods with non-animal sourced Vitamin D to cater to this conscientious consumer base. This movement is particularly strong in North America and Europe, prompting innovation in algae- and fungi-based production methods, which is reshaping the landscape of vitamin supplementation and enhancing market growth.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Vitamin D Market Size by Analog & CAGR (2026-2033)

• Market Overview
• Vitamin D2
• Vitamin D3

Global Vitamin D Market Size by Form & CAGR (2026-2033)

• Market Overview
• Dry
• Liquid

Global Vitamin D Market Size by End Users & CAGR (2026-2033)

• Market Overview
• Adults
• Pregnant Women
• Children

Global Vitamin D Market Size by Application & CAGR (2026-2033)

• Market Overview
• Feed & Pet Food
• Pharma
• Functional Food
• Personal Care

Global Vitamin D Market Size & CAGR (2026-2033)

• North America (Analog, Form, End Users, Application)
  • US
  • Canada
• Europe (Analog, Form, End Users, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Analog, Form, End Users, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Analog, Form, End Users, Application)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Analog, Form, End Users, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Garden Biochemical High-tech Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabot Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fermenta Biotech Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dishman Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Medicine Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiamen Kingdomway Vitamin Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nordic Naturals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamato Scientific Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations