工艺品市场规模、份额和成长分析（按类型、应用、目标客户和地区划分）—产业预测，2026-2033年

预计到 2024 年，全球工艺品市场规模将达到 473.6 亿美元，到 2025 年将达到 506.2 亿美元，到 2033 年将达到 863.3 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

全球工艺品市场需求显着成长，主要受当代设计潮流和各领域手工艺品日益普及的推动。电子商务的兴起提高了消费者获取艺术用品的管道，线上零售在推动产品需求方面发挥关键作用。此外，蓬勃发展的旅游业也为该产业带来了可观的成长机会。手工艺品材料个人化订製的趋势也进一步促进了需求的成长。随着零售和网路购物模式的演变，工艺品行业预计将持续扩张，这反映了推动人们对艺术用品和材料产生浓厚兴趣的变革性因素，并最终在全球范围内扩大市场渗透率。

全球工艺品市场的驱动因素

全球工艺品市场的一大趋势是电子商务的快速发展。网路购物的普及极大地改善了市场进入，尤其对于小众产品而言更是如此。 DIY文​​化的兴起、消费者对客製化产品的需求以及宅配的便利，共同推动了Etsy和亚马逊等平台上艺术用品销量的显着增长。这种向线上购物的转变预计将持续扩大，反映出消费者偏好的转变——他们更加重视便利性和多样化的选择。因此，工艺品产业在数位市场有望迎来进一步的成长。

全球工艺品市场的限制因素

由于全球供应链中断，尤其是纸张、颜料和布料等基本原材料的供应短缺，工艺品行业目前面临严峻挑战。运输延误和永续材料的短缺导致各种工艺品价格大幅上涨。这给依赖价格低廉的原料生产产品的小型企业和工匠带来了负面影响，削弱了他们维持价格竞争力和满足消费者需求的能力。在努力克服这些限制的过程中，这种情况造成了产业发展前景的不确定性。

全球艺术和工艺品市场趋势

在全球消费者环保意识日益增强的推动下，全球工艺品市场正经历着向永续和环保产品方向的重大转变。这一趋势的特点是消费者越来越倾向于选择由可回收和可生物降解材料製成的工艺品，这反映了他们对永续性的更广泛承诺。零售商也积极回应，将这些环保替代品纳入产品线，而这些产品的需求也显着成长。随着消费者在创作活动中优先考虑环保选项，永续工艺品市场预计将在未来几年持续成长，并重塑行业标准和实践。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球艺术和工艺品市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 绘画和素描
• 缝纫/布艺产品
• 纸艺
• 儿童手工
• 工艺工具

全球艺术和工艺品市场规模（按应用和复合年增长率划分）（2026-2033 年）

• 个人使用
• 商业用途

全球工艺品市场规模：依目标顾客和复合年增长率 (2026-2033) 划分

• 儿童手工
• 成人手工艺品
• 老年人手工艺活动

全球艺术工艺品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Faber-Castell（Germany）
• Crayola LLC（USA）
• The Michaels Companies, Inc.（USA）
• Jo-Ann Stores, LLC（USA）
• Hobby Lobby（USA）
• Newell Brands（USA）
• FILA Group（Fabbrica Italiana Lapis ed Affini SpA）（Italy）
• Staedtler Mars GmbH & Co. KG（Germany）
• Etsy, Inc.（USA）
• Winsor & Newton（UK）
• Derwent（UK）
• Mont Marte（Australia）
• Sakura Color Products Corporation（Japan）
• Kokuyo Camlin Ltd.（India）
• Fiskars Group（Finland）
• Cricut, Inc.（USA）
• Formlabs, Inc.（USA）
• Blick Art Materials（USA）

结论与建议

Global Arts and Crafts Market size was valued at USD 47.36 Billion in 2024 and is poised to grow from USD 50.62 Billion in 2025 to USD 86.33 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global arts and crafts market highlights a notable surge in demand, primarily fueled by a shift towards contemporary designs and the rising popularity of handicrafts across various sectors. The proliferation of e-commerce has significantly enhanced consumer access to art supplies, with online retail playing a crucial role in driving product demand. Additionally, the burgeoning tourism and travel sectors present promising growth opportunities for the industry. The trend of individualization in handicraft materials further contributes to this increasing demand. As retail and online shopping patterns evolve, the arts and crafts sector is expected to expand, reflecting a transformative landscape that has spurred interest in art supplies and materials, ultimately enhancing market penetration on a global scale.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Arts and Crafts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Arts and Crafts Market Segments Analysis

Global Arts and Crafts Market is segmented by Types, Application, Target Audience and region. Based on Types, the market is segmented into Painting & Drawing, Sewing & Fabric, Paper Crafts, Kids Crafts and Arts & Crafts Tools. Based on Application, the market is segmented into Personal Use and Commercial Use. Based on Target Audience, the market is segmented into Children's Crafts, Adult Crafts and Senior Crafts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Arts and Crafts Market

A notable trend in the global arts and crafts market is the significant growth of e-commerce. The rise of online shopping has greatly enhanced market accessibility, especially for niche products. The popularity of DIY culture, along with the desire for customization and the convenience of home delivery, has driven substantial increases in the sales of art supplies on platforms like Etsy and Amazon. This shift towards online purchasing is anticipated to continue expanding, reflecting the evolving consumer preferences that prioritize convenience and a wide variety of options. As a result, the arts and crafts industry is likely to experience further growth in the digital marketplace.

Restraints in the Global Arts and Crafts Market

The arts and crafts industry is currently facing significant challenges due to disruptions in the global supply chain, particularly regarding the availability of essential raw materials like paper, paints, and fabrics. These issues have resulted in notable price increases for various craft supplies, driven by delays in deliveries and shortages of sustainable materials. As a consequence, small businesses and artisans relying on affordable raw materials for their products have been adversely impacted, hindering their ability to maintain competitive pricing and meet consumer demand. This situation has created an uncertain environment for the sector as it navigates these constraints.

Market Trends of the Global Arts and Crafts Market

The Global Arts and Crafts market is witnessing a significant shift towards sustainable and eco-friendly products, driven by heightened environmental awareness among consumers. This trend is characterized by an increasing preference for art and craft supplies made from recyclable materials and biodegradable options, reflecting a broader commitment to sustainability. Retailers are responding by expanding their offerings to include these eco-conscious alternatives, which have demonstrated a notable rise in demand. As consumers prioritize environmentally friendly choices in their creative pursuits, the market for sustainable arts and crafts is positioned for continued growth, reshaping industry standards and practices in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Arts and Crafts Market Size by Types & CAGR (2026-2033)

• Market Overview
• Painting & Drawing
• Sewing & Fabric
• Paper Crafts
• Kids Crafts
• Arts & Crafts Tools

Global Arts and Crafts Market Size by Application & CAGR (2026-2033)

• Market Overview
• Personal Use
• Commercial Use

Global Arts and Crafts Market Size by Target Audience & CAGR (2026-2033)

• Market Overview
• Children's Crafts
• Adult Crafts
• Senior Crafts

Global Arts and Crafts Market Size & CAGR (2026-2033)

• North America (Types, Application, Target Audience)
  • US
  • Canada
• Europe (Types, Application, Target Audience)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Application, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Application, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Application, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Faber-Castell (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crayola LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Michaels Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo-Ann Stores, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobby Lobby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILA Group (Fabbrica Italiana Lapis ed Affini S.p.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staedtler Mars GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winsor & Newton (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Derwent (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mont Marte (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakura Color Products Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuyo Camlin Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiskars Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricut, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Formlabs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blick Art Materials (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations