单一登入市场规模、份额和成长分析（按类型、部署模式、组织规模、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，单点登入市场规模将达到 35.9 亿美元，到 2025 年将成长至 40.2 亿美元，到 2033 年将成长至 100.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 12.1%。

全球单一登入 (SSO) 市场正经历显着成长，这主要得益于用户对更佳用户体验和安全性的需求不断增长。随着资料外洩和身分盗窃等网路威胁日益猖獗，企业越来越重视采取强而有力的安全措施。单一登入解决方案透过整合多因素身份验证 (MFA) 显着减轻了使用者的密码管理负担，并增强了安全性。此外，各行各业都面临严格的资料安全和使用者身份验证监管要求。采用 SSO 解决方案可以帮助企业有效应对这些合规性挑战，并简化身分和存取管理流程。总而言之，采用单一登入技术是加强安全措施并简化使用者跨多个应用程式和服务存取的关键因素。

单一登入市场驱动因素

各行各业的组织机构对网路威胁和资料外洩的日益重视，是推动单一登入 (SSO) 解决方案需求成长的主要动力。这些系统摒弃了传统的基于密码的方法，提供强大的安全防护，有效防止未授权存取，从而增强了整体安全性。此外，随着组织机构越来越多地采用云端应用和服务，有效且安全地存取这些资源变得至关重要。向云端运算的转变凸显了 SSO 在提供无缝用户体验和保护敏感资讯方面的重要性，最终推动了此类解决方案的市场需求。

单一登入市场限制

单一登入 (SSO) 市场的发展受到企业在实施过程中面临的许多挑战的显着限制，尤其是在存在旧有系统的复杂 IT 环境中。 SSO 与各种应用程式（无论是本地部署还是云端部署）的整合通常需要投入大量的时间和资源，这可能会阻碍企业采用这项技术。此外，习惯传统密码验证的使用者可能会抵制 SSO 的迁移，因此需要广泛的教育和培训活动，以突出这种方法的优势并消除他们对安全性和易用性的担忧。

单一登入市场趋势

随着企业越来越依赖云端应用和服务来开展业务，单一登入 (SSO) 市场正呈现出明显的趋势，即云端解决方案的采用率显着提高。这种转变推动了对无缝、安全存取解决方案的需求，以提升用户在各种数位环境中的体验。此外，指纹辨识和脸部认证等生物识别技术的应用也不断成长。这些技术在提供先进安全措施的同时，也优先考虑了使用者的便利性。这种发展趋势反映了业界在强大的安全通讯协定和便利的身份验证之间寻求平衡的努力，从而有助于建立安全且易于访问的数位环境。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步

全球单一登入市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 企业单一登入
• 联合和基于 Web 的单一登录
• Windows 整合单一登入

全球单一登入市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 云
• 本地部署

全球单一登入市场规模（依组织规模划分）及复合年增长率（2026-2033 年）

• 大公司
• 小型企业

全球单一登入市场规模（依垂直产业划分）及复合年增长率（2026-2033 年）

• BFSI
• 资讯科技/通讯
• 零售与消费品（CPG）
• 公共部门/公共产业
• 教育、传播、媒体和服务
• 医疗保健和生命科学
• 旅游与饭店
• 其他的

全球单一登入市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Okta（United States）
• IBM（United States）
• Oracle Corporation（United States）
• Ping Identity Corporation（United States）
• Centrify Corporation（United States）
• SailPoint Technologies（United States）
• NetIQ Corporation（United States）
• CA Technologies（United States）
• Dell Software（United States）
• Microsoft（United States）
• Hewlett-Packard Enterprise（United States）
• Red Hat（United States）
• Imprivata（United States）
• VMware（United States）
• Micro Focus（United Kingdom）
• Jisc（United Kingdom）
• Univention（Germany）
• Apereo（United States）

结论与建议

Single Sign-on Market size was valued at USD 3.59 Billion in 2024 and is poised to grow from USD 4.02 Billion in 2025 to USD 10.03 Billion by 2033, growing at a CAGR of 12.1% during the forecast period (2026-2033).

The global single sign-on market is witnessing notable expansion, driven by the demand for enhanced user experience and security. As cyber threats such as data breaches and identity theft become more prevalent, businesses are increasingly focusing on robust security measures. Single sign-on solutions significantly contribute by minimizing password management burden on users and integrating multi-factor authentication (MFA) to bolster protection. Furthermore, various industries face rigorous regulatory demands related to data security and user authentication. Implementing SSO solutions enables organizations to effectively navigate these compliance challenges, thereby streamlining identity and access management processes. Overall, the adoption of single sign-on technology serves as a vital component in fortifying security measures while simplifying user access across multiple applications and services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Single Sign-on market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Single Sign-on Market Segments Analysis

Global Single Sign-on Market is segmented by Type, Deployment Mode, Organization Size, Industry Vertical and region. Based on Type, the market is segmented into Enterprise Single Sign-on, Federated & Web-based Single Sign-on and Windows Integrated Single Sign-on. Based on Deployment Mode, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and SME's. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Retail & CPG, Public Sector & Utilities, Education, Communications Media & Services, Healthcare & Life Sciences, Travel & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Single Sign-on Market

The growing recognition of cyber threats and data breaches among organizations across multiple sectors is significantly propelling the demand for Single Sign-On (SSO) solutions. These systems offer a strong layer of protection against unauthorized access, moving away from conventional password-based approaches and thereby strengthening overall security. Furthermore, as organizations increasingly adopt cloud-based applications and services, the necessity for efficient and secure access to these resources becomes crucial. This shift towards cloud computing underscores the importance of SSO in facilitating seamless user experiences while safeguarding sensitive information, ultimately driving the market for these solutions.

Restraints in the Single Sign-on Market

The Single Sign-on (SSO) market faces significant restraints due to the challenges organizations encounter during implementation, especially in complex IT environments featuring legacy systems. The integration of SSO with various applications, whether on-premises or cloud-based, often demands a considerable investment of time and resources, which can discourage businesses from adopting this technology. Additionally, users who are accustomed to traditional password-based authentication may resist transitioning to SSO, necessitating extensive education and training initiatives to highlight the advantages of this approach and to alleviate any concerns regarding security and ease of use.

Market Trends of the Single Sign-on Market

The Single Sign-on (SSO) market is witnessing a significant trend towards the adoption of cloud-based solutions as organizations increasingly rely on cloud applications and services for their operations. This shift is prompting the demand for seamless and secure access solutions that enhance user experience across diverse digital environments. Additionally, the incorporation of biometric authentication methods, including fingerprint recognition and facial scanning, is gaining traction, as these technologies provide elevated security measures while prioritizing user convenience. This evolution reflects the industry's commitment to balancing robust security protocols with user-friendly authentication, fostering a secure yet accessible digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Single Sign-on Market Size by Type & CAGR (2026-2033)

• Market Overview
• Enterprise Single Sign-on
• Federated & Web-based Single Sign-on
• Windows Integrated Single Sign-on

Global Single Sign-on Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• Cloud
• On-Premises

Global Single Sign-on Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SME's

Global Single Sign-on Market Size by Industry Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• IT & Telecom
• Retail & CPG
• Public Sector & Utilities
• Education, Communications Media & Services
• Healthcare & Life Sciences
• Travel & Hospitality
• Others

Global Single Sign-on Market Size & CAGR (2026-2033)

• North America (Type, Deployment Mode, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Type, Deployment Mode, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment Mode, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment Mode, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment Mode, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Okta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ping Identity Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centrify Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SailPoint Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetIQ Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CA Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett-Packard Enterprise (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Hat (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imprivata (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMware (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micro Focus (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jisc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Univention (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apereo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations