大众通知市场规模、份额和成长分析（按产品、通讯管道、设施类型、应用、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，全球群发通知市场规模将达到 238 亿美元，到 2025 年将达到 291.1 亿美元，到 2033 年将达到 1456.8 亿美元，预测期（2026-2033 年）的复合年增长率为 22.3%。

全球群发通知市场受到基于IP设备的日益普及的显着影响，这些设备使用户能够透过电子邮件和简讯等多种管道进行沟通，从而促进了市场扩张。然而，阻碍市场成长的主要挑战之一是部署群发通知系统的高成本。这包括基础设施、人员配备和其他营运成本，导致预算紧张。儘管有这些挑战，市场正呈现出将人工智慧和物联网等先进技术整合到群发通知系统中的显着趋势，从而提升通讯能力。这种整合不仅提高了系统效率，也为更广泛的应用铺平了道路，最终推动了全球群发通知市场的成长。

全球大规模通知市场驱动因素

全球群发通知市场主要由基于IP的设备的多功能性驱动，这些设备提供包括简讯和电子邮件在内的多种通讯管道。这种多功能性使用户能够在不同媒介之间无缝接收通知，从而提升了资讯获取能力。此外，这些设备还支援即时资讯访问，确保用户能够即时沟通。透过多个平台发布通知的能力，结合讯息的即时，大大增强了群发通知系统的效能，使其成为各种场景下有效沟通的必备工具。

抑制全球大众通知市场

儘管通报系统系统在有效传递关键讯息和提供即时警报方面具有显着优势，但市场仍面临许多限制因素，主要原因在于其高昂的实施成本。这些成本涵盖硬体、软体、基础设施建置和持续维护等各个面向。此外，人员配备和技术支援等额外费用也增加了总投资额。这些高昂的初始成本和持续成本，加上后续的高额投入，可能会阻碍企业采用此类系统，进而抑制全球群发通知市场的潜在成长。

全球群发通知市场趋势

在全球通报系统市场，人工智慧和物联网等先进技术的日益普及是提升消费者参与和安全保障的重要趋势。随着企业越来越依赖云端解决方案，对先进群发通知系统的需求也日益增长，这些系统能够在紧急情况下实现即时沟通和高效回应。这些创新促进了使用者与企业之间更紧密的互动，最终强化了安全通讯协定，确保了有效的危机管理。随着企业逐渐意识到全面传播策略在保护员工和资产方面的价值，该市场有望迎来显着成长和变革。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 案例研究分析
• 专利分析
• 技术分析

全球群发通知市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 软体
  • 软体（按类型）
  • 室内安装类型
  • 广域通知
  • 分散式接收器
  • 软体，透过集成
  • 融合的
  • 独立版
  • 软体，依实现类型
  • 本地部署
  • 云
• 硬体
  • 火灾警报系统
  • 公共广播系统（扬声器/扬声器阵列）
  • 紧急按钮
  • 电子讯息显示器
  • 视觉警报装置
  • 警笛
• 服务
  • 专业服务
  • 咨询及规划服务
  • 培训和支援服务
  • 託管服务
  • 託管警报建立和发送服务
  • 全天候监控和回应
  • 紧急应变协调
  • 专门的紧急应变团队
  • 内容创作与管理

全球大众通知市场规模（依通讯管道划分）及复合年增长率（2026-2033 年）

• 基于文字的沟通
• 语音通讯
• 数位通讯

全球大规模通知市场规模（按设施类型和复合年增长率划分）（2026-2033 年）

• 室内设施
  • 办公大楼
  • 购物中心
  • 其他室内设施类型
• 户外设施
  • 公园
  • 户外场地
  • 其他户外设施类型

全球群发通知市场规模（依应用领域及复合年增长率划分）（2026-2033 年）

• 关键事件管理
  • 事件回应
  • 紧急通知
  • 即时视觉化
  • 事件侦测与监控
  • 其他关键事件管理应用程式
• 公共/警告
  • 公共训练/演习
  • 政府和执法机关最新动态
  • 交通/运输警告
  • 疏散命令
  • 公共卫生通知
  • 安珀警报和失踪人员通知
  • 其他公共和预警应用
• 业务永续营运与灾难预防
  • 紧急应变计划和工作流程
  • 启动业务永续营运计划
  • 员工安全与责任管理
  • 供应链供应商联络员
  • 设施和资产管理
  • 客户沟通服务更新
  • 其他业务永续营运和灾难復原应用程式
• 报告与分析
  • 接收者行为分析
  • 系统效能分析
  • 紧急应变分析
  • 其他报告和分析应用程式
• 其他用途

全球群发通知市场规模（依垂直产业划分）及复合年增长率（2026-2033 年）

• BFSI
  • 金融机构
  • 其他金融、保险和证券子行业
• 零售与电子商务
  • 零售连锁店
  • 电子商务平台
  • 其他零售和电子商务子行业
• 运输/物流
  • 飞机场
  • 港口
  • 公共运输枢纽
  • 其他运输和物流子行业
• 政府/国防
  • 紧急服务（警察、消防、医疗）
  • 地方政府/地方政府
  • 联邦政府机构
  • 其他政府和国防子部门
• 医学与生命科​​学
  • 医院和医疗设施
  • 医疗网络
  • 其他医疗保健和生命科学相关子学科
• 沟通
  • 电信业者
  • 资料中心
  • 其他电信子产业
• 能源与公共产业
  • 发电厂
  • 石油和天然气设施
  • 其他能源和公共产业子行业
• 製造业
  • 製造工厂
  • 其他製造业子行业
• IT／ITeS
• 媒体与娱乐
  • 体育场馆和竞技场
  • 主题乐园
  • 其他媒体和娱乐子行业
• 教育
  • 小学和国中
  • 学院和高等教育机构
  • 学区
  • 其他教育子学科
• 其他行业

全球群发通知市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Siemens AG（Germany）
• Everbridge（US）
• Honeywell（US）
• Eaton（Ireland）
• Motorola Solutions（US）
• BlackBerry（Canada）
• Johnson Controls（Ireland）
• Singlewire Software（US）
• OnSolve（US）
• AlertMedia（US）
• Alertus Technologies（US）
• F24 AG（Germany）
• HipLink（US）
• American Signal Corporation（US）
• ATI Systems（US）
• Mircom（Canada）
• Finalsite（US）
• Omnilert（US）
• Regroup Mass Notification（US）
• Konexus（US）

结论与建议

Global Mass Notification Market size was valued at USD 23.8 Billion in 2024 and is poised to grow from USD 29.11 Billion in 2025 to USD 145.68 Billion by 2033, growing at a CAGR of 22.3% during the forecast period (2026-2033).

The global mass notification market is significantly influenced by the growing adoption of IP-based devices, enabling users to communicate through various channels such as emails and SMS, thus enhancing market expansion. However, the primary challenge hindering market growth is the high cost associated with implementing mass notification systems, which encompasses expenses related to infrastructure, staffing, and other operational costs, leading to budget constraints. Despite these challenges, the market is witnessing a notable trend towards the integration of advanced technologies like AI and IoT into mass notification systems, which enhances communication capabilities. This integration not only bolsters system efficiency but also paves the way for broader adoption, ultimately driving the growth of the global mass notification market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mass Notification market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mass Notification Market Segments Analysis

Global Mass Notification Market is segmented by offering, communication channel, facility type, application, vertical and region. Based on offering, the market is segmented into software, hardware and services. Based on communication channel, the market is segmented into text-based communication, voice communication and digital communication. Based on facility type, the market is segmented into indoor facilities and outdoor facilities. Based on application, the market is segmented into critical event management, public safety & warning, business continuity & disaster management, reporting & analytics and other applications. Based on vertical, the market is segmented into BFSI, retail & ecommerce, transportation & logistics, government & defense, healthcare & life sciences, telecom, energy & utilities, manufacturing, IT/ITeS, media & entertainment, education and other verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mass Notification Market

The Global Mass Notification market is significantly driven by the versatility of IP-based devices, which offer various communication channels including SMS and email. This multiplicity allows users to receive notifications seamlessly across different mediums, enhancing their ability to stay informed. Furthermore, these devices facilitate access to real-time information, ensuring that users can communicate instantaneously. The ability to engage with notifications through multiple platforms, combined with the immediacy of information access, greatly contributes to the effectiveness of mass notification systems, making them essential tools for effective communication in various scenarios.

Restraints in the Global Mass Notification Market

Despite the clear advantages of mass notification systems in effectively communicating important information and delivering real-time alerts, the market faces significant limitations primarily due to the high costs associated with implementation. These expenses encompass a variety of components, including hardware, software, and infrastructure setup, as well as ongoing maintenance. Additionally, there are further financial burdens such as staffing and technical support that contribute to the overall investment required. This combination of high initial and recurring costs can deter organizations from adopting these systems, ultimately hindering potential growth within the global mass notification market.

Market Trends of the Global Mass Notification Market

The Global Mass Notification market is witnessing a significant trend driven by the rising adoption of advanced technologies such as AI and IoT, which enhance both consumer engagement and safety measures. As organizations become increasingly reliant on cloud-based solutions, the demand for sophisticated mass notification systems is on the rise, enabling real-time communication and streamlined responses during emergencies. These innovations foster stronger interaction between users and enterprises, ultimately bolstering security protocols and ensuring effective crisis management. As businesses recognize the value of comprehensive communication strategies in safeguarding personnel and assets, the market is poised for substantial growth and evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Study Analysis
• Patent Analysis
• Technology Analysis

Global Mass Notification Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Software
  • Software By Type
  • Inbuilding
  • Wide Area Notification
  • Distributed Recipient
  • Software, By Integration
  • Integrated
  • Standalone
  • Software, By Deployment Mode
  • On Premises
  • Cloud
• Hardware
  • Fire Alarm Systems
  • Public Address Systems (Loudspeakers/Speaker Array)
  • Duress Buttons
  • Electronic Messaging Displays
  • Visual Alert Devices
  • Sirens
• Services
  • Professional Services
  • Consulting & Planning Services
  • Training & Support Services
  • Managed Services
  • Managed Alert Creation & Delivery
  • 24/7 Monitoring & Response
  • Emergency Event Coordination
  • Dedicated Emergency Response Teams
  • Content Creation & Management

Global Mass Notification Market Size by Communication Channel & CAGR (2026-2033)

• Market Overview
• Text-Based Communication
• Voice Communication
• Digital Communication

Global Mass Notification Market Size by Facility Type & CAGR (2026-2033)

• Market Overview
• Indoor Facilities
  • Office Buildings
  • Shopping Malls
  • Other Indoor Facility Types
• Outdoor Facilities
  • Parks
  • Open-Air Venues
  • Other Outdoor Facility Types

Global Mass Notification Market Size by Application & CAGR (2026-2033)

• Market Overview
• Critical Event Management
  • Incident Response
  • Emergency Notification
  • Real-Time Visibility
  • Event Detection & Monitoring
  • Other Critical Event Management Applications
• Public Safety & Warning
  • Public Safety Drills & Exercises
  • Government & Law Enforcement Updates
  • Traffic & Transportation Alerts
  • Evacuation Notices
  • Public Health Notifications
  • Amber Alerts & Missing Person Notifications
  • Other Public Safety & Warning Applications
• Business Continuity & Disaster Management
  • Emergency Response Plans & Workflows
  • Business Continuity Activation
  • Employee Safety & Accountability
  • Supply Chain & Vendor Communication
  • Facility & Asset Management
  • Customer Communication & Service Updates
  • Other Business Continuity & Disaster Management Applications
• Reporting & Analytics
  • Recipient Behavior Analysis
  • System Performance Analytics
  • Emergency Response Analytics
  • Other Reporting & Analytics Applications
• Other Applications

Global Mass Notification Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
  • Financial Institutions
  • Other BFSI Subverticals
• Retail & Ecommerce
  • Retail Chains
  • Ecommerce Platforms
  • Other Retail & Ecommerce Subverticals
• Transportation & Logistics
  • Airports
  • Ports
  • Public Transportation Hubs
  • Other Transportation & Logistics Subverticals
• Government & Defense
  • Emergency Services (Police, Fire, And Medical)
  • Municipalities & Local Government
  • Federal Agencies
  • Other Government & Defense Subverticals
• Healthcare & Life Sciences
  • Hospital & Medical Facilities
  • Healthcare Networks
  • Other Healthcare & Life Sciences Subverticals
• Telecom
  • Telecommunication Companies
  • Data Centers
  • Other Telecom Subverticals
• Energy & Utilities
  • Power Plants
  • Oil & Gas Facilities
  • Other Energy & Utilities Subverticals
• Manufacturing
  • Manufacturing Facilities
  • Other Manufacturing Subverticals
• IT/ITeS
• Media & Entertainment
  • Stadium & Arenas
  • Theme Parks
  • Other Media & Entertainment Subverticals
• Education
  • K-12 Schools
  • Colleges & Universities
  • Educational Districts
  • Other Educational Subverticals
• Other Verticals

Global Mass Notification Market Size & CAGR (2026-2033)

• North America (Offering, Communication Channel, Facility Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Communication Channel, Facility Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Communication Channel, Facility Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Communication Channel, Facility Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Communication Channel, Facility Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Siemens AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everbridge (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eaton (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motorola Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Controls (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singlewire Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnSolve (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlertMedia (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alertus Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F24 AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HipLink (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Signal Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ATI Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mircom (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finalsite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnilert (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regroup Mass Notification (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konexus (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations