专业美髮市场规模、份额及成长分析（按产品类型、通路、服务、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，专业美髮市场规模将达到 346.8 亿美元，到 2025 年将达到 364.5 亿美元，到 2033 年将达到 542.6 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.1%。

专业美髮市场受到多个关键因素的显着影响。职业女性人数的不断增长，尤其是在新兴市场，是推动市场需求的关键因素。同时，男性对理容工具的兴趣也日益浓厚，这反映了审美标准的转变和整装仪容意识的增强。美髮设备的科技进步进一步提升了其功效和吸引力，从而进一步推动了市场成长。随着可支配收入的增加，消费者更加重视自我护理产品的支出。这一趋势促使个人护理品牌采取创新策略，例如新产品开发、併购以及拓展新市场。这些倡议的结合将增强市场实力，并确保在竞争激烈的专业美髮市场中实现永续发展。

专业美髮市场驱动因素

人们日益重视整装仪容和外表，推动了对专业美髮产品和服务的需求。随着消费者越来越意识到保持头髮健康、打造理想髮型的重要性，他们会寻求能够提升自身形象的高品质产品和专业服务。这种对个人美的日益关注，促使消费者投资专业美髮解决方案，从而推动了专业美髮市场的扩张。因此，各大品牌和美髮沙龙都在积极回应消费者不断变化的偏好，提供创新有效的个人化服务。

专业美髮市场的限制

专业美髮市场面临着成分安全和检测方面严格法规的挑战，这可能会阻碍新产品的研发和上市。这些法规通常包含繁琐的合规要求，延长产品上市时间。此外，遵守这些准则还会导致安全评估和测试通讯协定相关成本的增加。因此，企业在创新过程中可能会遇到重大障碍，从而限制其有效回应市场需求和消费者对创新美髮解决方案的需求的能力。

专业美髮市场趋势

专业美髮市场正日益关注永续和有机配方，这反映出消费者对兼顾健康和环保的产品的偏好。人们对合成化学物质和塑胶废弃物影响的认识不断提高，促使各大品牌积极响应，开发使用天然成分的产品，并推出环保包装解决方案。这种转变不仅满足了消费者对高效美髮产品的需求，也与更广泛的永续性和道德消费趋势相契合。因此，各公司正致力于确保成分采购的透明度，并积极推行环保倡议，从而进一步巩固其在不断变化的市场中的地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和采购标准分析

全球专业美髮产品市场规模及复合年增长率（2026-2033）

• 髮色
• 洗髮精和护髮素
• 造型产品
• 直髮和烫髮产品

全球专业美髮产品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 大卖场/超级市场
• 电子商务
• 沙龙
• 药局
• 专卖店
• 其他的

全球专业美髮市场规模（依服务类型划分）及复合年增长率（2026-2033 年）

• 髮型设计
• 染髮
• 纹理
• 其他的

全球专业美髮产品市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 个人消费者
• 美容美髮沙龙和水疗中心
• 其他的

全球专业美髮产品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• L'Oreal Group（France）
• Procter & Gamble（USA）
• Henkel AG & Co. KGaA（Germany）
• Unilever（UK/Netherlands）
• Estee Lauder Companies Inc.（USA）
• Kao Corporation（Japan）
• Revlon Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amway Corporation（United States）
• Johnson & Johnson（United States）
• Natura & Co.（Brazil）
• Professional Hair Labs（United States）
• PLZ Corp（United States）
• Fable & Mane（United Kingdom）

结论与建议

Professional Hair Care Market size was valued at USD 34.68 Billion in 2024 and is poised to grow from USD 36.45 Billion in 2025 to USD 54.26 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026-2033).

The professional hair care market is significantly influenced by several key factors. The increasing participation of working women, especially in emerging markets, plays a crucial role in driving demand. Simultaneously, there is a rising interest in grooming tools among men, reflecting changing beauty standards and greater awareness of personal appearance. Technological advancements in hair care appliances further enhance their effectiveness and user appeal, boosting market growth. As disposable incomes rise, consumers are likely to prioritize spending on self-care products. This trend encourages personal care brands to pursue innovative strategies such as new product development, mergers and acquisitions, and expansion into new markets. These initiatives collectively strengthen the market, ensuring continued development in the competitive landscape of professional hair care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Professional Hair Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Professional Hair Care Market Segments Analysis

Global Professional Hair Care Market is segmented by Product Type, Distribution Channel, Services, End User and region. Based on Product Type, the market is segmented into Hair Colors, Shampoo & Conditioners, Styling Agent, Straightening & Perming Product. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, E-commerce, Salons, Pharmacy, Specialty Stores, Others. Based on Services, the market is segmented into Hair Styling, Hair Coloring, Texturizing and Others. Based on End User, the market is segmented into Individual Consumers, Salons and Spa Centers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Professional Hair Care Market

The growing recognition and emphasis on personal grooming and appearance are significantly fueling the demand for professional hair care products and services. As consumers become more aware of the importance of maintaining healthy hair and achieving desired styles, they seek out high-quality products and expert services to enhance their looks. This heightened focus on personal aesthetics is prompting individuals to invest in specialized hair care solutions, leading to an expansion of the professional hair care market. Consequently, brands and salons are adapting to meet these evolving consumer preferences by offering innovative and effective options tailored to individual needs.

Restraints in the Professional Hair Care Market

The Professional Hair Care market faces challenges from strict regulations concerning ingredient safety and testing, which can hinder the development and launch of new products. These regulations often result in extensive compliance requirements that may prolong the time frame for bringing products to market. Furthermore, adhering to these guidelines can lead to increased costs associated with safety assessments and testing protocols. As a result, companies may experience significant obstacles in their innovation processes, which can limit their ability to effectively respond to market demands and consumer preferences for new and innovative hair care solutions.

Market Trends of the Professional Hair Care Market

The professional hair care market is experiencing a notable trend towards sustainable and organic formulations, reflecting a consumer preference for products that prioritize health and environmental responsibility. As awareness around the impact of synthetic chemicals and plastic waste increases, brands are responding by innovating with natural ingredients and utilizing eco-friendly packaging solutions. This shift not only caters to the demand for effective hair care products but also aligns with broader movements towards sustainability and ethical consumption. Consequently, companies are focusing on transparency in ingredient sourcing and promoting their commitment to environmental stewardship, further solidifying their position in this evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Professional Hair Care Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Hair Colors
• Shampoo & Conditioners
• Styling Agent
• Straightening & Perming Product

Global Professional Hair Care Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets/Supermarkets
• E-commerce
• Salons
• Pharmacy
• Specialty Stores
• Others

Global Professional Hair Care Market Size by Services & CAGR (2026-2033)

• Market Overview
• Hair Styling
• Hair Coloring
• Texturizing
• Others

Global Professional Hair Care Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individual Consumers
• Salons and Spa Centers
• Others

Global Professional Hair Care Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, Services, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Services, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Services, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Services, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Services, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Professional Hair Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PLZ Corp (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fable & Mane (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations