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体育用品和健身健身器材

健身器材市场规模、份额及成长分析（按类型、最终用户、通路和地区划分）－产业预测（2026-2033 年）

市场调查报告书

商品编码

1897801

健身器材市场规模、份额及成长分析（按类型、最终用户、通路和地区划分）－产业预测（2026-2033 年）

Fitness Equipment Market Size, Share, and Growth Analysis, By Type (Cardiovascular Training Equipment, Strength Training Equipment), By End User (Home Consumer, Fitness Centers/Gyms), By Distribution Channel, By Region -Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，健身器材市场规模将达到 162.2 亿美元，到 2025 年将达到 168.7 亿美元，到 2033 年将达到 230.9 亿美元，预测期（2026-2033 年）的复合年增长率为 4%。

健身器材市场正经历强劲成长，这主要得益于人们健康意识的提升和对居家健身解决方案需求的增加。消费者越来越重视健身和体重管理，尤其是在肥胖症和文明病日益增加的情况下，这促使更多人选择积极的生活方式。这推动了健身器材的销售。北美市场目前占据主导地位，而亚太地区已成为成长最快的市场，这主要得益于中国和印度等国家年轻人口的成长、健康意识的提高以及可支配收入的增加。然而，高成本、住宅限制和隐私问题等挑战依然存在，导致一些消费者对投资高端产品犹豫不决。儘管如此，虚拟和互联功能等器材技术的创新正在为市场创造新的机会。

健身器材市场驱动因素

全球健身器材市场的主要驱动力之一是消费者日益增强的健康意识，这源于人们对身体健康重要性的认识不断提高。久坐生活方式的盛行，以及对肥胖和慢性疾病日益增长的担忧，促使人们寻求有效的健康解决方案。消费行为的这种转变推动了对各种健身器材的需求激增，包括有氧运动器材、肌力训练器材和智慧健身技术。随着越来越多的人将健身融入日常生活，市场持续扩张，为製造商和零售商创造了新的机会。

健身器材市场的限制

全球健身器材市场面临的主要限制因素之一是消费者和健身机构日益增长的预算限制。随着经济波动导致可支配收入减少，消费者被迫优先考虑必需品支出，而非健身会员卡和器材购买。此外，许多商业健身房也面临预算紧张的困境，影响了其投资高品质器材的能力。网路上免费或低价健身内容的日益丰富加剧了这项挑战，可能促使消费者选择这些替代方案而非购买健身器材。这些经济压力有可能抑制市场成长，并限制新型健身技术和创新成果的普及应用。

健身器材市场趋势

随着消费者越来越重视健身的便利性和可近性，健身器材市场正呈现出明显的虚拟健身趋势。这种转变推动了对数位健身应用程式的需求，使用户能够根据自身喜好客製化健身体验。因此，家用健身器材的销售量显着成长，许多家庭希望用合适的器材来辅助虚拟训练。健身与健身的融合不仅促进了个性化训练，也反映了人们对灵活的居家健康解决方案的更广泛需求，从而重塑了健身器材市场的格局。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Nike, Inc.（United States）
Peloton Interactive, Inc.（United States）
BowFlex, Inc.（United States）
Johnson Health Tech Co., Ltd.（Taiwan）
Technogym SpA（Italy）
Nautilus, Inc.（United States）
Precor Incorporated（United States）
ICON Health & Fitness, Inc.（United States）
Amer Sports Corporation（Finland）
Basic-Fit NV（Netherlands）
Dyaco International Inc.（Taiwan）
Shuhua Sports Co., Ltd.（China）
Anta Sports Products Limited（China）
Adidas AG（Germany）
Under Armour, Inc.（United States）
Lululemon Athletica Inc.（Canada）
Technogym SpA（Italy）

结论与建议

简介目录

Product Code: SQMIG25A2194

Fitness Equipment Market size was valued at USD 16.22 Billion in 2024 and is poised to grow from USD 16.87 Billion in 2025 to USD 23.09 Billion by 2033, growing at a CAGR of 4% during the forecast period (2026-2033).

The fitness equipment market is experiencing robust growth, fueled by increasing health awareness and a preference for home fitness solutions. Consumers are prioritizing fitness and weight management, which enhances equipment sales, particularly as rising obesity and lifestyle diseases prompt more people to adopt active lifestyles. While North America leads the market, the Asia Pacific region is emerging as the fastest-growing segment, driven by a youthful population and heightened health consciousness in countries like China and India, alongside rising disposable incomes. However, challenges remain, including high equipment costs and limited home space, coupled with privacy concerns that deter some from investing in high-end products. Nevertheless, technological innovations in equipment, such as virtual and connected features, are creating new opportunities in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness Equipment Market Segments Analysis

Global Fitness Equipment Market is segmented by Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User and region. Based on Product Type, the market is segmented into Strength Training Equipments, Cardiovascular Training Equipments, Body Composition Analyzers, Fitness Monitoring Equipment and Others. Based on Gender, the market is segmented into Male and Female. Based on Buyer Type, the market is segmented into Individual, Institution, Others, Usage, Residential and Commercial. Based on Type, the market is segmented into Outdoor and Indoor. Based on Distribution Channel, the market is segmented into Retail Stores, Specialty & Sports Shops, Department & Discount Stores, Online and Others. Based on Application, the market is segmented into Weight Loss, Body Building, Physical Fitness, Mental Fitness and Others. Based on End User, the market is segmented into Health Clubs/Gyms, Home Consumers, Hotels, Corporates, Hospitals & Medical Centers, Public Institutions and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness Equipment Market

One of the key market drivers for the Global Fitness Equipment Market is the increasing health consciousness among consumers, fueled by a growing awareness of the importance of physical fitness in promoting overall well-being. The rise of sedentary lifestyles, coupled with heightened concerns over obesity and chronic diseases, is driving individuals to seek effective solutions for maintaining their health. This shift in consumer behavior has led to a surge in demand for various fitness equipment, including cardiovascular machines, strength training devices, and connected fitness technology. As more people integrate fitness into their daily routines, the market continues to expand, creating new opportunities for manufacturers and retailers.

Restraints in the Fitness Equipment Market

One key market restraint for the global fitness equipment market is the rising prevalence of budget constraints among consumers and fitness facilities. Economic fluctuations can lead to reduced disposable income, prompting consumers to prioritize essential expenditures over fitness memberships and equipment purchases. Additionally, many commercial gyms face tight budgets, impacting their ability to invest in high-quality equipment. The increasing availability of free or low-cost fitness content online further adds to the challenge, as consumers may opt for these alternatives instead of purchasing fitness equipment. This economic pressure can hinder market growth and limit the adoption of new fitness technologies and innovations.

Market Trends of the Fitness Equipment Market

The Fitness Equipment market is experiencing a marked trend toward virtual workouts, as consumers increasingly prioritize convenience and accessibility in their fitness routines. This shift has catalyzed demand for digital workout applications, enabling individuals to tailor their fitness experiences to personal preferences. Consequently, there has been a notable increase in home fitness equipment purchases, as households look to complement their virtual training sessions with suitable gear. The integration of technology into fitness not only fosters personalized training but also reflects a broader movement toward flexible, at-home wellness solutions, reshaping the landscape of the fitness equipment market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Fitness Equipment Market Size by Product Type & CAGR (2026-2033)

Market Overview
Strength Training Equipments
Cardiovascular Training Equipments
Body Composition Analyzers
Fitness Monitoring Equipment
Others

Global Fitness Equipment Market Size by Gender & CAGR (2026-2033)

Market Overview
Male
Female

Global Fitness Equipment Market Size by Buyer Type & CAGR (2026-2033)

Market Overview
Individual
Institution
Others
Usage
Residential
Commercial

Global Fitness Equipment Market Size by Type & CAGR (2026-2033)

Market Overview
Outdoor
Indoor

Global Fitness Equipment Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Retail Stores
Specialty & Sports Shops
Department & Discount Stores
Online
Others

Global Fitness Equipment Market Size by Application & CAGR (2026-2033)

Market Overview
Weight Loss
Body Building
Physical Fitness
Mental Fitness
Others

Global Fitness Equipment Market Size by End User & CAGR (2026-2033)

Market Overview
Health Clubs/Gyms
Home Consumers
Hotels
Corporates
Hospitals & Medical Centers
Public Institutions
Others

Global Fitness Equipment Market Size & CAGR (2026-2033)

North America (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- US
- Canada
Europe (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nike, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peloton Interactive, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BowFlex, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson Health Tech Co., Ltd. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Technogym S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nautilus, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Precor Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ICON Health & Fitness, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amer Sports Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Basic-Fit N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyaco International Inc. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shuhua Sports Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anta Sports Products Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lululemon Athletica Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Technogym S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments