教育旅游市场规模、份额和成长分析（按目的地、旅游类型、年龄层、目的、职业和地区划分）－2026-2033年产业预测

2024 年全球教育旅游市场规模为 4,585.8 亿美元，预计将从 2025 年的 5,177.4 亿美元成长到 2033 年的 1,3666.6 亿美元，在预测期（2026-2033 年）内复合年增长率为 12.9%。

全球教育旅游市场的发展动力源自于人们对独特旅行体验日益增长的需求，以及对教育和职业发展的重视。越来越多的家庭和个人选择投资教育旅行，以深造并拓展知识，这导致寻求海外优质教育的国际学生和专业人士数量激增。此外，中国、印度和巴西等新兴经济体中产阶级的壮大也推动了这一成长，因为可支配收入的增加使他们能够投资于教育和旅行。科技进步和交通途径的改善进一步降低了进入门槛，使教育机会更加普及。线上学习和远距办公的兴起也提高了教育旅行的柔软性。这种充满活力的环境为旅游和教育产业的公司带来了巨大的成长潜力。

全球教育旅游市场驱动因素

劳动力和经济的全球化推动了学生和专业人士对国际教育日益增长的兴趣。这一趋势极大地促进了教育旅游业的发展，使人们能够获得重要的跨文化体验，提升语言技能，并增强个人履历。随着越来越多的人寻求出国留学和教育旅行的机会，对身临其境型学习体验的需求也在不断增长。因此，教育旅游已成为个人和职业发展的重要途径，满足了日益多元化和相互联繫的全球劳动力不断变化的需求。

全球教育旅游市场面临的限制因素

全球教育旅游市场面临许多挑战，其中最主要的原因是各类项目，尤其是长期或专业性较强的项目（例如密集语言课程）费用高昂。这些费用对许多学生和潜在的专业人士构成了重大障碍，限制了他们参与海外宝贵教育体验的机会。个人经济状况的限制也常常阻碍人们透过教育旅游实现个人和职业发展，因此，市场亟需提供更多价格合理的选择，以满足不同经济能力参与者的需求。

全球教育旅游市场趋势

全球教育旅游市场正经历着向体验式学习的显着转变，这主要得益于人们对身临其境型、实践性教育体验日益增长的需求。旅行者越来越倾向于选择能够培养实际技能的项目，例如语言沉浸式学习、文化交流和实践实习，而不是传统的课堂学习。这一趋势反映了消费者在旅行中追求真实体验和个人发展的更广泛偏好，他们渴望加深对多元文化的理解，并提升自身的学术水平。因此，教育机构和旅游业者正在调整其产品和服务，以满足这一眼光独到的旅行者群体不断变化的需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究分析
• 消费者分析

全球教育旅游市场规模（依目的地类型划分）及复合年增长率（2026-2033 年）

• 国内的
• 国际的

全球教育旅游市场规模（依旅游类型划分）及复合年增长率（2026-2033 年）

• 团体旅游
• 个人旅行

全球教育旅游市场规模（依年龄组别划分）及复合年增长率（2026-2033 年）

• 15岁及以下
• 16至25岁
• 26至40岁
• 41至55岁

全球教育旅游市场规模（依目的及复合年增长率划分）（2026-2033 年）

• 学术用途
• 面向专业
• 文化与遗产
• 其他的

全球教育旅游市场规模（依职业划分）及复合年增长率（2026-2033 年）

• 学生
• 学院
• 政府相关人员
• 公司管理员
• 企业主
• 劳动者
• 其他的

全球教育旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• World Expeditions Travel Group
• Ace Cultural Tours
• Atlantis Research
• Kesari Tours Pvt. Ltd.
• Global Educational Travel
• Educational Tours, Inc.
• AAI Edutourz Pvt. Ltd
• EF Education First
• Capital Tours, Inc
• TSAP Travel
• WorldStrides Holdings LLC
• Rustic Pathways
• Europe Incoming Holdings Ltd.
• Adventures Abroad Group（Educational World Tours）
• Acorn Travel Group
• ACIS Educational Tours
• Educating Adventures
• Travelbound International
• Travel for Teens
• Alandis Travel

结论与建议

Global Educational Tourism Market size was valued at USD 458.58 Billion in 2024 and is poised to grow from USD 517.74 Billion in 2025 to USD 1366.66 Billion by 2033, growing at a CAGR of 12.9% during the forecast period (2026-2033).

The global educational tourism market is fueled by the rising demand for unique travel experiences and an emphasis on education and professional growth. Families and individuals increasingly invest in educational travel to enhance their learning and broaden their knowledge, resulting in a surge of international students and professionals seeking quality education abroad. Additionally, the expanding middle class in emerging economies, such as China, India, and Brazil, is contributing to this growth as disposable income allows for investment in education and travel. Technological advancements and improved transportation have further lowered barriers, making educational opportunities more accessible. The popularity of online learning and remote work enhances flexibility in travel for educational purposes. This dynamic landscape presents substantial growth potential for businesses in the travel and education sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Educational Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Educational Tourism Market Segments Analysis

Global Educational Tourism Market is segmented by Destination Type, Tour Type, Age Group, Purpose, Occupation and region. Based on Destination Type, the market is segmented into Domestic and International. Based on Tour Type, the market is segmented into Organized/Group Tours and Individual Travel. Based on Age Group, the market is segmented into Up to 15 Years, 16 - 25 Years, 26 - 40 Years and 41 - 55 Years. Based on Purpose, the market is segmented into Academic, Professional, Culture & Heritage and Others. Based on Occupation, the market is segmented into Students, Teachers, Government Officials, Corporate Managers, Enterprise Owners, Workers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Educational Tourism Market

The globalization of the workforce and economy has led to a rising interest in international education among students and professionals. This trend has significantly contributed to the growth of the educational tourism sector, enabling individuals to acquire essential cross-cultural experiences, improve their language skills, and bolster their resumes. As more individuals seek opportunities to study abroad or engage in educational travel, the demand for immersive learning experiences continues to expand. Consequently, educational tourism serves as a pivotal avenue for personal and professional development, aligning with the evolving needs of a diverse and interconnected global workforce.

Restraints in the Global Educational Tourism Market

The Global Educational Tourism market faces significant challenges due to the high costs associated with various programs, particularly those that are longer in duration or specialized, such as language immersion courses. These expenses can create substantial barriers for many prospective students and professionals, limiting their ability to engage in valuable educational experiences abroad. The financial constraints impacting individuals often hinder their opportunities for personal and professional development through educational tourism, emphasizing the need for more accessible options within the market to accommodate diverse participants with varying financial capabilities.

Market Trends of the Global Educational Tourism Market

The Global Educational Tourism market is witnessing a notable shift towards experiential learning, driven by the rising demand for immersive and hands-on educational experiences. Travelers are increasingly prioritizing opportunities that extend beyond traditional classroom learning, favoring programs such as language immersion, cultural exchanges, and practical internships that foster real-world skills. This trend reflects a broader consumer preference for authentic engagement and personal development during travel, as enthusiasts seek to deepen their understanding of diverse cultures and enhance their academic credentials. Consequently, educational institutions and tourism providers are adapting their offerings to meet the evolving expectations of this discerning traveler demographic.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Study Analysis
• Consumer Analysis

Global Educational Tourism Market Size by Destination Type & CAGR (2026-2033)

• Market Overview
• Domestic
• International

Global Educational Tourism Market Size by Tour Type & CAGR (2026-2033)

• Market Overview
• Organized/Group Tours
• Individual Travel

Global Educational Tourism Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Up to 15 Years
• 16 - 25 Years
• 26 - 40 Years
• 41 - 55 Years

Global Educational Tourism Market Size by Purpose & CAGR (2026-2033)

• Market Overview
• Academic
• Professional
• Culture & Heritage
• Others

Global Educational Tourism Market Size by Occupation & CAGR (2026-2033)

• Market Overview
• Students
• Teachers
• Government Officials
• Corporate Managers
• Enterprise Owners
• Workers
• Others

Global Educational Tourism Market Size & CAGR (2026-2033)

• North America (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • US
  • Canada
• Europe (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• World Expeditions Travel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ace Cultural Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantis Research
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kesari Tours Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Educational Travel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educational Tours, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AAI Edutourz Pvt. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EF Education First
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capital Tours, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TSAP Travel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorldStrides Holdings LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rustic Pathways
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Europe Incoming Holdings Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adventures Abroad Group (Educational World Tours)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acorn Travel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ACIS Educational Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educating Adventures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelbound International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel for Teens
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alandis Travel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations