牙齿美白市场规模、份额和成长分析（按产品、应用、成分、分销管道和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，牙齿美白市场规模将达到 78.8 亿美元，到 2025 年将成长至 82.7 亿美元，到 2033 年将成长至 122.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5%。

牙齿美白市场已成为美容牙科护理领域的重要组成部分，其先进的技术能够透过美白疗程去除活髓牙和坏死牙表面的污渍。过度饮用咖啡和含糖饮料等生活习惯会加剧牙齿着色，从而推动了对有效美白解决方案的需求，包括牙膏、凝胶、牙贴、光疗设备和美白笔。随着人们对牙齿美观的日益关注以及开发中国家可支配收入不断增长的消费者群体，这个市场持续成长。此外，人口老化导致的牙齿问题日益增加也进一步推动了市场需求。主要成长要素包括美容牙科的日益普及、牙科旅游的兴起以及各国政府为改善公众口腔卫生所采取的各项措施。

推动牙齿美白市场发展的因素

消费者对自我照顾和口腔卫生的日益重视是推动牙齿美白产品市场成长的主要动力。人们对个人形象的日益关注，促使他们对有效且安全的口腔清洁用品解决方案的需求不断增长。这一趋势也激发了人们对草本牙齿美白产品的兴趣，这些产品迎合了消费者对天然成分日益增长的偏好。传统的口腔清洁用品通常含有酒精和精油等化学物质，这些物质可能会引起味觉改变和口腔组织刺激等副作用。因此，承诺有效美白且无副作用的草本替代品市场预计将会蓬勃发展。

限制牙齿美白市场的因素

牙齿美白市场在农村地区面临认知度低的严峻挑战，可能会阻碍其成长潜力。这些地区的许多消费者不了解牙齿美白的益处和可近性，因此可能未能充分利用这项技术。此外，消费者对各种牙齿美白产品相关健康风险的担忧，也可能进一步阻碍潜在使用者接受这些治疗。消费者认知度低，加上安全疑虑，可能成为阻碍市场发展的障碍，并限制牙齿美白解决方案在不同人群中的普及。

牙齿美白市场趋势

牙齿美白市场正经历显着的成长趋势，这主要得益于社群媒体的影响。消费者对提升自身形象，尤其是拥有更亮白笑容的渴望日益增长，越来越多的成年人和名人公开接受牙齿美容疗程。社群媒体达人对消费者行为有着巨大的影响力，如今，一小部分消费者主导着美容和个人护理领域的大部分购买决策。这一趋势推动了家用牙齿美白产品的流行，因为消费者正在寻找便捷有效的解决方案，以实现理想的完美笑容。随着消费者意识和需求的持续增长，预计该市场将保持持续扩张。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 一手和二手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球牙齿美白市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 牙齿美白凝胶与贴片
  • 过氧化脲与硝酸钾和氟化物
  • 过氧化脲
  • 过氧化氢
• 牙齿美白设备
  • LED灯
  • 有线LED灯
  • 无线LED灯
  • 紫外线
  • 卤素灯
• 口腔清洁用品
• 其他的

全球牙齿美白市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 家用
• 牙医诊所治疗

全球牙齿美白市场规模（依成分及复合年增长率划分）（2026-2033 年）

• 漂白
• 不使用漂白剂

全球牙齿美白市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 向医疗机构销售
  • 牙科医院
  • 牙医诊所
  • 集团牙医诊所
• 零售
  • 零售药房
  • 药局
  • 大卖场和超级市场
  • 线上销售

全球牙齿美白市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

  主要企业简介

  • 宝洁公司（美国）
  • Unilever（UK/Netherlands）
  • 高露洁棕榄（美国）
  • 强生公司（美国）
  • 葛兰素史克（英国）
  • Church & Dwight（美国）
  • 汉高（德国）
  • 狮王株式会社（日本）
  • Sunstar Suisse SA（瑞士）
  • Ultradent Products, Inc.（美国）
  • SDI有限公司（澳洲）
  • GC株式会社（日本）
  • 飞利浦（荷兰）
  • Zoom Whitening（美国）
  • Biolase公司（美国）
  • White Dental Beauty（英国）
  • Pola美白（澳洲）
  • 蛋白石（美国）
  • Supersmile（美国）

结论与建议

Teeth Whitening Market size was valued at USD 7.88 Billion in 2024 and is poised to grow from USD 8.27 Billion in 2025 to USD 12.22 Billion by 2033, growing at a CAGR of 5% during the forecast period (2026-2033).

The teeth whitening market has emerged as a leading segment in cosmetic dental care, adept at eliminating surface stains from teeth through vital and non-vital whitening methods. Lifestyle habits, including high consumption of coffee and sugary drinks, contribute to increased staining, prompting demand for effective whitening solutions such as toothpaste, gels, strips, light devices, and pens. This sector is thriving, influenced by a rising interest in dental aesthetics and an expanding customer base with disposable income in developing nations. Additionally, the aging population faces age-related dental issues, further propelling market demand. Key growth drivers include the rising popularity of cosmetic dentistry, a surge in dental medical tourism, and various government initiatives aimed at enhancing public oral health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Teeth Whitening market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Teeth Whitening Market Segments Analysis

Global Teeth Whitening Market is segmented by Products, Application, Composition, Distribution Channel and region. Based on Products, the market is segmented into Teeth Whitening Gels & Strips, Teeth Whitening Devices, Oral Care Products and Others. Based on Application, the market is segmented into At-home and In-office. Based on Composition, the market is segmented into Bleaching Agents and Non-Bleaching Agents. Based on Distribution Channel, the market is segmented into Institutional Sales and Retail Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Teeth Whitening Market

The increasing awareness among consumers regarding self-grooming and oral hygiene significantly propels the growth of the teeth whitening products market. As individuals become more conscious of their appearances, the demand for effective and safe oral care solutions is on the rise. This trend has led to a burgeoning interest in herbal teeth whitening products, which cater to the growing preference for natural ingredients. Conventional oral products often contain chemicals such as alcohol and essential oils, which can cause adverse effects like changes in taste perception and irritation of oral tissues. Consequently, there is an anticipated surge in the market for herbal alternatives that promise effective whitening without undesirable side effects.

Restraints in the Teeth Whitening Market

The teeth whitening market faces significant challenges due to limited awareness in rural regions, which can impede its growth potential. Many consumers in these areas may not be familiar with the benefits or availability of teeth whitening options, leading to underutilization. Additionally, concerns regarding the health risks related to various teeth whitening products may further deter potential users from engaging with these treatments. This combination of low consumer awareness and apprehension about safety can create barriers that inhibit market development and limit overall adoption of teeth whitening solutions across diverse demographics.

Market Trends of the Teeth Whitening Market

The teeth whitening market is experiencing a significant upward trend, largely driven by the influence of social media. Increasing consumer desire for aesthetic enhancement, particularly a radiant smile, has intensified as more adults and celebrities openly embrace cosmetic dental treatments. The power of influencers in shaping consumer behavior is notable, with a small percentage driving a disproportionate amount of purchasing decisions in beauty and personal care. This dynamic has fueled the popularity of at-home teeth whitening products, as consumers seek accessible and effective solutions that align with their aspirations for a flawless appearance. As public awareness and demand continue to grow, the market is positioned for sustained expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Teeth Whitening Market Size by Products & CAGR (2026-2033)

• Market Overview
• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
  • Corded LED Lights
  • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

Global Teeth Whitening Market Size by Application & CAGR (2026-2033)

• Market Overview
• At-home
• In-office

Global Teeth Whitening Market Size by Composition & CAGR (2026-2033)

• Market Overview
• Bleaching Agents
• Non-Bleaching Agents

Global Teeth Whitening Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales

Global Teeth Whitening Market Size & CAGR (2026-2033)

• North America (Products, Application, Composition, Distribution Channel)
  • US
  • Canada
• Europe (Products, Application, Composition, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Products, Application, Composition, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Products, Application, Composition, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Products, Application, Composition, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultradent Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDI Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Whitening (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biolase, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White Dental Beauty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pola Whitening (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opalescence (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supersmile (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations