教育与学习分析市场规模、份额及成长分析（按组件、部署模式、分析类型、最终用户、应用和地区划分）－产业预测，2026-2033年

全球教育和学习分析市场规模预计在 2024 年达到 437.7 亿美元，从 2025 年的 539.7 亿美元增长到 2033 年的 2883.1 亿美元，在预测期（2026-2033 年）内复合年增长率为 23.3%。

全球教育和学习分析市场正在快速发展，其重点在于利用数据来满足学生需求并优化教学。这种方法能够提高学习策略的有效性，并帮助教育工作者监控进展、识别挑战并实施最佳实践。该市场正在扩张，尤其是在高等教育领域和大型开放式网路课程（MOOC）提供者中，这主要受提高学生留存率和成功率需求的驱动。推动市场成长的因素包括对数据驱动型教育改善日益增长的需求，以及政府旨在实现教育现代化的重大倡议。然而，挑战依然存在，包括对资料完整性、隐私和安全的担忧。机器学习和人工智慧的融合，以及远距学习和云端分析系统等趋势，正在创造新的创新机会。

全球教育与学习分析市场驱动因素

全球教学分析市场主要由分析技术的进步所驱动，这些技术正对世界各地的教育系统产生正面影响。随着教育机构积极采用数位学习工具和资源来提升教学成果，大量关于学生表现、课程成效和教师参与度的数据正在产生。这些数据使教育机构能够制定创新策略来吸引和留住现有及潜在学生。此外，教学分析还有助于基于数据做出明智的决策，从而提高学生留存率、毕业率、教师工作效率和倡议，最终提升教育品质和培训成果。

限制全球教育与学习分析市场的因素

全球教学分析市场在资料收集、储存和分析方面面临许多挑战，而这些资料对于其有效运作至关重要。资料外洩可能造成严重问题，导致对高品质、多样化资料集的需求日益增长，但这些资料集并非总是唾手可得。精确建模需要明确考虑不同的学科领域，这无疑增加了分析过程的复杂性。此外，所使用的工具和技术必须针对特定的教育环境进行精心设计，而非适用于所有教育机构。这些因素都对有效教学分析解决方案的开发和部署构成了重大障碍。

全球教育与学习分析市场趋势

全球教育和学习分析市场正经历显着成长，这得益于教育产业的蓬勃发展以及先进机器学习技术的融合。这一发展趋势主要由软体系统的普及所推动，例如虚拟学习环境（VLE）、学习管理系统（LMS）和学生资讯系统，这些系统能够提升教育体验和营运效率。包括行动学习设备和录影软体在内的数位学习工具的广泛应用，也赋能学生优化学习。此外，集中管理和分析学生数据并促进个人化教育方法的创新数位平台的开发，也推动了市场的扩张。人们对教育和学习分析益处的日益重视，也促进了市场的扩张，使得针对不同教育程度和专业人士设计有效的培训计画成为可能。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管环境
• Start-Ups分析
• 专利分析

全球教育与学习分析市场规模（按组成部分和复合年增长率划分）（2026-2033 年）

• 软体
  • 学习管理系统（LMS）
  • 学生资讯系统（SIS）
  • 分析和数据视觉化工具
  • 自适应学习平台
• 服务
  • 专业服务
  • 咨询
  • 执行
  • 培训和支持
  • 託管服务

全球教育与学习分析市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 本地部署
• 基于云端的

全球教育与学习分析市场规模（按分析类型和复合年增长率划分）（2026-2033 年）

• 说明分析
• 预测分析
• 预测分析

全球教育与学习分析市场规模（按最终用户和复合年增长率划分）（2026-2033 年）

• 学术机构
  • K-12
  • 高等教育
• 公司
• 政府机构

全球教育与学习分析市场规模（按应用及复合年增长率划分）（2026-2033 年）

• 人才招聘
• 课程发展与介入
• 绩效管理
• 预算和财务管理
• 企业管理

全球教育与学习分析市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Alteryx Inc.（USA）
• Blackboard Inc.（USA）
• G-Cube（India）
• Inetsoft Technology Corp.（USA）
• Information Builders Inc.（USA）
• iSpring Solutions Inc.（USA）
• MicroStrategy Incorporated（USA）
• Saba Software Inc.（Cornerstone OnDemand Inc.）（USA）
• SAP SE（Germany）
• SAS Institute Inc.（USA）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Amazon Web Services（USA）
• D2L Corporation（Canada）
• Pearson PLC（UK）
• Adobe Inc.（USA）

结论与建议

Global Education and Learning Analytics Market size was valued at USD 43.77 Billion in 2024 and is poised to grow from USD 53.97 Billion in 2025 to USD 288.31 Billion by 2033, growing at a CAGR of 23.3% during the forecast period (2026-2033).

The Global Education and Learning Analytics market is rapidly evolving, focusing on leveraging data to address student needs and optimize educational offerings. This approach enhances the effectiveness of learning strategies and helps educators monitor progress, identify challenges, and implement best practices. The market is particularly gaining traction in higher education and among Massive Open Online Course (MOOC) providers, driven by the need to improve student retention and success rates. Factors contributing to market growth include increasing demands for data-driven education improvements and significant government initiatives aimed at education modernization. However, challenges persist, such as concerns over data hygiene, privacy, and security. The integration of machine learning and artificial intelligence presents new opportunities for innovation, alongside trends like remote learning and the use of cloud-based analytics systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Education and Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Education and Learning Analytics Market Segments Analysis

Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market is being significantly driven by advancements in analytics technology, which have positively influenced educational systems worldwide. As educational institutions increasingly adopt e-learning tools and resources to enhance outcomes, substantial amounts of data concerning student performance, course effectiveness, and faculty engagement are generated. This data enables institutions to deploy innovative strategies aimed at attracting and retaining both current and prospective students. Moreover, education and learning analytics empower institutions to make informed, data-driven decisions related to student retention, graduation rates, faculty productivity, and research initiatives, ultimately enhancing instructional quality and training outcomes.

Restraints in the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market faces several challenges related to the collection, storage, and analysis of data, which are crucial for effective operations. Data compromise can lead to significant problems, necessitating the need for high-quality, diverse datasets that may not always be available. Accurate modeling requires explicit consideration of various academic fields, which complicates the analytics process. Furthermore, the tools and methods used need to be meticulously designed for specific educational contexts rather than applied universally across institutions. These factors contribute to significant hurdles for the development and implementation of effective education and learning analytics solutions.

Market Trends of the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market is witnessing significant growth, driven by the expanding education sector and the integration of advanced machine learning technologies. This evolution is largely fueled by the adoption of software-based systems such as virtual learning environments (VLEs), learning management systems (LMS), and student information systems, which enhance educational experiences and operational efficiencies. The proliferation of e-learning tools, including mobile learning devices and lecture recording software, empowers students to optimize their learning. Additionally, innovative digital platforms are being developed to centralize and analyze student data, promoting tailored educational approaches. Growing awareness of the advantages of education and learning analytics further contributes to market expansion, facilitating the design of effective training programs across various educational levels and for professionals alike.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Education and Learning Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
  • Learning Management Systems (LMS)
  • Student Information Systems (SIS)
  • Analytics and Data Visualization Tools
  • Adaptive Learning Platforms
• Services
  • Professional Services
  • Consulting
  • Implementation
  • Training and Support
  • Managed Services

Global Education and Learning Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud-Based

Global Education and Learning Analytics Market Size by Analytics Type & CAGR (2026-2033)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Education and Learning Analytics Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Academic Institutions
  • K-12
  • Higher Education
• Corporate
• Government Agencies

Global Education and Learning Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management

Global Education and Learning Analytics Market Size & CAGR (2026-2033)

• North America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Analytics Type, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Analytics Type, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Alteryx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Cube (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inetsoft Technology Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Solutions Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations