展览管理市场规模、份额和成长分析（按服务类型、展览类型、规模、频率、展览规模和地区划分）－2026-2033年产业预测

预计到 2024 年，全球展览管理市场规模将达到 352.1 亿美元，到 2025 年将达到 369 亿美元，到 2033 年将达到 537 亿美元，预测期（2026-2033 年）的复合年增长率为 4.8%。

全球展览管理市场正经历显着增长，这主要得益于人们对多元化活动的需求不断增长、政府支持艺术家主导展览的倡议，以及社交媒体在营销中日益广泛的应用。娱乐产业尤其蓬勃发展，为现场表演、电影、体育赛事、游戏和互动体验提供了平台。电影节越来越受欢迎，提供包括流行艺术家音乐和舞蹈表演在内的综合娱乐套餐。全球每年举办超过12,000个电影节，规模大小不一，从坎城和圣丹斯等国际知名盛会到小规模的区域性活动，应有尽有。这种充满活力的市场格局为组织者提供了丰富的机会，帮助他们吸引观众、提升人们对多元文化表达的认知，并最终重振整个市场。

全球展览管理市场驱动因素

随着各行业日益专业化，专注于特定行业的专业展会需求也随之激增，例如医疗保健、科技、时尚和绿色能源等。这些目标明确的展会能够吸引更多相关的观众和积极参与的参展商，从而为参展带来更高的投资回报。尤其是在欧洲和北美地区，随着各行业的多元化程度不断提高，展览会。

全球展览管理市场的限制因素

全球展览管理市场面临许多挑战，举办大规模展览需要大量资金投入。场地租赁、技术升级、行销活动和物流安排等高成本阻碍了中小企业的参与，尤其是在会展基础设施欠发达的地区。此外，参观人数波动和潜在的活动取消带来的财务不确定性也令赞助商和组织者担忧，尤其是在开发中国家。这些经济障碍有可能抑制市场成长，限制不同参展的机会，进而影响整个展览产业的活力和可及性。

全球展览管理市场趋势

在科技和数位平台进步的推动下，虚拟和混合型活动的蓬勃发展已成为全球展览管理市场的一大趋势。混合模式将线上和线下元素无缝融合，正在革新展览的运作方式，使主办单位能够触及更广泛的全球受众，并提升参与度。这种方式不仅提高了展览容量，也满足了不同与会者的偏好，并确保了更高的可及性。尤其是在北美和日本等网路基础设施发达的地区，这种转变正在重塑展览格局，并为产业的参与度和整体性树立新的标竿。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球展览管理市场规模（依服务种类及复合年增长率划分）（2026-2033 年）

• 展位设计与製作
• 行销与推广
• 现场运作和人员编制
• 事件后分析和后续行动
• 註册和线索收集解决方案
• 赞助销售与管理
• 场地和物流管理

全球展览管理市场规模（依展览类型划分）及复合年增长率（2026-2033 年）

• 画展
• 职业与教育博览会
• 会议和研讨会
• 消费展览会和展览会

全球展览管理市场规模：按规模和复合年增长率（2026-2033 年）

• 20,001 至 100,000平方公尺
• 5000至20000平方公尺
• 超过10万平方公尺

全球展览管理市场规模：依活动频率和复合年增长率 (2026-2033) 划分

• 年度/两年一次的重大事件
• 一次性/临时性事件
• 季度/月度展览

全球展览管理市场规模：依展览规模及复合年增长率 (2026-2033) 划分

• 国际/全球
• 当地的
• 国内的

全球展览管理市场规模：目标细分市场及复合年增长率（2026-2033）

• 企业对企业 (B2B)
• 消费者（B2C）

全球展览管理市场规模（依产业划分）及复合年增长率（2026-2033 年）

• 航太/国防
• 农业和食品
• 车
• 电子学
• 能源与资源
• 时尚与服装
• 医疗和药品
• 零售与电子商务
• 旅游

全球展览管理市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Informa PLC（UK）
• RX（UK）
• Messe Frankfurt（Germany）
• Clarion Events（UK）
• Comexposium（France）
• Messe Munchen GmbH（Germany）
• GL Events（France）
• Tarsus Group（UK）
• MCH Group（Switzerland）
• NurnbergMesse（Germany）
• Fiera Milano（Italy）
• Koelnmesse GmbH（Germany）
• Shanghai International Exhibition Co. Ltd.（China）
• Dubai World Trade Centre（DWTC）（UAE）
• Hong Kong Trade Development Council（HKTDC）（Hong Kong）
• Easyfairs（Belgium）
• dmg events（UAE）

结论与建议

Global Exhibition Organizing Market size was valued at USD 35.21 Billion in 2024 and is poised to grow from USD 36.9 Billion in 2025 to USD 53.7 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The global exhibition organizing market is experiencing substantial growth driven by rising demand for diverse events, government initiatives supporting craftspeople-led exhibitions, and the increasing use of social media for marketing. The entertainment sector is particularly thriving, offering platforms for live performances, films, sports, gaming, and interactive experiences. Film festivals are increasingly popular, providing complete entertainment packages that include music and dance by beloved artists. Globally, more than 12,000 film festivals occur annually, encompassing a wide range of scales from prestigious events like Cannes and Sundance to smaller local gatherings. This dynamic landscape presents ample opportunities for organizers to engage audiences and enhance the visibility of varied cultural expressions, ultimately boosting the overall market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Exhibition Organizing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Exhibition Organizing Market Segments Analysis

Global Exhibition Organizing Market is segmented by Service Offerings, Exhibition Type, Size, Frequency, Exhibition Scale, Target Audience, Industry and region. Based on Service Offerings, the market is segmented into Booth Design & Fabrication, Marketing & Promotion, On-site Operations & Staffing, Post-Event Analytics & Follow-Up, Registration & Lead-Retrieval Solutions, Sponsorship Sales & Management and Venue & Logistics Management. Based on Exhibition Type, the market is segmented into Art Exhibitions, Career & Education Fairs, Conferences & Seminars and Consumer & Trade Shows. Based on Size, the market is segmented into 20001-100000 Square meter, 5000-20000 Square meter and More Than 100000 Square meter. Based on Frequency, the market is segmented into Annual / Biennial Flagships, One-Off / Ad-hoc Events and Quarterly / Monthly Showcases. Based on Exhibition Scale, the market is segmented into International/Global, Local and National. Based on Target Audience, the market is segmented into Business-to-Business and Business-to-Consumer. Based on Industry, the market is segmented into Aerospace & Defense, Agriculture & Food, Automotive, Electronics, Energy & Resources, Fashion & Apparel, Healthcare & Pharmaceuticals, Retail & E-commerce and Travel & Tourism. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Exhibition Organizing Market

The demand for specialized exhibitions tailored to distinct industries such as healthcare, technology, fashion, and green energy has surged as industry specialization intensifies. These targeted events attract relevant attendees and engaging participants, resulting in greater returns on investment for exhibitors. In response to the increasing diversification across various sectors, particularly in Europe and North America, exhibition organizers are actively seeking innovative methods to provide attendees with personalized and valuable networking opportunities. This emphasis on customized experiences reflects the evolving needs of industries and enhances the overall efficacy and appeal of trade shows and exhibitions.

Restraints in the Global Exhibition Organizing Market

The Global Exhibition Organizing market faces significant challenges due to the substantial financial investments required for hosting large exhibitions. High costs associated with venue rentals, technological enhancements, marketing efforts, and logistical arrangements can deter small and medium-sized enterprises from participating, particularly in regions with underdeveloped event infrastructure. Moreover, the financial uncertainties linked to inconsistent attendance or potential event cancellations create apprehension among sponsors and organizers, especially in developing nations. This economic barrier can hinder market growth and limit opportunities for diverse exhibitors, impacting the overall vibrancy and accessibility of the exhibition landscape.

Market Trends of the Global Exhibition Organizing Market

The Global Exhibition Organizing market is witnessing a significant trend towards the expansion of virtual and hybrid events, driven by advancements in technology and digital platforms. Hybrid models, which seamlessly blend on-site and virtual components, are revolutionizing the way exhibitions are conducted, enabling organizers to tap into a broader global audience and enhance participation levels. This approach not only increases capacity but also caters to diverse attendee preferences, ensuring greater accessibility. Particularly in regions with robust internet infrastructure, such as North America and Japan, this shift is transforming the landscape of exhibitions, setting new benchmarks for engagement and inclusivity in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Exhibition Organizing Market Size by Service Offerings & CAGR (2026-2033)

• Market Overview
• Booth Design & Fabrication
• Marketing & Promotion
• On-site Operations & Staffing
• Post-Event Analytics & Follow-Up
• Registration & Lead-Retrieval Solutions
• Sponsorship Sales & Management
• Venue & Logistics Management

Global Exhibition Organizing Market Size by Exhibition Type & CAGR (2026-2033)

• Market Overview
• Art Exhibitions
• Career & Education Fairs
• Conferences & Seminars
• Consumer & Trade Shows

Global Exhibition Organizing Market Size by Size & CAGR (2026-2033)

• Market Overview
• 20001-100000 Square meter
• 5000-20000 Square meter
• More Than 100000 Square meter

Global Exhibition Organizing Market Size by Frequency & Scheduling & CAGR (2026-2033)

• Market Overview
• Annual / Biennial Flagships
• One-Off / Ad-hoc Events
• Quarterly / Monthly Showcases

Global Exhibition Organizing Market Size by Exhibition Scale & CAGR (2026-2033)

• Market Overview
• International/Global
• Local
• National

Global Exhibition Organizing Market Size by Target Audience & CAGR (2026-2033)

• Market Overview
• Business-to-Business
• Business-to-Consumer

Global Exhibition Organizing Market Size by Industry & CAGR (2026-2033)

• Market Overview
• Aerospace & Defense
• Agriculture & Food
• Automotive
• Electronics
• Energy & Resources
• Fashion & Apparel
• Healthcare & Pharmaceuticals
• Retail & E-commerce
• Travel & Tourism

Global Exhibition Organizing Market Size & CAGR (2026-2033)

• North America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • US
  • Canada
• Europe (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Informa PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RX (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Frankfurt (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comexposium (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Munchen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCH Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NurnbergMesse (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiera Milano (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koelnmesse GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai International Exhibition Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai World Trade Centre (DWTC) (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hong Kong Trade Development Council (HKTDC) (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easyfairs (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dmg events (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations