优格和益生菌饮料市场规模、份额和成长分析（按产品类型、口味、包装类型、配料类型、分销管道和地区划分）—产业预测，2026-2033年

全球优格和益生菌饮料市场预计到 2024 年将达到 955 亿美元，到 2025 年将达到 1049.5 亿美元，到 2033 年将达到 2233.5 亿美元，预测期（2026-2033 年）的复合年增长率为 9.9%。

市场分析显示，人们对肠道健康的日益关注以及对营养机能性食品的偏好，正显着推动优格和益生菌饮品的需求成长。调查结果表明，相当一部分消费者将优格作为改善肠道健康和整体健康的首选，这进一步推动了健康饮食习惯的普及。新冠感染疾病加速了增强免疫力饮食的趋势，促使人们更加青睐益生菌产品。优格酵母菌饮料的便利性和营养价值契合现代消费者忙碌的生活方式，使其成为理想的早餐或零食选择。此外，不断上涨的医疗保健成本和对预防保健日益重视，也推动了益生菌产业的创新和发展，在全球范围内创造了不断扩大的市场机会。

推动全球优格和益生菌饮料市场的因素

全球优格和益生菌饮品市场正经历显着成长，这主要得益于这些产品带来的健康益处。消费者越来越倾向于选择优格和益生菌饮品，因为它们有助于改善消化器官系统健康、增强免疫力并辅助体重管理。随着人们对这些益处的认识不断提高，越来越多的人将这些营养食品纳入日常饮食，以改善自身健康。这种日益增强的健康意识正在推动产品创新和多元化，进一步促进市场发展，消费者也因此更加关注能够积极促进健康的健康机能性食品。

限制全球优格和益生菌饮料市场的因素

某些优格和益生菌饮料的高糖含量对注重健康的消费者构成了重大挑战。随着越来越多人意识到摄取过多的糖分对健康的负面影响，他们越来越倾向于避免食用不符合自身饮食习惯的产品。这种趋势可能会降低这些产品的吸引力，最终限制其市场成长潜力。製造商需要透过重新调整产品配方、降低糖分含量并推广更健康的替代品来应对这项挑战，以满足日益注重健康的消费者的期望。

全球优格和益生菌饮料市场趋势

全球优格和益生菌饮品市场呈现强劲成长趋势，这主要得益于消费者对益生菌健康益处的认知不断提高。随着越来越多的消费者重视肠道健康和整体健康，对优格和益生菌饮料的需求显着增长。这些产品因其改善消化、增强免疫力、提供多种健康益处而备受青睐。此外，创新的口味、植物来源选择和便捷的包装进一步吸引了注重健康的消费者，并扩大了其市场覆盖范围。这一增长与机能性食品的整体趋势不谋而合，使优格和益生菌饮料成为许多健康饮食的重要组成部分。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球优格和益生菌饮料市场按产品类型分類的复合年增长率（2026-2033 年）

• 优格
• 益生菌饮料
• 希腊优格
• 技能
• 可饮用优格

全球优格和益生菌饮料市场按口味划分，复合年增长率（2026-2033 年）

• 水果
• 香草
• 巧克力
• 飞机
• 混合口味

全球优格和益生菌饮料市场按包装类型分類的复合年增长率（2026-2033 年）

• 瓶子
• 杯子
• 小袋
• 利乐包装
• 散装包装

全球优格和益生菌饮料市场按成分类型分類的复合年增长率（2026-2033 年）

• 乳製品衍生的
• 植物来源
• 水衍生的

全球优格和益生菌饮料市场按分销管道划分，复合年增长率（2026-2033 年）

• 离线频道
  • 超级市场
  • 健康食品店
  • 便利商店
  • 专卖店
  • 其他的
• 线上管道

全球优格与益生菌饮料市场规模（按地区划分）、复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Danone SA（France）
• Nestle SA（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Fonterra Co-operative Group（New Zealand）
• PepsiCo, Inc.（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Lifeway Foods, Inc.（USA）
• Chr. Hansen Holding A/S（Denmark）
• BioGaia AB（Sweden）
• General Mills, Inc.（USA）
• Chobani, LLC（USA）
• FAGE International SA（Luxembourg）
• Ehrmann AG（Germany）
• Muller（UK）
• Amul（India）
• Bright Dairy & Food Co., Ltd.（China）
• Mengniu Dairy Company Limited（China）
• Meiji Holdings Co., Ltd.（Japan）
• Ultima Foods Inc.（Canada）

结论与建议

Global Yogurt and Probiotic Drink Market size was valued at USD 95.5 Billion in 2024 and is poised to grow from USD 104.95 Billion in 2025 to USD 223.35 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

Market insights reveal a significant surge in demand for yogurt and probiotic beverages, driven by heightened consumer awareness around gut health and the shift towards nutrient-dense functional foods. Research shows that a substantial percentage of consumers prioritize yogurt for gut health and overall wellness, indicating a growing trend towards health-conscious eating. The COVID-19 pandemic further intensified this demand as individuals sought dietary interventions to enhance their immune systems, leading to a preference for probiotic products. The convenience and nutritional benefits of yogurt drinks also cater to the modern consumer's busy lifestyle, making them an ideal breakfast or snack option. Additionally, rising healthcare costs and increased emphasis on preventive health have spurred innovation and growth in the probiotic segment, expanding market opportunities globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yogurt and Probiotic Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yogurt and Probiotic Drink Market Segments Analysis

Global Yogurt and Probiotic Drink Market is segmented by Product Type, Flavor, Packaging Type, Source Type, Distribution Channel and region. Based on Product Type, the market is segmented into Yogurt, Probiotic Drinks, Greek Yogurt, Skyr and Drinkable Yogurt. Based on Flavor, the market is segmented into Fruit, Vanilla, Chocolate, Plain and Mixed Flavors. Based on Packaging Type, the market is segmented into Bottles, Cups, Pouches, Tetra Packs and Bulk Packaging. Based on Source Type, the market is segmented into Dairy-based, Plant-based and Water-based. Based on Distribution Channel, the market is segmented into Offline Channel and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yogurt and Probiotic Drink Market

The global yogurt and probiotic drink market is experiencing significant growth, largely fueled by the health benefits associated with these products. Consumers are increasingly drawn to yogurt and probiotic drinks for their potential to enhance digestive health, boost immunity, and assist in weight management. As awareness of these advantages spreads, more individuals are incorporating these nutritious options into their diets, seeking to improve their overall well-being. This growing health consciousness is encouraging innovation and variety in product offerings, further propelling the market forward as consumers look for functional foods that contribute positively to their health.

Restraints in the Global Yogurt and Probiotic Drink Market

The presence of high sugar levels in certain yogurt and probiotic drinks poses a significant challenge in appealing to health-conscious consumers. As more individuals become aware of the negative health implications associated with excessive sugar intake, they are likely to shy away from products that do not align with their dietary preferences. This trend may result in these products being perceived as less desirable, ultimately restricting their potential market growth. Manufacturers must navigate this obstacle by reformulating their offerings to reduce sugar content or by promoting healthier alternatives, ensuring they meet the expectations of a more health-aware consumer base.

Market Trends of the Global Yogurt and Probiotic Drink Market

The global yogurt and probiotic drink market is experiencing a robust upward trend, driven by an escalating consumer awareness regarding the health benefits of probiotics. As individuals increasingly prioritize gut health and overall wellness, the demand for yogurt and probiotic beverages has surged significantly. These products are celebrated for their capacity to enhance digestion, strengthen immunity, and offer various health advantages. Additionally, innovations in flavor profiles, plant-based options, and convenient packaging further attract health-conscious consumers, expanding market reach. This surge aligns with a broader movement toward functional foods, positioning yogurt and probiotic drinks as essential components of many health-focused diets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Yogurt and Probiotic Drink Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Yogurt
• Probiotic Drinks
• Greek Yogurt
• Skyr
• Drinkable Yogurt

Global Yogurt and Probiotic Drink Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Fruit
• Vanilla
• Chocolate
• Plain
• Mixed Flavors

Global Yogurt and Probiotic Drink Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cups
• Pouches
• Tetra Packs
• Bulk Packaging

Global Yogurt and Probiotic Drink Market Size by Source Type & CAGR (2026-2033)

• Market Overview
• Dairy-based
• Plant-based
• Water-based

Global Yogurt and Probiotic Drink Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline Channel
  • Supermarkets
  • Health Food Stores
  • Convenience Stores
  • Specialty Stores
  • Others
• Online Channel

Global Yogurt and Probiotic Drink Market Size & CAGR (2026-2033)

• North America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chr. Hansen Holding A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FAGE International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ehrmann AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bright Dairy & Food Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultima Foods Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations