数位流程自动化市场规模、份额和成长分析（按组件、业务功能、行业垂直领域和地区划分）－2026-2033年产业预测

预计到 2024 年，全球数位流程自动化市场规模将达到 151.5 亿美元，到 2025 年将达到 170.3 亿美元，到 2033 年将达到 433.9 亿美元，预测期（2026-2033 年）的复合年增长率为 12.4%。

数位化流程自动化领域正经历深刻的变革，重塑企业对自动化的认知。其中一个关键趋势是超自动化，它整合了机器人流程自动化 (RPA)、机器学习和人工智慧 (AI) 等技术，建构了一个全面的自动化生态系统。这使得企业不再局限于孤立的自动化工作，而是转向能够提升生产力和决策能力的综合策略。此外，云端自动化系统的兴起也凸显了人们对其优势（例如成本效益、扩充性和柔软性）的日益重视，这些优势使得远距办公和随时随地高效管理流程成为可能。这项变革的核心在于客户体验的优先地位，企业正利用自动化来简化沟通、提供个人化服务并增强客户参与，这再次印证了市场正朝着以客户为中心的自动化解决方案转变。

全球数位化流程自动化市场驱动因素

全球数位化流程自动化市场的主要驱动力是各行各业组织对营运效率日益增长的需求。为了在日益数位化的环境中保持竞争力，企业意识到需要简化工作流程、减少人工操作并提高整体生产力。人工智慧、机器学习和机器人流程自动化 (RPA) 等先进技术的应用正在变革传统的业务流程，使企业能够自动化重复性任务并优化资源配置。这种变革不仅降低了营运成本，还提高了准确性和员工满意度，从而推动了对创新数位化流程自动化解决方案的需求。

限制全球数位化流程自动化市场的因素

全球数位化流程自动化市场的主要限制因素之一是与现有旧有系统整合方面的挑战。许多组织依赖过时的软体和基础设施，这会阻碍先进数位化流程自动化解决方案的顺利采用。这种不相容性可能迫使企业更新或取代旧有系统才能充分利用自动化功能，从而导致营运成本和复杂性增加。此外，员工和经营团队对变革的抵触情绪也会减缓采用速度，限制数位化流程自动化的潜在效益，并抑制市场成长。

全球数位化流程自动化市场趋势

全球数位化流程自动化市场正经历着由人工智慧驱动的自动化技术进步所驱动的显着趋势。机器学习和自然语言处理的创新正在提升决策能力，同时简化包括金融和医疗保健在内的各行各业的复杂流程。这种向更智慧、更有效率的自动化演进不仅优化了营运效率，还有助于企业适应快速变化的商业环境。随着企业日益重视数位转型，人工智慧技术的整合正在推动智慧流程的开发，这些流程可以根据特定行业的需求进行定制，最终重塑数位化流程自动化的格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境

全球数位化流程自动化市场规模（按组件和复合年增长率划分）（2026-2033 年）

• 解决方案
• 服务

全球数位化流程自动化市场规模（依业务功能划分）及复合年增长率（2026-2033 年）

• 销售流程自动化
• 供应链自动化
• 理赔自动化
• 行销自动化

全球数位化流程自动化市场规模（按部署类型和复合年增长率划分）（2026-2033 年）

• 本地部署
• 基于云端的

全球数位化流程自动化市场规模（依企业规模及复合年增长率划分）（2026-2033 年）

• 中小企业
• 大公司

全球数位化流程自动化市场规模（依垂直产业划分）及复合年增长率（2026-2033 年）

• 银行、金融服务和保险 (BFSI)
• 资讯科技和电信
• 卫生保健
• 零售
• 製造业
• 消费品
• 能源与公共产业
• 媒体与娱乐
• 其他的

全球数位化流程自动化市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• IBM Corporation（USA）
• Pegasystems Inc.（USA）
• Appian Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Automation Anywhere, Inc.（USA）
• UiPath Inc.（USA）
• SAP SE（Germany）
• WorkFusion, Inc.（USA）
• NICE Systems Ltd.（Israel）
• Kofax Inc.（USA）
• Bizagi Group Limited（UK）
• Software AG（Germany）
• OpenText Corporation（Canada）
• Newgen Software Technologies Ltd.（India）
• TIBCO Software Inc.（USA）

结论与建议

Global Digital Process Automation Market size was valued at USD 15.15 Billion in 2024 and is poised to grow from USD 17.03 Billion in 2025 to USD 43.39 Billion by 2033, growing at a CAGR of 12.4% during the forecast period (2026-2033).

The landscape of digital process automation is undergoing significant transformation, reshaping organizational perspectives on automation. A key trend is hyper-automation, which integrates technologies such as robotic process automation, machine learning, and artificial intelligence to develop holistic automation ecosystems, shifting focus from isolated initiatives to comprehensive strategies that enhance productivity and decision-making. Additionally, the rise of cloud-based automation systems highlights the growing recognition of their advantages, including cost-effectiveness, scalability, and flexibility, enabling remote work and efficient process management from any location. Central to this evolution is the prioritization of customer experience, with businesses leveraging automation to streamline communication, offer personalized services, and enhance client engagement, reaffirming a market shift toward customer-centric automation solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Process Automation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Process Automation Market Segments Analysis

Global Digital Process Automation Market is segmented by Component, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Business Function, the market is segmented into Sales Process Automation, Supply Chain Automation, Claims Automation and Marketing Automation. Based on Deployment Type, the market is segmented into On-Premises and Cloud-Based. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Healthcare, Retail, Manufacturing, Consumer Goods, Energy and Utilities, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Process Automation Market

A key market driver for the Global Digital Process Automation Market is the increasing need for operational efficiency among organizations across various sectors. Businesses are recognizing the necessity to streamline workflows, reduce manual tasks, and enhance overall productivity to remain competitive in an increasingly digital landscape. The adoption of advanced technologies, such as artificial intelligence, machine learning, and robotic process automation, is transforming traditional business processes, enabling companies to automate repetitive tasks and optimize resource allocation. This shift not only reduces operational costs but also improves accuracy and employee satisfaction, driving the demand for innovative digital process automation solutions.

Restraints in the Global Digital Process Automation Market

One significant market restraint for the Global Digital Process Automation Market is the challenge related to integration with existing legacy systems. Many organizations rely on outdated software and infrastructure, which can hinder the seamless implementation of advanced digital process automation solutions. This lack of compatibility may lead to increased costs and complexity in operations, as businesses may need to update or replace their legacy systems to fully utilize automation capabilities. Additionally, the resistance to change among employees and management can further slow down adoption, limiting the potential benefits of digital process automation and restraining market growth.

Market Trends of the Global Digital Process Automation Market

The Global Digital Process Automation market is witnessing a significant trend driven by advancements in AI-powered automation. Innovations in machine learning and natural language processing are enhancing decision-making capabilities while streamlining complex processes across diverse industries, including finance and healthcare. This evolution towards smarter, more efficient automation not only optimizes operational efficiency but also supports organizations in adapting to rapidly changing business environments. As companies increasingly prioritize digital transformation, the integration of AI technologies facilitates the development of intelligent processes that can be tailored to meet specific industry needs, ultimately reshaping the landscape of digital process automation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Digital Process Automation Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
• Services

Global Digital Process Automation Market Size by Business Function & CAGR (2026-2033)

• Market Overview
• Sales Process Automation
• Supply Chain Automation
• Claims Automation
• Marketing Automation

Global Digital Process Automation Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Process Automation Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Global Digital Process Automation Market Size by Industry Vertical & CAGR (2026-2033)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecom
• Healthcare
• Retail
• Manufacturing
• Consumer Goods
• Energy and Utilities
• Media and Entertainment
• Others

Global Digital Process Automation Market Size & CAGR (2026-2033)

• North America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appian Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automation Anywhere, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkFusion, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Systems Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizagi Group Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Software AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newgen Software Technologies Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations