膳食补充剂市场规模、份额和成长分析（按产品、消费群组、剂型、销售管道、应用和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球膳食补充剂市场规模将达到 5,053.8 亿美元，到 2025 年将达到 5,372.2 亿美元，到 2033 年将达到 8,758.3 亿美元，预测期（2026-2033 年）的复合年增长率为 6.3%。

全球膳食补充剂市场正经历强劲成长，这主要得益于消费者对增强免疫力和整体健康产品日益增长的需求。这种需求激增与人们对糖尿病、肥胖症和心血管疾病等常见健康问题的日益关注密切相关，促使人们更加重视自身健康。开发中国家政府为应对营养不良和改善公共卫生所采取的措施也进一步推动了市场扩张。电子商务平台和各种零售通路的可得性，使得更多消费者能够轻鬆取得膳食补充剂。此外，植物性食品和超级食品的流行趋势，以及软糖和即溶片等创新剂型的出现，也促使企业开发兼顾功效和良好服用体验的产品。

全球营养保健品市场驱动因素

全球膳食补充剂市场持续显着扩张，主要驱动力在于消费者对预防性医疗保健重要性的认识不断提高，以及对包括各种食品添加剂在内的健康促进产品的需求日益增长。老牌企业和新参与企业不断创新，进一步推动了这一成长趋势。例如，为了满足消费者对植物来源体重管理产品日益增长的需求，各公司正积极推出新的纯素膳食补充剂系列。这些倡议凸显了该行业为适应不断变化的消费者偏好和饮食习惯所做的努力，也反映了其对健康和福祉的更广泛关注。

全球膳食补充剂市场面临的限制因素

全球膳食补充剂市场的扩张面临许多挑战，包括传统补充剂价格上涨以及免疫接种前补充剂的高成本。此外，有机补充剂的供不应求，加上消费者对有机产品日益增长的偏好，也可能阻碍市场成长。为了克服这些障碍，製造商正致力于技术创新，旨在降低生产成本，并提高消费者的购买力。这些策略性措施旨在解决现有障碍，增加膳食补充剂的供应，从而满足消费者需求，并促进更广泛的市场渗透和扩张。

全球营养补充品市场趋势

全球膳食补充剂市场正经历着向个人化营养的显着转变，消费者越来越倾向于根据自身健康目标和基因特征量身定制的补充剂方案。这一趋势推动了DNA检测服务和定製配方（满足个人需求）的蓬勃发展。同时，消费者对天然和有机产品的兴趣日益浓厚，他们更青睐注重永续性和道德采购的「洁净标示」产品。此外，植物来源和纯素补充剂的快速普及也凸显了人们饮食习惯的改变。线上零售平台不断提升市场准入性，进一步激发了消费者对健康和保健日益增长的兴趣。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

全球膳食补充品市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 运动营养
  • 运动补剂
  • 蛋白质补充剂
  • 鸡蛋蛋白
  • 大豆蛋白
  • 豌豆蛋白
  • 扁豆蛋白
  • 大麻蛋白
  • 酪蛋白
  • 藜麦蛋白
  • 乳清蛋白
  • 乳清蛋白隔离群
  • 乳清蛋白浓缩物
  • 维他命
  • 矿物
  • 钙
  • 钾
  • 镁
  • 铁
  • 锌
  • 胺基酸
  • BCAA
  • 精胺酸
  • 天门冬胺酸
  • 麸酰胺酸
  • β-丙氨酸
  • 肌酸
  • 左旋肉碱
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 麦芽糊精
  • 葡萄糖
  • 蜡质玉米玉米粉
  • 卡博林
  • 排毒补充品
  • 电解质
  • 其他的
  • 运动饮料
  • 等渗
  • 低渗透压
  • 高渗透压
  • 运动食品
  • 蛋白质棒
  • 能量棒
  • 蛋白质凝胶
  • 代餐产品
  • 减重产品
• 燃脂剂
  • 绿茶
  • 膳食纤维
  • 蛋白质
  • 绿咖啡
  • 其他的
• 营养补充品
  • 维他命
  • 综合维他命
  • 维生素A
  • 维生素B
  • 维生素C
  • 维生素D
  • 维生素E
  • 矿物
  • 酵素
  • 胺基酸
  • 共轭亚麻油酸
  • 其他的
• 功能性食品和饮料
  • 益生菌
  • Omega-3
  • 其他的

全球膳食补充品市场规模（依消费群组划分）及复合年增长率（2026-2033 年）

• 婴幼儿
• 儿童
• 成人
  • 年龄范围：21-30岁
  • 年龄层：31-40岁
  • 年龄层：41-50岁
  • 年龄层：51-65岁
• 孕妇
• 老年人

全球膳食补充品市场规模（按配方和复合年增长率划分）（2026-2033 年）

• 药片
• 胶囊
• 粉末
• 软胶囊
• 液体
• 其他的

全球膳食补充品市场规模（按销售管道和复合年增长率划分）（2026-2033 年）

• 实体店面
  • 直销
  • 药局/药局
  • 健康食品店
  • 大卖场
  • 超级市场
• 电子商务

全球膳食补充品市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 体育运动
• 一般健康状况
• 骨骼和关节健康
• 大脑健康
• 消化器官系统健康
• 免疫健康
• 心血管健康
• 皮肤、头髮和指甲
• 性健康
• 女性健康
• 抗衰老
• 体重管理
• 其他的

全球膳食补充品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Nestle SA（Switzerland）
• Danone SA（France）
• BASF SE（Germany）
• Herbalife Nutrition Ltd.（United States）
• Ingredion Incorporated（United States）
• Archer Daniels Midland Company（United States）
• Yakult Honsha Co., Ltd.（Japan）
• Otsuka Holdings Co., Ltd.（Japan）
• Koninklijke DSM NV（Netherlands）
• International Flavors & Fragrances Inc.（United States）
• Tate & Lyle PLC（United Kingdom）
• Medifast, Inc.（United States）
• BellRing Brands, Inc.（United States）
• Glanbia plc（Ireland）
• Meiji Holdings Co., Ltd.（Japan）
• USANA Health Sciences, Inc.（United States）
• Jamieson Wellness Inc.（Canada）
• Perrigo Company plc（Ireland）
• Nature's Sunshine Products, Inc.（United States）
• Aker BioMarine ASA（Norway）

结论与建议

Global Nutritional Supplements Market size was valued at USD 505.38 Billion in 2024 and is poised to grow from USD 537.22 Billion in 2025 to USD 875.83 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global nutritional supplements market has experienced robust growth driven by heightened consumer interest in immunity-boosting and overall health products. This surge in demand is linked to a rising awareness of prevalent health issues such as diabetes, obesity, and cardiovascular diseases, prompting individuals to prioritize their well-being. Initiatives by governments in developing countries to combat malnutrition and improve public health have further fueled market expansion. Enhanced accessibility through e-commerce platforms and diverse retail channels has made dietary supplements readily available to consumers of varying demographics. Additionally, trends favoring plant-based foods and superfoods, along with innovative delivery formats like gummies and dissolvable tablets, have compelled companies to innovate, emphasizing both effectiveness and pleasurable consumption experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutritional Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutritional Supplements Market Segments Analysis

Global Nutritional Supplements Market is segmented by Product, Consumer Group, Formulation, Sales Channel, Application and region. Based on Product, the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements and Functional Foods and Beverages. Based on Consumer Group, the market is segmented into Infants, Children, Adults, Pregnant and Geriatric. Based on Formulation, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Sales Channel, the market is segmented into Brick & Mortar and E-commerce. Based on Application, the market is segmented into Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women's Health, Anti-aging, Weight Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is experiencing significant expansion, primarily fueled by an increasing consumer awareness of the importance of preventive healthcare and a growing demand for health-promoting products, including various food additives. This upward trend is further propelled by constant innovation from both established and new market entrants. For instance, companies are actively launching new lines of vegan nutraceuticals to cater to the surging interest in plant-based options that aid in weight management. Such developments underscore the industry's dedication to adapting to changing consumer preferences and dietary lifestyles, reflecting a broader commitment to health and wellness.

Restraints in the Global Nutritional Supplements Market

The expansion of the global nutritional supplements market faces several challenges, including rising prices for conventional supplements and the elevated costs associated with pre-immunized options. Additionally, the scarcity of organic supplements, coupled with a growing consumer preference for organic products, can impede market growth. In response to these obstacles, manufacturers are focusing on technological innovations aimed at lowering production expenses, thereby enhancing affordability for consumers. These strategic initiatives seek to address existing barriers and improve the accessibility of dietary supplements, allowing for a broader reach and greater market penetration while aligning with consumer demand.

Market Trends of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is witnessing a notable shift towards personalized nutrition, as consumers increasingly demand tailored supplement solutions that align with their specific health objectives and genetic profiles. This trend has facilitated the rise of DNA-based testing services and bespoke formulations designed to meet individual needs. Concurrently, there is a heightened emphasis on natural and organic products, with consumers leaning towards clean-label options that emphasize sustainability and ethical sourcing. Additionally, the surge in popularity of plant-based and vegan supplements underscores changing dietary preferences. Online retail platforms continue to enhance market accessibility, reinforcing the growing consumer focus on health and wellness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Nutritional Supplements Market Size by Product & CAGR (2026-2033)

• Market Overview
• Sports Nutrition
  • Sports Supplements
  • Protein Supplements
  • Egg Protein
  • Soy Protein
  • Pea Protein
  • Lentil Protein
  • Hemp Protein
  • Casein
  • Quinoa Protein
  • Whey Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Vitamins
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Amino Acids
  • BCAA
  • Arginine
  • Aspartate
  • Glutamine
  • Beta Alanine
  • Creatine
  • L-carnitine
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Maltodextrin
  • Dextrose
  • Waxy Maize
  • Karbolyn
  • Detox Supplements
  • Electrolytes
  • Others
  • Sports Drinks
  • Isotonic
  • Hypotonic
  • Hypertonic
  • Sports Foods
  • Protein Bars
  • Energy Bars
  • Protein Gel
  • Meal Replacement Products
  • Weight Loss Product
• Fat Burners
  • Green Tea
  • Fiber
  • Protein
  • Green Coffee
  • Others
• Dietary Supplements
  • Vitamins
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Minerals
  • Enzymes
  • Amino Acids
  • Conjugated Linoleic Acids
  • Others
• Functional Foods and Beverages
  • Probiotics
  • Omega -3
  • Others

Global Nutritional Supplements Market Size by Consumer Group & CAGR (2026-2033)

• Market Overview
• Infants
• Children
• Adults
  • Age group 21 To 30
  • Age group 31 To 40
  • Age group 41 to 50
  • Age group 51 to 65
• Pregnant
• Geriatric

Global Nutritional Supplements Market Size by Formulation & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Nutritional Supplements Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Nutritional Supplements Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sports & Athletics
• General Health
• Bone & Joint Health
• Brain Health
• Gastrointestinal Health
• Immune Health
• Cardiovascular Health
• Skin/Hair/Nails
• Sexual Health
• Women's Health
• Anti-aging
• Weight Management
• Others

Global Nutritional Supplements Market Size & CAGR (2026-2033)

• North America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • US
  • Canada
• Europe (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Consumer Group, Formulation, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Consumer Group, Formulation, Sales Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BellRing Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations