米酒市场规模、份额和成长分析（按类型、发酵製程、生产规模、酒精浓度和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球米酒市场规模将达到 60.1 亿美元，到 2025 年将达到 63.4 亿美元，到 2033 年将达到 97.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.5%。

全球米酒市场需求正经历快速成长，主要驱动力是消费者日益增强的健康意识，促使他们偏好低酒精饮品。米酒相对较低的酒精浓度满足了年轻一代日益增长的健康意识。除了健康益处外，米酒也逐渐成为现代烹饪中不可或缺的原料，能够以多种方式提升菜餚风味，例如用于腌製和调味。这一趋势也受到西方市场对正宗亚洲风味日益增长的喜爱的推动，尤其是在亚洲饮食文化日益盛行的西方市场。此外，米酒产业在永续性和环保实践方面的努力，例如有机种植和环保包装，也吸引了环保意识的消费者，进一步巩固了米酒的市场地位。

全球米酒市场成长要素

全球米酒市场正经历显着成长，尤其是在欧洲和美国。这主要得益于人们对米酒健康益处的日益关注。消费者青睐米酒的低酒精浓度和抗氧化特性，使其成为饮品市场中颇具吸引力的选择。此外，米酒，尤其是清酒，被宣传为比传统蒸馏酒更健康的替代品，进一步推动了这一趋势。随着越来越多的消费者寻求低卡路里和无麸质食品，千禧世代尤其容易受到这些产品的吸引，并越来越多地选择米酒作为他们的首选酒精饮料。这不仅提升了市场扩张潜力，也增强了米酒对更广泛消费族群的吸引力。

全球米酒市场面临的限制因素

由于清酒和其他高檔米酒的生产过程复杂，需要特殊的资源，全球米酒市场面临严峻的挑战。这些因素导致生产成本较高，从而限制了其价格竞争力，尤其是在消费者优先考虑价格的市场。此外，陈酿和发酵设施所需的投资也增加了整体成本。因此，清酒可能难以与价格较亲民的酒精饮料竞争，尤其是在价格敏感的地区。这种情况可能会限制清酒产品的潜在成长和市场份额。

全球米酒市场趋势

优质化是全球米酒市场的一大趋势，尤其体现在对高品质陈年米酒（如清酒）的需求。这项转变源自于消费者对精緻手工饮品的偏好，也反映了人们对高端食品和饮品的广泛兴趣。已开发市场的消费者追求独特而地道的体验，因此对采用创新酿造工艺酿造的米酒越来越感兴趣。这种优质化趋势在北美、欧洲和日本等地区尤其明显，这些地区拥有挑剔味蕾的消费者越来越欣赏高端米酒的品质和复杂性。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球米酒市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 日本清酒
• 味醂
• 甘酒
• 日本烧酒

全球米酒市场规模（依发酵製程划分）及复合年增长率（2026-2033 年）

• 利用曲霉菌进行发酵
• 无需曲霉的发酵

全球米酒市场规模：依产量规模及复合年增长率（2026-2033 年）划分

• 工业规模生产
• 手工艺规模生产
• 家庭酿造

全球米酒市场规模（酒精浓度计）及复合年增长率（2026-2033 年）

• 低酒精度（低于15% ABV）
• 中酒精度（15-20% ABV）
• 高酒精度（超过20% ABV）

全球米酒市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Suntory Holdings Ltd.（Japan）
• Asahi Group Holdings Ltd.（Japan）
• Takara Shuzo Co., Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Sho Chiku Bai Co., Ltd.（Japan）
• Ozeki Corporation（Japan）
• Gekkeikan Sake Company, Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Niigata Sake Brewing Co., Ltd.（Japan）
• Kooksoondang（South Korea）
• COFCO Corporation（China）
• Taiwan Tobacco & Liquor Corporation（Taiwan）
• Shiwan Wine Group（China）
• Gu Yue Long Shan（China）
• Kuai Ji Shan（China）
• Pagoda Brand（China）
• Makku（USA/South Korea）
• Sake One Corporation（USA）
• Tippsy（USA）
• John Distilleries Private Limited（India）

结论与建议

Global Rice Wine Market size was valued at USD 6.01 Billion in 2024 and is poised to grow from USD 6.34 Billion in 2025 to USD 9.74 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global rice wine market is witnessing a surge in demand, largely fueled by a growing preference for low-alcohol beverages amid health-conscious consumer behavior. Rice wine's relatively lower alcohol content aligns well with the desires of increasingly wellness-oriented younger generations. In addition to its health benefits, rice wine is becoming a staple ingredient in contemporary cuisine, enhancing dishes through versatile applications such as marinades and sauces. This trend is further amplified by the rising appreciation for authentic Asian flavors, particularly in Western markets where Asian culinary practices are gaining traction. Furthermore, the industry's commitment to sustainability and eco-friendly practices, including organic cultivation and responsible packaging, appeals to environmentally conscious consumers, boosting rice wine's market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Wine Market Segments Analysis

Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Wine Market

The Global Rice Wine market is experiencing significant growth, particularly in Western regions, as awareness of the health benefits associated with rice wine rises. Consumers are drawn to its lower alcohol content and antioxidant properties, making it an appealing choice in the beverage landscape. This trend is further fueled by the marketing of rice wine, especially sake, as a healthier alternative to traditional spirits. As individuals increasingly seek low-calorie and gluten-free options, millennials are particularly influenced by these offerings, favoring rice wine as a preferred drink, which enhances the market's expansion potential and attractiveness to a broader audience.

Restraints in the Global Rice Wine Market

The Global Rice Wine market faces significant challenges due to the meticulous production processes and specific resources required for creating sake and other premium rice wines. These factors contribute to higher production costs, which can hinder price competitiveness, especially in markets where consumers prioritize affordability. Additionally, the necessary investments in aging and fermentation facilities further add to overall expenses. As a result, rice wine may find it difficult to compete with more affordable alcoholic beverages, particularly in regions where price sensitivity is prevalent among buyers. This dynamic can limit the potential growth and market share of rice wine products.

Market Trends of the Global Rice Wine Market

The Global Rice Wine market is experiencing a significant trend towards premiumization, particularly in the demand for high-quality and aged rice wines like sake. This shift is fueled by consumer preferences that favor sophisticated and artisanal beverages, reflecting a broader interest in premium food and drink offerings. As consumers in developed markets seek out unique and authentic experiences, there is a growing inclination towards rice wines crafted through innovative brewing techniques. This premiumization trend is most pronounced in regions such as North America, Europe, and Japan, where discerning palates are driving an increased appreciation for the quality and complexity of upscale rice wines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Wine Market Size by Type & CAGR (2026-2033)

• Market Overview
• Sake
• Mirin
• Amazake
• Shochu

Global Rice Wine Market Size by Fermentation Process & CAGR (2026-2033)

• Market Overview
• Koji-based Fermentation
• Non-Koji-based Fermentation

Global Rice Wine Market Size by Production Scale & CAGR (2026-2033)

• Market Overview
• Industrial-scale Production
• Craft-scale Production
• Home-brewing

Global Rice Wine Market Size by Alcohol Content & CAGR (2026-2033)

• Market Overview
• Low-alcohol (less than 15% ABV)
• Medium-alcohol (15-20% ABV)
• High-alcohol (over 20% ABV)

Global Rice Wine Market Size & CAGR (2026-2033)

• North America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • US
  • Canada
• Europe (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fermentation Process, Production Scale, Alcohol Content)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fermentation Process, Production Scale, Alcohol Content)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sho Chiku Bai Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niigata Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooksoondang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COFCO Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taiwan Tobacco & Liquor Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiwan Wine Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gu Yue Long Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuai Ji Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pagoda Brand (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makku (USA/South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sake One Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tippsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Distilleries Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations