按摩设备市场规模、份额和成长分析（按产品类型、类型、通路、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球按摩设备市场规模将达到 87.4 亿美元，到 2025 年将达到 94.3 亿美元，到 2033 年将达到 173.3 亿美元，预测期（2026-2033 年）的复合年增长率为 7.9%。

全球按摩设备市场正稳步增长，这主要得益于压力水平上升、久坐生活方式的盛行以及人们对整体健康的日益关注。关键成长要素包括家用设备需求的不断增长、技术进步带来的创新和客製化解决方案，以及健康旅游的蓬勃发展。北美和亚太地区是推动市场成长的主要力量，这主要得益于可支配收入的增加和消费者健康意识的提高。市场竞争激烈，既有老牌企业，也有新兴企业，它们提供种类繁多的产品，包括手持按摩器、电动按摩椅和可携式设备。随着消费者越来越重视自我护理，预计市场将进一步扩张，这反映了健康意识增强的消费者不断变化的偏好和需求。

全球按摩设备市场驱动因素

全球对健康和福祉的日益关注，推动了人们对放鬆技巧、压力缓解和整体健康的需求。随着人们越来越意识到按摩疗法在实现这些目标方面的有效性，对按摩设备的需求显着增长。包括按摩椅、手持按摩器和各种创新设备在内的多种产品越来越受欢迎。这种对健康解决方案日益增长的意识和追求，促使消费者投资按摩工具，最终推动了全球按摩设备市场的扩张，因为人们越来越重视健康和自我护理。

限制全球按摩设备市场的因素

全球按摩设备市场面临高阶机型高昂的前期成本带来的挑战，这些高阶机型配备了先进的功能和技术。这些经济壁垒可能会阻碍潜在客户的购买意愿，尤其是在低收入地区。购买高品质按摩设备所需的大笔初始投资会限制其供应，并阻碍价格敏感型消费者群体的接受度。由于此经济因素对购买决策有显着影响，因此製造商必须探索提供更价格分布的选择和支付方案，以拓展客户群并提高市场渗透率。

全球按摩设备市场趋势

全球按摩设备市场正经历显着的发展趋势，这主要得益于消费者对健康和自我护理日益增长的兴趣。这种不断增强的健康意识推动了对各种按摩设备的需求增长，包括按摩椅、手持按摩器和按摩垫等，旨在缓解压力和放鬆。为了满足这一需求，製造商正在开发具有多样化按摩技术、可自订设定和先进智慧功能的产品，使消费者能够根据个人偏好和需求量身定制按摩体验。这种将放鬆和物理治疗解决方案融入日常生活的趋势正在推动市场成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 客户和购买标准分析

全球按摩设备市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 按摩椅
• 背部和肩部按摩器
• 足部和腿部按摩器
• 其他的

全球按摩设备市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 电动式的
• 非机动

全球按摩设备市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 大卖场和超级市场
• 专卖店
• 线上销售管道
• 其他的

全球按摩设备市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 商业的
• 住宅

全球按摩设备市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Osim International（Singapore）
• Beurer GmbH（Germany）
• Family Inada Co., Ltd.（Japan）
• Medtronic plc（Ireland）
• Stryker Corporation（United States）
• Panasonic Corporation（Japan）
• Fuji Medical Instruments Mfg. Co., Ltd.（Japan）
• HoMedics, Inc.（United States）
• Human Touch, LLC（United States）
• Casada International GmbH（Germany）
• OGAWA（Malaysia）
• Rotai Health（China）
• HealthmateForever（United States）
• Breo Company（China）
• JSB Healthcare（India）
• Prospera Corporation（United States）
• Zyllion Inc.（United States）
• iRest Health Science and Technology Co., Ltd.（China）
• Infinity Massage Chairs（United States）
• Kahuna Massage Chair（United States）

结论与建议

Global Massage Equipment Market size was valued at USD 8.74 Billion in 2024 and is poised to grow from USD 9.43 Billion in 2025 to USD 17.33 Billion by 2033, growing at a CAGR of 7.9% during the forecast period (2026-2033).

The global massage equipment market is experiencing consistent growth fueled by escalating stress levels, increasingly sedentary lifestyles, and a heightened emphasis on holistic wellness. Key drivers include the rising preference for home-use devices, technological advancements that bring forth innovative and customizable solutions, and the expansion of wellness tourism. North America and Asia-Pacific lead the market, attributed to growing disposable incomes and rising consumer awareness. This competitive landscape features both established brands and emerging companies providing a diverse array of products, such as handheld massagers, electric chairs, and portable devices. With consumers placing greater importance on self-care practices, the market is poised for further expansion, reflecting the evolving preferences and demands of health-conscious individuals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Massage Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Massage Equipment Market Segments Analysis

Global Massage Equipment Market is segmented by Product Type, Type, Distribution Channel, End-user and region. Based on Product Type, the market is segmented into Massage Chairs, Back & Shoulder Massagers, Foot & Leg Massagers and Others. Based on Type, the market is segmented into Electric and Non-Electric. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others. Based on End-user, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Massage Equipment Market

The global emphasis on health and wellness is driving a growing interest in relaxation techniques, stress relief, and overall well-being. As individuals increasingly recognize the benefits of massage therapy for achieving these objectives, there is a noticeable rise in the demand for massage equipment. Various products, including massage chairs, handheld massagers, and an array of innovative devices, are becoming more sought after. This heightened awareness and pursuit of wellness solutions encourage consumers to invest more in massage tools, ultimately contributing to the expansion of the global massage equipment market as people prioritize their health and self-care routines.

Restraints in the Global Massage Equipment Market

The Global Massage Equipment market faces challenges due to the high initial costs associated with premium models that incorporate advanced features and technology. Such financial barriers can discourage potential customers, particularly in regions with lower income demographics. The substantial upfront investment needed to acquire high-quality massage equipment may restrict its accessibility, inhibiting wider adoption among consumers who are sensitive to pricing. This financial consideration can significantly impact purchasing decisions, making it essential for manufacturers to find ways to offer more affordable options or payment solutions to cater to a broader audience and enhance market penetration.

Market Trends of the Global Massage Equipment Market

The global massage equipment market is witnessing a notable trend driven by the rising emphasis on wellness and self-care among consumers. This growing health-consciousness is fueling an increased demand for various massage devices, including massage chairs, handheld massagers, and cushions, all aimed at stress relief and relaxation. In response, manufacturers are innovating with products that incorporate diverse massage techniques, customizable settings, and advanced smart features, ensuring that consumers can tailor their experiences to meet personal preferences and needs. This trend underscores the shift towards integrating relaxation and therapeutic solutions into everyday lifestyles, enhancing market growth potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Massage Equipment Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Massage Chairs
• Back & Shoulder Massagers
• Foot & Leg Massagers
• Others

Global Massage Equipment Market Size by Type & CAGR (2026-2033)

• Market Overview
• Electric
• Non-Electric

Global Massage Equipment Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

Global Massage Equipment Market Size by End-user & CAGR (2026-2033)

• Market Overview
• Commercial
• Residential

Global Massage Equipment Market Size & CAGR (2026-2033)

• North America (Product Type, Type, Distribution Channel, End-user)
  • US
  • Canada
• Europe (Product Type, Type, Distribution Channel, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Distribution Channel, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Distribution Channel, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Distribution Channel, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Osim International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beurer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Family Inada Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stryker Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HoMedics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Human Touch, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casada International GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGAWA (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rotai Health (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthmateForever (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breo Company (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prospera Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zyllion Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iRest Health Science and Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinity Massage Chairs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kahuna Massage Chair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations