宠物穿戴式装置市场规模、份额及成长分析（按技术、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，宠物穿戴装置市场价值将达到 30.9 亿美元，到 2025 年将成长至 35.3 亿美元，到 2033 年将成长至 102.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 14.3%。

宠物穿戴式装置市场正迅速扩张，这主要得益于先进技术的日益融合以及饲主对提升宠物健康和安全日益增长的关注。该市场涵盖了各种创新设备，例如GPS追踪器、活动监测器和智慧项圈，这些设备能够收集宠物活动和健康指标的重要数据。随着人们对宠物健康管理重要性的认识不断提高，这些穿戴式装置提供即时追踪功能，使饲主能够监控宠物的位置并防止它们走失。此外，活动监测等功能还能帮助饲主优化宠物的运动和饮食。随着研发投入的持续增加以及人工智慧技术的进步，宠物穿戴式装置的未来发展前景广阔，有望提供更强大的连结性和个人化洞察，从而进一步加强人与宠物之间的联繫。

宠物穿戴装置市场的成长要素

随着全球宠物饲养率的上升，宠物穿戴式装置市场正经历显着成长。越来越多的人将宠物视为珍贵的家庭成员，因此对能够促进动物健康、安全和整体福祉的先进产品的需求日益增长。这种观念的转变推动了市场发展，刺激了对专为宠物设计的创新技术的需求。消费者积极寻求既能改善宠物生活品质又能让饲主安心的解决方案，这进一步促进了宠物穿戴装置产业的扩张。

压制宠物穿戴装置市场

宠物穿戴式装置市场面临的挑战之一是缺乏对各种犬种和体型的通用相容性，这可能会限制市场的整体吸引力。这种限制迫使企业开发多元化的产品线，以满足不同类型宠物的独特需求。如果没有这种适应性，品牌可能难以获得广泛的基本客群，从而阻碍成长并限制消费者参与度。因此，对于那些希望在竞争激烈的宠物穿戴装置产业中取得成功的企业而言，提供能够满足各种宠物需求的全面解决方案至关重要。

宠物穿戴装置市场趋势

宠物穿戴式装置市场正呈现出一股显着的趋势，即将时尚设计与最尖端科技相结合，以满足饲主对功能性和时尚感的双重追求。消费者在註重实用性的同时，也越来越重视美观，促使製造商不断创新，打造时尚潮流的宠物穿戴产品。这种演变催生了一系列精緻的宠物配件，它们不仅展现了宠物的个性，还具备健康监测和活动追踪等功能。因此，穿戴式装置已不再只是简单的电子产品，而是成为宠物主人必备的时尚单品，既体现了饲主的品味，也展现了宠物的个性，在融合科技与时尚的宠物配件市场中占据了盈利的一席之地。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 价值链分析
• 客户和购买标准分析
• PESTEL 分析
• 总体经济指标
• Start-Ups分析
• 市场吸引力指数
• 供应链分析
• 定价分析

全球宠物穿戴装置市场规模（依技术及复合年增长率划分）（2026-2033 年）

• RFID
• GPS
• 感应器

全球宠物穿戴装置市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 智能色彩
• 智慧型相机
• 智慧安全带和背心
• 其他的

全球宠物穿戴装置市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 识别和追踪
• 行为监测与控制
• 便利、安全和保障
• 医疗诊断和治疗

全球宠物穿戴装置市场规模（按动物类型划分）及复合年增长率（2026-2033 年）

• 狗
• 猫
• 其他动物

全球宠物穿戴装置市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• FitBark
• Whistle Labs（Mars Petcare）
• Tractive
• PetPace
• Garmin Ltd.
• PetKit
• Pawtrack
• PitPatPet Ltd.
• Anser Innovation LLC
• KYON
• Nuzzle
• Loc8tor Pet
• DOTT
• Link My Pet
• WUF（UN-Habitat）
• Pod Trackers Pty Ltd
• Paby
• Avid Identification Systems, Inc.
• Datamars
• Felcana

结论与建议

Pet Wearable Market size was valued at USD 3.09 Billion in 2024 and is poised to grow from USD 3.53 Billion in 2025 to USD 10.29 Billion by 2033, growing at a CAGR of 14.3% during the forecast period (2026-2033).

The pet wearable market is rapidly expanding, fueled by the increasing integration of advanced technology and a rising focus among pet owners on enhancing their pets' health and safety. This market encompasses an array of innovative devices, including GPS trackers, activity monitors, and smart collars that collect vital data on pets' activities and health metrics. As awareness grows about the importance of pet wellness, these wearables provide real-time tracking, allowing owners to monitor their pets' locations and prevent potential losses. Additionally, features like activity monitoring empower pet parents to optimize their pets' exercise and dietary regimens. With ongoing investment in R&D and advancements in AI, the future of pet wearables promises greater connectivity and personalized insights, strengthening the human-pet bond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Pet Wearable market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Pet Wearable Market Segments Analysis

Global Pet Wearable Market is segmented by Technology, by Product, by Application, by Animal Type and by Region. Based on Technology, the market is segmented into RFID, GPS, Sensors. Based on Product, the market is segmented into Smart Collar, Smart Camera, Smart Harness and Vest, Others. Based on Application, the market is segmented into Identification & Tracking, Behavior Monitoring & Control, Facilitation, Safety & Security, Medical Diagnosis & Treatment. Based on Animal Type, the market is segmented into Dogs, Cats, Other Animals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Pet Wearable Market

The pet wearable market is experiencing significant growth due to the rising prevalence of pet ownership globally. As individuals increasingly view their pets as cherished family members, there is a heightened desire for advanced products that promote the health, safety, and overall well-being of these animals. This shift in perspective has led to a growing demand for innovative technologies designed specifically for pets, driving the market forward. Consumers are actively seeking solutions that not only improve their pets' quality of life but also provide peace of mind for pet owners, further contributing to the expansion of the pet wearable industry.

Restraints in the Pet Wearable Market

The pet wearable market faces challenges due to the lack of universal compatibility for various pet breeds and sizes, which can restrict its overall market appeal. This limitation necessitates that companies develop a diverse array of products tailored to accommodate the unique needs of different types of pets. Without such adaptations, brands may struggle to attract a broad customer base, potentially hindering growth and limiting consumer engagement. Consequently, the ability to provide inclusive solutions that cater to a wide range of pets is essential for companies aiming to thrive in the competitive landscape of the pet wearable industry.

Market Trends of the Pet Wearable Market

The pet wearable market is experiencing a significant trend towards integrating fashionable designs with cutting-edge technology, appealing to pet owners who seek both functionality and style. Consumers are increasingly prioritizing aesthetics alongside utility, prompting manufacturers to innovate stylish and trendy wearable options for pets. This evolution has led to an array of chic accessories that showcase personality while offering features such as health monitoring and activity tracking. Consequently, wearables have transitioned from being mere gadgets to essential fashion items that reflect the owner's taste and the pet's individuality, capturing a lucrative segment of the pet accessory market that merges technology with style.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Pet Wearable Market Size by Technology & CAGR (2026-2033)

• RFID
• GPS
• Sensors

Global Pet Wearable Market Size by Product & CAGR (2026-2033)

• Smart Collar
• Smart Camera
• Smart Harness and Vest
• Others

Global Pet Wearable Market Size by Application & CAGR (2026-2033)

• Identification & Tracking
• Behavior Monitoring & Control
• Facilitation, Safety & Security
• Medical Diagnosis & Treatment

Global Pet Wearable Market Size by Animal Type & CAGR (2026-2033)

• Dogs
• Cats
• Other Animals

Global Pet Wearable Market Size by Region & CAGR (2026-2033)

• North America, (by Technology, by Product, by Application, by Animal Type)
  • US
  • Canada
• Europe, (by Technology, by Product, by Application, by Animal Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Technology, by Product, by Application, by Animal Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Technology, by Product, by Application, by Animal Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Technology, by Product, by Application, by Animal Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• FitBark
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whistle Labs (Mars Petcare)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tractive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPace
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetKit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pawtrack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PitPatPet Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anser Innovation LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KYON
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuzzle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loc8tor Pet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DOTT
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Link My Pet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WUF (UN-Habitat)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pod Trackers Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paby
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avid Identification Systems, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datamars
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Felcana
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation