即饮茶市场规模、份额和成长分析（按类型、类别、分销管道、添加剂、包装、价格分布和地区划分）－2026-2033年产业预测

预计到 2024 年，即饮茶 (RTD) 市场规模将达到 253.4 亿美元，到 2025 年将达到 269.4 亿美元，到 2033 年将达到 439.1 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.3%。

全球即饮茶市场正经历强劲成长，这主要得益于消费者对碳酸饮料健康风险意识的不断提高，促使他们转向更健康的替代品，例如即饮茶和咖啡。慢性病发生率的上升也让人们更加关注这些饮品的健康益处，尤其是在老年人群中。为了满足更广泛的消费者需求，製造商正在拓展产品线，添加营养保健成分以增强产品的健康功效。亚太地区占据最大的市场份额，其中北美地区的成长速度最快。主要企业的策略包括：针对特定族群推出健康产品，并将即饮饮料定位为一种生活方式选择，从而增强其对注重健康的消费者的吸引力，并受益于发展中市场可支配收入的成长。

即饮茶市场驱动因素

消费者对健康生活方式重要性的认识不断提高，推动了兼具便利性和健康益处的饮品需求。即饮茶，尤其是绿茶和花草茶，正逐渐成为比含糖碳酸饮料更优的选择。这类茶通常富含抗氧化剂、多酚和其他与多种健康益处相关的生物活性化合物。注重健康的消费者趋势显着提升了即饮茶的受欢迎程度，它不仅清爽便捷，还能帮助消费者实现健康目标，并轻鬆融入忙碌的生活方式。

压制即饮茶市场

即饮茶市场面临严峻的挑战，因为高度饱和的饮料产业为消费者提供了琳琅满目的选择。该品类不仅要与各种茶饮料竞争，还要面对许多其他产品的挑战，包括碳酸饮料、能量饮料、果汁和各种保健饮品。为了获得竞争优势，即饮茶品牌必须专注于透过独特的口味、创新的包装设计和引人注目的行销活动来打造差异化优势。此外，解决消费者对含糖量、人工添加剂和永续生产流程的担忧，也是在这个瞬息万变的市场中取得成功的关键。

即饮茶市场趋势

即饮茶市场正经历着向天然和有机产品方向的显着转变，这反映出消费者对成分及其来源的关注度日益提高。这一趋势的驱动力源于人们对天然饮品健康益处以及人工添加剂对环境影响的认识不断增强。千禧世代和更年轻的消费者引领着这场变革，他们的购买决策基于透明度、永续性和道德采购等价值观。因此，各大品牌正加速创新，提供更健康、更清洁的饮品选择，以满足日益增长的健康养生趋势，并与环保倡议保持一致。这正在重塑产业的竞争格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球即饮茶市场规模（按类型划分）及复合年增长率（2026-2033 年）

• 红茶
• 绿茶
• 白茶
• 其他的

全球即饮茶市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 传统的
• 有机的

全球即饮茶市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 专卖店
• 网路商店
• 其他的

全球即饮茶市场规模（依添加剂划分）及复合年增长率（2026-2033 年）

• 味道
• 人工甜味剂
• 酸味剂
• 营养补充品
• 防腐剂
• 其他的

全球即饮茶市场规模（依包装种类及复合年增长率划分）（2026-2033 年）

• 玻璃瓶
• 罐装
• 宝特瓶
• 喷泉式/无菌包装
• 其他的

全球即饮茶市场规模（按价格和复合年增长率划分）（2026-2033 年）

• 优质的
• 常规的
• 热门价格分布
• 喷泉
• 超优质

全球即饮茶市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• PepsiCo, Inc.（United States）
• The Coca-Cola Company（United States）
• Nestle SA（Switzerland）
• Suntory Holdings Limited（Japan）
• Monster Beverage Corporation（United States）
• Tata Consumer Products Limited（India）
• Uni-President Enterprises Corp.（Taiwan）
• Tingyi（Cayman Islands）Holding Corporation（China）
• Asahi Group Holdings, Ltd.（Japan）
• Unilever PLC（United Kingdom）
• Danone SA（France）
• Starbucks Corporation（United States）
• Keurig Dr Pepper Inc.（United States）
• Nongfu Spring Co., Ltd.（China）
• AriZona Beverages USA LLC（United States）
• Ito En, Ltd.（Japan）
• Hain Celestial Group, Inc.（United States）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• Chatime（La Kaffa International Co. Ltd.）（Taiwan）
• ChaPanda（Chabaidao）（China）

结论与建议

Ready-to-drink Tea Market size was valued at USD 25.34 Billion in 2024 and is poised to grow from USD 26.94 Billion in 2025 to USD 43.91 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global ready-to-drink (RTD) tea market is witnessing robust growth fueled by heightened consumer awareness regarding the health risks of carbonated drinks, prompting a shift towards healthier alternatives like RTD tea and coffee. The rising prevalence of chronic diseases has heightened interest in the health benefits offered by these beverages, particularly among older age groups. Manufacturers are introducing increasingly diverse product lines to cater to a broad customer base, incorporating nutraceutical ingredients for added health benefits. The Asia-Pacific region leads in market share, while North America shows the fastest expansion. Strategies by key players include tailoring health-focused products for specific demographics and positioning RTD beverages as lifestyle choices, further appealing to health-conscious consumers and benefiting from rising disposable incomes in developing markets.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-to-drink Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-to-drink Tea Market Segments Analysis

Global Ready-to-drink Tea Market is segmented by Type, Category, Distribution Channel, Additives, Packaging, Price and region. Based on Type, the market is segmented into Black Tea, Green Tea, White Tea and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online stores and Others. Based on Additives, the market is segmented into Flavors, Artificial Sweeteners, Acidulants, Nutraceuticals, Preservatives and Others. Based on Packaging, the market is segmented into Glass Bottle, Canned, Pet Bottle, Fountain/Aseptic and Others. Based on Price, the market is segmented into Premium, Regular, Popular Priced, Fountain and Super Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-to-drink Tea Market

The increasing consumer awareness regarding the significance of a healthy lifestyle has led to a rising demand for beverages that combine convenience with health advantages. Ready-to-drink tea, particularly green and herbal varieties, is increasingly viewed as a superior choice compared to sugary and carbonated drinks. This type of tea is typically abundant in antioxidants, polyphenols, and other bioactive components linked to numerous health benefits. The trend towards health-conscious consumption has significantly boosted the popularity of ready-to-drink tea, offering consumers a refreshing, accessible beverage that supports their wellness objectives while fitting seamlessly into their busy lives.

Restraints in the Ready-to-drink Tea Market

The ready-to-drink tea market faces significant challenges due to the high level of saturation in the beverage sector, where consumers are presented with a vast array of options. This category competes not only with a variety of tea-based drinks but also with numerous alternatives such as carbonated soft drinks, energy drinks, fruit juices, and various healthy beverages. To gain a competitive edge, brands in the ready-to-drink tea segment must focus on distinguishing themselves through unique flavors, innovative packaging designs, and compelling marketing initiatives. Additionally, addressing consumer concerns about sugar levels, artificial ingredients, and sustainable practices is essential for success in this dynamic market.

Market Trends of the Ready-to-drink Tea Market

The ready-to-drink tea market is witnessing a significant shift towards natural and organic products, reflecting a growing consumer consciousness about ingredients and their origins. This trend is propelled by a heightened awareness of the health benefits associated with natural beverages and the environmental ramifications of artificial additives. Millennials and younger consumers are at the forefront of this movement, emphasizing values of transparency, sustainability, and ethical sourcing in their purchasing decisions. As a result, brands are increasingly innovating to offer healthier, cleaner beverage options that cater to the desire for wellness and align with eco-friendly practices, reshaping the competitive landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready-to-drink Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Black Tea
• Green Tea
• White Tea
• Others

Global Ready-to-drink Tea Market Size by Category & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Ready-to-drink Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online stores
• Others

Global Ready-to-drink Tea Market Size by Additives & CAGR (2026-2033)

• Market Overview
• Flavors
• Artificial Sweeteners
• Acidulants
• Nutraceuticals
• Preservatives
• Others

Global Ready-to-drink Tea Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Glass Bottle
• Canned
• Pet Bottle
• Fountain/Aseptic
• Others

Global Ready-to-drink Tea Market Size by Price & CAGR (2026-2033)

• Market Overview
• Premium
• Regular
• Popular Priced
• Fountain
• Super Premium

Global Ready-to-drink Tea Market Size & CAGR (2026-2033)

• North America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tingyi (Cayman Islands) Holding Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nongfu Spring Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriZona Beverages USA LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (La Kaffa International Co. Ltd.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChaPanda (Chabaidao) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations