机能饮料市场规模、份额和成长分析（按类型、通路、最终用户和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球机能饮料市场规模将达到 2,373.8 亿美元，从 2025 年的 2,558.9 亿美元成长到 2033 年的 4,666.6 亿美元，在预测期（2026-2033 年）内，复合年增长率为 7.8%。

全球机能饮料市场预计将持续成长，这主要得益于消费者对富含必需营养素、胺基酸和其他有益成分的强化饮料的健康益处的日益关注。领先品牌不断推出创新产品并采取积极的行销策略，进一步推动了市场扩张。近年来，消费者对增强免疫力产品的日益重视也刺激了市场需求。便利性和多样化的健康益处等因素也是推动市场成长的关键因素。为迎合消费者对植物来源和无乳糖产品的偏好，功能性饮料推出了各种独特口味，这反映了素食主义和生酮饮食等饮食趋势的变化。此外，消费者对洁净标示、非基因改造和有机产品的日益青睐也在影响他们的购买行为，并促使他们选择机能饮料而非传统碳酸软性饮料。

全球机能饮料市场驱动因素

消费者对健康和保健的日益关注，正推动着机能饮料市场发生重大转变，这类饮料具有增强健康功效的作用，例如改善肠道健康、补充水分和增强免疫力。随着人们健康意识的增强，他们越来越倾向于选择能够促进整体健康的饮料，而不是传统的含糖碳酸饮料。这种日益增长的偏好反映了人们对更健康生活方式的更广泛追求，他们寻求的不仅是能够解渴的产品，而是能够积极促进自身健康的饮料。因此，为了满足消费者对营养有益饮料的需求，机能饮料市场正在迅速扩张。

全球机能饮料市场阻碍因素

全球机能饮料市场面临的主要限制因素之一是许多饮料含糖量过高引发的普遍健康担忧。随着糖尿病和肥胖症在全球发病率的上升，消费者越来越关注糖的摄取量，并日益重视营养标示。这种意识的增强正在改变人们的偏好，他们开始寻求更健康的替代品。因此，各国政府和卫生组织都建议减少糖的摄取量，这对含糖量高的机能饮料构成了挑战。为了保持竞争力，品牌必须专注于创新，并开发出既能提供健康益处又不牺牲口感或功效的产品。

全球机能饮料市场趋势

全球机能饮料市场正经历显着的转变，产品越来越注重天然和植物成分，这主要得益于蓬勃发展的纯素和洁净标示趋势。消费者越来越倾向于选择符合自身价值观的饮品，优先考虑健康益处和环境永续性。这一趋势推动了对添加草本植物和超级食品的机能饮料的需求，这些饮料不仅迎合了注重健康的生活方式，也符合环保意识的选择。随着市场的不断发展，各大品牌也不断创新，将这些天然成分融入产品中，力求满足当今消费者日益挑剔的偏好。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球机能饮料市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 能量饮料
• 乳製品饮料
• 运动饮料
• 汁
• 其他的

全球机能饮料市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 专卖店
• 超级市场/大卖场
• 电子商务
• 其他的

全球机能饮料市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 健身生活风格用户
• 运动员
• 其他的

全球机能饮料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Red Bull GmbH（Austria）
• PepsiCo, Inc.（USA）
• The Coca-Cola Company（USA）
• Monster Beverage Corporation（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• Unilever PLC（UK/Netherlands）
• Arizona Beverages USA（USA）
• Celsius Holdings, Inc.（USA）
• Keurig Dr Pepper Inc.（USA）
• Suntory Holdings Limited（Japan）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Amway Corporation（USA）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（USA）
• Nutrabolt（USA）
• Carabao Group Public Company Limited（Thailand）

结论与建议

Global Functional Drinks Market size was valued at USD 237.38 Billion in 2024 and is poised to grow from USD 255.89 Billion in 2025 to USD 466.66 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global functional drinks market is poised for growth, fueled by rising awareness of the health benefits associated with beverages fortified with essential nutrients, amino acids, and other beneficial ingredients. This expansion is further propelled by innovative product launches and aggressive marketing initiatives from major brands. The heightened focus on immunity-boosting products has bolstered demand in recent times. Factors such as the convenience of consumption and diverse health advantages also play a crucial role in driving this market. The introduction of unique flavors aligns with consumer preferences for plant-based and lactose-free options, reflecting shifts in dietary trends towards veganism and keto. Additionally, the increasing consumer inclination towards clean-label, non-GMO, and organic offerings is shaping purchasing behaviors, leading to a preference for functional drinks over traditional carbonated options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Functional Drinks Market Segments Analysis

Global Functional Drinks Market is segmented by Type, Distribution Channels, End-User and region. Based on Type, the market is segmented into Energy Drinks, Dairy-based Beverages, Sports Drinks, Juices and Others. Based on Distribution Channels, the market is segmented into Specialty Stores, Supermarket/ Hypermarket, E-Commerce and Others. Based on End-User, the market is segmented into Fitness Lifestyle Users, Athletes and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Functional Drinks Market

The rising emphasis on health and wellness among consumers is driving a significant shift towards functional beverages that offer enhanced health benefits, including gut health, hydration, and immune support. As people become increasingly mindful of their wellness, they are opting for drinks that promote overall health rather than traditional sugary sodas. This growing preference reflects a broader commitment to healthier lifestyles, as individuals seek out products that not only quench their thirst but also contribute positively to their well-being. Consequently, the market for functional drinks is expanding rapidly, catering to the demand for nutritious and beneficial beverage options.

Restraints in the Global Functional Drinks Market

One significant restraint in the Global Functional Drinks market is the prevalent health concerns associated with the high sugar content found in many of these beverages. As incidences of diabetes and obesity rise worldwide, consumers are becoming more cautious about their sugar intake, prompting heightened scrutiny of nutritional labels. This growing awareness is resulting in shifting preferences, with individuals increasingly seeking healthier alternatives. Consequently, governments and health organizations are advocating for reduced sugar consumption, which poses a challenge for sugar-laden functional drinks. To remain competitive, brands must focus on innovation, developing products that deliver health benefits without sacrificing taste or effectiveness.

Market Trends of the Global Functional Drinks Market

The Global Functional Drinks market is experiencing a notable shift towards products that prioritize natural and plant-based ingredients, driven by the burgeoning vegan and clean-label movements. Consumers are increasingly in search of beverages that align with their values, emphasizing health benefits and environmental sustainability. This trend has led to a rising demand for functional drinks infused with herbs, botanicals, and superfoods, which not only cater to wellness-oriented lifestyles but also resonate with eco-conscious choices. As the market evolves, brands are innovating to integrate these natural compositions, ensuring they meet the sophisticated preferences of the modern consumer.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Functional Drinks Market Size by Type & CAGR (2026-2033)

• Market Overview
• Energy Drinks
• Dairy-based Beverages
• Sports Drinks
• Juices
• Others

Global Functional Drinks Market Size by Distribution Channels & CAGR (2026-2033)

• Market Overview
• Specialty Stores
• Supermarket/ Hypermarket
• E-Commerce
• Others

Global Functional Drinks Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Fitness Lifestyle Users
• Athletes
• Others

Global Functional Drinks Market Size & CAGR (2026-2033)

• North America (Type, Distribution Channels, End-User)
  • US
  • Canada
• Europe (Type, Distribution Channels, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channels, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channels, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channels, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carabao Group Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations