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旅游

市场调查报告书

商品编码

1899241

永续旅游市场规模、份额和成长分析（按类型、应用、年龄层、销售管道、消费者类型、游客类型和地区划分）－2026-2033年产业预测

Sustainable Tourism Market Size, Share, and Growth Analysis, By Type (Nature & Wildlife, Cultural), By Application, By Age Group, By Sales Channel, By Consumer Orientation, By Tourist Type, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球永续旅游市场预计到 2024 年将达到 2.01 兆美元，从 2025 年的 2.35 兆美元成长到 2033 年的 8.43 兆美元，在预测期（2026-2033 年）内复合年增长率为 17.3%。

市场分析显示，全球永续旅游业正经历显着成长，这主要得益于经济实惠的旅行选择、都市化以及人们对独自旅行、身临其境型体验和户外体验日益增长的偏好。生态旅游尤其蓬勃发展，因为人们对旅游业环境影响的认识不断提高，促使旅客寻求永续的替代方案。随着旅客越来越重视环保选择，业内相关人员也在调整产品和服务，以支持再生旅游实践。值得注意的是，相当一部分旅行者现在选择永续旅游，这标誌着消费行为的转变。各国政府和国际组织正积极推动旨在提高永续性的各项倡议，并将多个目的地打造为生态旅游的领导者。因此，在人口结构变化和对环境永续发展的共同承诺的推动下，该产业预计将进一步扩张。

全球永续旅游市场驱动因素

旅游业正经历一场变革，其驱动力源自于全球对紧迫环境问题的日益关注。这种意识促使旅行者寻求永续和环保的出行方式，从而做出更环保的旅行选择。随着气候变迁和生物多样性丧失问题日益凸显，越来越多的人在製定旅行计画时将环境影响放在首位。消费者观点的这种转变显着推动了对永续旅游实践的需求。如今，旅行者更倾向于支持那些旨在保护环境、最大限度减少自身对生态系统影响的倡议，这体现了他们在享受旅行体验的同时，也致力于保护地球的更广泛承诺。

全球永续旅游市场面临的限制因素

全球永续旅游市场面临严峻挑战，业者往往背负着实施永续实践的高成本。节能係统、环保技术和有效废弃物管理所需的大量前期投资，可能阻碍许多企业实现其永续性目标。这种经济障碍对中小企业而言尤其沉重，它们可能难以调配必要的资源，从而严重限制了其充分参与和贡献于永续旅游领域的能力，最终抑制了整个市场的成长。

全球永续旅游市场趋势

全球永续旅游市场正呈现出显着的永续性和负责任旅游趋势，这主要得益于意识提升和对符合伦理道德的旅行体验日益增长的需求。这种转变促使人们更加重视支持当地社区、加强文化保护和倡议环境保护等措施。旅行者越来越倾向于选择生态旅游，这些旅游方式强调减少废弃物、降低碳足迹和保护自然栖息地。随着企业适应这一新形势，它们采取的措施不仅符合自身的环保价值观，还能吸引具有环保意识的旅行者，从而为永续旅游生态系统建立稳固的框架，促进经济成长和环境健康。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Intrepid Travel（Australia）
G Adventures（Canada）
Responsible Travel（UK）
Wilderness Safaris（South Africa）
Natural Habitat Adventures（USA）
Lindblad Expeditions（USA）
TUI Group（Germany）
Backroads（USA）
Exodus Travels（UK）
REI Adventures（USA）
The Travel Corporation（TTC）（UK）
World Expeditions（Australia）
Bouteco（UK）
Beyond Green Travel（USA）
Greenloons（USA）
Ecoventura（Ecuador）
Naturetrek（UK）
Responsible Travel Peru（Peru）
AndBeyond（South Africa）

结论与建议

简介目录

Product Code: SQMIG25O2018

Global Sustainable Tourism Market size was valued at USD 2.01 Trillion in 2024 and is poised to grow from USD 2.35 Trillion in 2025 to USD 8.43 Trillion by 2033, growing at a CAGR of 17.3% during the forecast period (2026-2033).

Market insights reveal that the Global Sustainable Tourism sector is experiencing significant growth, fueled by affordable travel options, urbanization, and an increased inclination towards solo, immersive, and outdoor experiences. Ecotourism is particularly thriving as awareness of tourism's environmental impacts grows, prompting travelers to seek sustainable alternatives. With travelers increasingly prioritizing eco-friendly options, industry players are adapting their offerings to support regenerative tourism practices. Notably, a substantial percentage of travelers now choose sustainable travel options, demonstrating a shift in consumer behavior. Governments and international organizations are actively promoting initiatives aimed at enhancing sustainability, positioning various destinations as leaders in eco-tourism. Consequently, the sector is set to expand further, driven by demographic shifts and a collective commitment to environmental sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable Tourism Market Segments Analysis

Global Sustainable Tourism Market is segmented by Type, Age Group, Booking Channel, Consumer Segment and region. Based on Type, the market is segmented into Eco-Tourism, Adventure Tourism, Cultural Tourism, Rural Tourism and Others. Based on Age Group, the market is segmented into Millennial, Generation X, Baby Boomers and Others. Based on Booking Channel, the market is segmented into Online and Offline. Based on Consumer Segment, the market is segmented into Solo, Group, Family and Couples. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable Tourism Market

The travel industry is experiencing a transformative shift driven by heightened global consciousness regarding pressing environmental issues. This awareness has prompted travelers to seek out sustainable and eco-friendly options, leading to more mindful travel choices. As concerns about climate change and biodiversity loss become more pronounced, individuals are increasingly prioritizing their environmental impact when planning trips. This evolving perspective among consumers is significantly fueling the demand for sustainable tourism practices. Travelers are now more inclined to support initiatives that promote conservation and minimize ecological footprints, reflecting a broader commitment to protecting the planet while enjoying their travel experiences.

Restraints in the Global Sustainable Tourism Market

The Global Sustainable Tourism market faces significant challenges due to the high costs associated with implementing sustainable practices, which can prove to be a burden for businesses. The considerable initial investment required for energy-efficient systems, eco-friendly technologies, and effective waste management can deter many enterprises from pursuing sustainability goals. This financial barrier often proves overwhelming, particularly for small and medium-sized businesses that may struggle to allocate the necessary resources. As a result, their ability to fully engage in and contribute to the sustainable tourism sector may be severely limited, ultimately hindering the overall growth of the market.

Market Trends of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is witnessing a significant trend toward sustainability and responsible travel, driven by growing consumer awareness and demand for ethical travel experiences. This shift prioritizes initiatives that support local communities, enhance cultural preservation, and promote environmental stewardship. Travelers increasingly seek out ecotourism options that emphasize minimal waste production, carbon footprint reduction, and the protection of natural habitats. As businesses adapt to this new landscape, they are implementing practices that not only align with eco-friendly values but also appeal to the conscientious traveler, creating a robust framework for a sustainable tourism ecosystem that fosters both economic growth and environmental health.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Sustainable Tourism Market Size by Type & CAGR (2026-2033)

Market Overview
Eco-Tourism
Adventure Tourism
Cultural Tourism
Rural Tourism
Others

Global Sustainable Tourism Market Size by Age Group & CAGR (2026-2033)

Market Overview
Millennial
Generation X
Baby Boomers
Others

Global Sustainable Tourism Market Size by Booking Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Sustainable Tourism Market Size by Consumer Segment & CAGR (2026-2033)

Market Overview
Solo
Group
Family
Couples

Global Sustainable Tourism Market Size & CAGR (2026-2033)

North America (Type, Age Group, Booking Channel, Consumer Segment)
- US
- Canada
Europe (Type, Age Group, Booking Channel, Consumer Segment)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Age Group, Booking Channel, Consumer Segment)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Age Group, Booking Channel, Consumer Segment)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Age Group, Booking Channel, Consumer Segment)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Intrepid Travel (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
G Adventures (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Responsible Travel (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wilderness Safaris (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natural Habitat Adventures (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lindblad Expeditions (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TUI Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Backroads (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Exodus Travels (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
REI Adventures (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Travel Corporation (TTC) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
World Expeditions (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bouteco (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beyond Green Travel (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greenloons (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ecoventura (Ecuador)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Naturetrek (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Responsible Travel Peru (Peru)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AndBeyond (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments