免疫保健品市场规模、份额和成长分析（按产品类型、配方、原料来源、服用方法、客户群、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球免疫健康补充剂市场规模将达到 405.9 亿美元，到 2025 年将达到 452.2 亿美元，到 2033 年将达到 1072.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 11.4%。

全球免疫健康补充品市场正经历显着成长，这主要得益于意识提升。人口老化、可支配收入增加以及人们对自我护理日益增长的兴趣等因素持续推动着市场需求。维生素和矿物质是市场主导产品，其中维生素C、维生素D和锌等因其公认的增强免疫力功效而备受青睐。儘管药局仍然是主要的通路，但由于其便利性，线上零售的需求也在不断增长。北美市场占有率领先，欧洲和亚太地区也呈现显着成长，这主要得益于生活方式的改变和人们对营养补充剂认识的提高。一个值得关注的趋势是，消费者正转向天然和有机成分的产品，他们追求的是洁净标示、永续且不含人工添加剂的产品。

全球免疫健康补充品市场驱动因素

随着人们越来越意识到强大的免疫系统在疾病预防中的重要作用，消费者正积极采取措施改善自身健康。这种意识的增强显着提升了免疫保健品的需求，许多人希望拥有更健康的生活方式并降低潜在的健康风险。许多人都在积极寻找能够增强免疫功能、提供额外防线以抵抗感染疾病和疾病的产品。这一趋势表明，消费者越来越重视自体免疫健康，并愿意投资于有助于整体健康的保健品。

限制全球免疫健康补充品市场的因素

全球免疫保健品市场面临许多限制因素，主要与监管挑战相关。监管机构制定了严格的指导方针，以确保这些膳食补充剂的安全、有效和整体品质。对于可能缺乏资源满足这些要求的中小型生产商而言，合规性尤其具有挑战性。此外，市场也饱受产品诈欺和标籤错误等问题的困扰，进一步削弱了消费者对免疫保健品真实性和有效性的信心。因此，消费者对这些产品的品质和真实性越来越谨慎，导致普遍存在怀疑。

全球免疫健康补充品市场趋势

全球免疫健康补充品市场正经历需求激增，这主要得益于消费者对增强免疫力重要性的认识不断提高。维生素C、维生素D、锌、接骨木莓和紫锥花等热门成分备受关注，消费者越来越倾向于选择能够增强免疫系统、抵抗各种健康风险的产品。製造商也积极回应，开发创新补充剂，突显这些经过科学验证的成分，并进行强而有力的消费者教育活动，强调其功效。这种对值得信赖的营养成分和以消费者为中心的行销策略，正在创造一个充满活力的市场格局，推动免疫健康领域的成长和多元化发展。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球免疫健康补充品市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 维他命
  • 维生素A
  • 维生素B族
  • 维生素C
  • 维生素D
  • 维生素E
  • 维生素K
• 矿物质补充剂
  • 锌补充剂
  • 铁补充剂
  • 镁补充剂
  • 其他矿物质补充剂
• 草药补充剂
• 益生菌补充剂
• 胺基酸和蛋白质
• Omega-3脂肪酸
• 电解质补充剂

全球免疫健康补充品市场规模（按配方和复合年增长率划分）（2026-2033 年）

• 胶囊
• 药片
• 粉末
• 液体
• 其他准备工作

全球免疫健康补充品市场规模（按成分来源和复合年增长率划分）（2026-2033 年）

• 自然的
• 合成

全球免疫健康补充品市场规模（按给药途径和复合年增长率划分）（2026-2033 年）

• 处方药
• 非处方药（OTC）

全球免疫健康补充品市场规模（按客户细分市场划分）及复合年增长率（2026-2033 年）

• 男性
• 女士
• 老年人
• 其他的
  • 孩子
  • 婴儿

全球免疫健康补充品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 线下零售店
  • 药房和药品商店
  • 大卖场/超级市场
  • 便利商店
• 线上零售商

全球免疫健康补充品市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Amgen Inc.（USA）
• AbbVie Inc.（USA）
• Pfizer Inc.（USA）
• GSK（GlaxoSmithKline）（UK）
• Eli Lilly and Co.（USA）
• Bayer AG（Germany）
• Nestle SA（Switzerland）
• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• Sanofi SA（France）
• AstraZeneca PLC（UK）
• Reckitt Benckiser Group（UK）
• Symrise AG（Germany）
• Swiss Life Science Group（Switzerland）
• Kirkman Group, Inc.（USA）
• Nutraceutical International Corporation（USA）
• New York Life Insurance Co.（USA）
• Tata Consumer Products（India）

结论与建议

Global Immune Health Supplements Market size was valued at USD 40.59 Billion in 2024 and is poised to grow from USD 45.22 Billion in 2025 to USD 107.25 Billion by 2033, growing at a CAGR of 11.4% during the forecast period (2026-2033).

The global market for immune health supplements is witnessing significant growth, fueled by increased consumer awareness of immune health and disease prevention. Factors such as an aging population, rising disposable incomes, and a focus on self-care continue to drive demand. Vitamins and minerals dominate the market, particularly popular ingredients like vitamin C, vitamin D, and zinc due to their established immune-boosting benefits. While pharmacies remain a primary distribution channel, online retail is becoming increasingly popular for its convenience. North America leads in market share, with Europe and the Asia Pacific region also seeing notable growth driven by changing lifestyles and heightened awareness of dietary supplements. A notable trend involves a shift towards natural and organic ingredients, as consumers seek clean label, sustainable products free from artificial additives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Immune Health Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Immune Health Supplements Market Segments Analysis

Global Immune Health Supplements Market is segmented by Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel and region. Based on Product Type, the market is segmented into Vitamins, Mineral supplements, Herbal supplements, Probiotic supplements, Amino acids & proteins, Omega 3 fatty acids and Electrolyte supplements. Based on Formulations, the market is segmented into Capsules, Tablets, Powder, Liquid and Other formulations. Based on Source Type, the market is segmented into Natural and Synthetic. Based on Mode of Medication, the market is segmented into Prescription and Over-the-counter (OTC). Based on Customer Orientation, the market is segmented into Men, Women, Senior Citizen and Others. Based on Distribution Channel, the market is segmented into Offline retail stores and Online retail stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Immune Health Supplements Market

The increasing recognition of the crucial role a robust immune system plays in disease prevention is driving consumers to take proactive steps towards enhancing their health and well-being. This heightened awareness has resulted in a notable rise in the demand for immune health supplements, as individuals strive to adopt healthier lifestyles and mitigate potential health risks. Many are actively seeking products designed to boost immune function, providing an extra line of defense against infections and illnesses. This trend underscores the growing commitment among consumers to prioritize their immune health and invest in supplements that support their overall wellness.

Restraints in the Global Immune Health Supplements Market

The Global Immune Health Supplements market faces several constraints primarily related to regulatory challenges, as governing bodies enforce stringent guidelines to guarantee the safety, effectiveness, and overall quality of these dietary products. This compliance can be particularly difficult for smaller manufacturers, who may lack the resources to meet these demands. Additionally, the market grapples with issues like product adulteration and mislabeling, which further complicate consumer trust in the authenticity and potency of immune health supplements. As a result, consumers have grown more apprehensive about the quality and integrity of these products, fostering a prevailing sense of skepticism.

Market Trends of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is experiencing a surge in demand, driven by heightened consumer awareness of the importance of immune support. Popular ingredients such as vitamin C, vitamin D, zinc, elderberry, and echinacea are at the forefront, as consumers increasingly seek products that bolster their immune system and provide protection against various health threats. Manufacturers are responding by formulating innovative supplements that highlight these scientifically-backed ingredients, coupled with robust consumer education initiatives that underscore their efficacy. This focus on trusted nutrients and consumer-centric marketing is shaping a dynamic market landscape, fostering growth and diversification within the immune health segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Immune Health Supplements Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B complex
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Mineral supplements
  • Zinc supplements
  • Iron supplements
  • Magnesium supplements
  • Other mineral supplements
• Herbal supplements
• Probiotic supplements
• Amino acids & proteins
• Omega 3 fatty acids
• Electrolyte supplements

Global Immune Health Supplements Market Size by Formulations & CAGR (2026-2033)

• Market Overview
• Capsules
• Tablets
• Powder
• Liquid
• Other formulations

Global Immune Health Supplements Market Size by Source Type & CAGR (2026-2033)

• Market Overview
• Natural
• Synthetic

Global Immune Health Supplements Market Size by Mode of Medication & CAGR (2026-2033)

• Market Overview
• Prescription
• Over-the-counter (OTC)

Global Immune Health Supplements Market Size by Customer Orientation & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Senior Citizen
• Others
  • Kids
  • Toddlers

Global Immune Health Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline retail stores
  • Pharmacies & drug stores
  • Hypermarkets/supermarkets
  • Convenience stores
• Online retail stores

Global Immune Health Supplements Market Size & CAGR (2026-2033)

• North America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amgen Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AbbVie Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GSK (GlaxoSmithKline) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Life Science Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkman Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutraceutical International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Life Insurance Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations