按类型、住宿设施类型、团体、预订方式和地区分類的Safari旅游市场规模、份额和增长分析 - 2026-2033年行业预测

预计到 2024 年，野生动物园旅游市场规模将达到 339.6 亿美元，到 2025 年将成长至 359.3 亿美元，到 2033 年将成长至 564.1 亿美元，在预测期（2026-2033 年）内复合年增长率为 5.8%。

野生动物园旅游正经历显着增长，这主要得益于部落客和社群媒体名人对独特旅行体验的推广。随着消费者对异国风情的追求，日益壮大的富裕中产阶级和中上阶层也进一步推动了这个细分市场的发展。儘管面临高成本、有限的基础设施和安全隐患等挑战，近距离体验野生动物在其自然栖息地的魅力仍然不减。融入当地文化的个人化体验越来越受欢迎，这有助于新参与企业脱颖而出。南非、肯亚和坦尚尼亚等热门野生动物园旅游目的地尤其受欢迎，来自英国、德国和法国等欧洲国家的浓厚兴趣也表明，该市场未来具有巨大的扩张潜力。

野生动物园旅游市场的成长要素

推动野生动物园旅游市场成长的关键因素是旅客对独特而真实的体验的需求日益增长。野生动物园旅游为游客提供了一个独特的机会，让他们能够在自然环境中观察野生动物，同时体验各个目的地丰富的文化遗产和传统。此外，中产阶级和中上阶层人口的成长以及他们日益增强的旅游投资意愿也是推动该市场扩张的因素。随着人们对身临其境型和改变生活的体验的需求不断增长，野生动物园旅游的受欢迎程度预计将进一步显着提升。

野生动物园旅游市场的限制

全球野生动物园旅游市场面临的一大挑战是高昂的旅游成本，这可能会限制许多潜在游客的参与。这些旅游成本通常源自于多种因素，包括交通途径、住宿设施和必要的许可证。此外，一些地区基础设施的匮乏，例如道路状况不佳和住宿设施选择不足，也可能阻碍市场扩张。另外，安全方面的担忧，例如遭遇野生动物的风险以及某些地区存在的政治不稳定，也可能使潜在游客望而却步，最终影响市场的整体成长潜力。

野生动物园旅游市场趋势

野生动物观光旅游市场正经历着向永续和负责任旅游的显着转变，游客越来越重视环保实践和符合伦理的野生动物体验。人们对环境影响的日益关注，促使游客选择那些注重保护工作和对当地社区贡献的旅行社。这一趋势正在加速对促进当地文化发展的项目进行投资，同时注重生态住宿设施和野生动物保护。此外，身临其境型文化交流和当地社区主导的主导等体验式旅游产品也越来越受欢迎，它们透过为游客提供深入真实的体验，提升了整体的野生动物观光体验，使游客能够与他们探索的地方建立更深的联繫。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步

全球野生动物园旅游市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 探险之旅
• 私人狩猎之旅
• 其他的

全球野生动物园旅游市场规模（依住宿设施类型划分）及复合年增长率（2026-2033 年）

• Safari Resorts & 旅馆
• 狩猎营地
• 树屋
• 其他的

全球野生动物园旅游市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 朋友
• 适合家庭
• 夫妻
• 独自旅行

全球野生动物园旅游市场规模（以预订方式划分）及复合年增长率（2026-2033 年）

• 直接预订
• 代理商和合作伙伴帐户
• 市集预订

全球野生动物园旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Toyota（Japan）
• Land Rover（United Kingdom）
• Jeep（United States）
• Ford（United States）
• Nissan（Japan）
• Mercedes-Benz（Germany）
• Mitsubishi（Japan）
• Isuzu（Japan）
• Suzuki（Japan）
• Mahindra & Mahindra（India）
• Tata Motors（India）
• Volkswagen（Germany）
• Chevrolet（United States）
• Fiat（Italy）
• Renault（France）
• Peugeot（France）
• Hyundai（South Korea）
• Kia（South Korea）
• Subaru（Japan）
• GMC（United States）

结论与建议

Safari Tourism Market size was valued at USD 33.96 Billion in 2024 and is poised to grow from USD 35.93 Billion in 2025 to USD 56.41 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

Safari tourism is experiencing significant growth, largely fueled by the influence of bloggers and social media personalities who promote unique travel experiences. As consumers seek out exotic destinations, the rising affluence of the middle and upper-middle class further drives interest in this niche market. Although challenges such as high costs, infrastructure limitations, and safety concerns exist, the allure of unique encounters with wildlife in their natural habitats remains a strong attraction. Personalized experiences that integrate native cultures are becoming popular, helping new market players differentiate themselves. Key safari destinations such as South Africa, Kenya, and Tanzania are particularly sought after, with strong interest noted from European countries including the UK, Germany, and France, indicating a robust potential for future market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Safari Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Safari Tourism Market Segments Analysis

Global Safari Tourism Market is segmented by Type, Accommodation Type, Group, Booking Mode and region. Based on Type, the market is segmented into Adventure Safari, Private Safari and Others. Based on Accommodation Type, the market is segmented into Safari Resorts & Lodges, Safari Camps, Treehouses and Others. Based on Group, the market is segmented into Friends, Families, Couples and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents And Affiliates Account and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Safari Tourism Market

A key factor fueling the growth of the safari tourism market is the rising inclination among travelers for unique and authentic experiences. Safari tourism offers an extraordinary chance for tourists to observe wildlife in their natural environments while engaging with the rich cultural heritage and traditions of various destinations. Furthermore, the increasing number of individuals in the middle and upper-middle-class demographics, coupled with their willingness to invest more in travel, is also driving this market's expansion. As the desire for immersive and transformative experiences continues to rise, the popularity of safari tourism is anticipated to increase significantly.

Restraints in the Safari Tourism Market

A notable challenge facing the global safari tourism market is the elevated costs linked to safari excursions, which can restrict access for many potential travelers. The expenses associated with these tours often arise from various factors, including transportation, lodging, and necessary permits. Moreover, inadequate infrastructure in certain regions, characterized by subpar road conditions and insufficient accommodation choices, can impede market expansion. Additionally, safety apprehensions, such as the risk of wildlife encounters and the presence of political unrest in specific areas, may deter prospective visitors, ultimately affecting the market's overall growth potential.

Market Trends of the Safari Tourism Market

The safari tourism market is witnessing a pronounced shift towards sustainable and responsible tourism, with travelers increasingly prioritizing eco-friendly practices and ethical wildlife experiences. As awareness of environmental impacts heightens, travelers are drawn to safari operators that emphasize conservation efforts and community benefits. This trend has catalyzed investments in eco-sensitive accommodations and initiatives focusing on wildlife preservation while promoting the cultural richness of local populations. Additionally, experiential travel offerings, including immersive cultural engagements and community-based initiatives, are gaining traction, providing tourists with profound, authentic experiences that connect them to the regions they explore, thereby enriching the overall safari experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Safari Tourism Market Size by Type & CAGR (2026-2033)

• Market Overview
• Adventure Safari
• Private Safari
• Others

Global Safari Tourism Market Size by Accommodation Type & CAGR (2026-2033)

• Market Overview
• Safari Resorts & Lodges
• Safari Camps
• Treehouses
• Others

Global Safari Tourism Market Size by Group & CAGR (2026-2033)

• Market Overview
• Friends
• Families
• Couples
• Solos

Global Safari Tourism Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Direct Booking
• Agents And Affiliates Account
• Marketplace Booking

Global Safari Tourism Market Size & CAGR (2026-2033)

• North America (Type, Accommodation Type, Group, Booking Mode)
  • US
  • Canada
• Europe (Type, Accommodation Type, Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Accommodation Type, Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Accommodation Type, Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Accommodation Type, Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Toyota (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land Rover (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeep (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chevrolet (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kia (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GMC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations