果菜汁市场规模、份额及成长分析（依产品类型、口味、类别、包装类型、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球果菜汁市场规模将达到 1,452.7 亿美元，到 2025 年将达到 1,547.1 亿美元，到 2033 年将达到 2,560.5 亿美元，预测期（2026-2033 年）的复合年增长率为 6.5%。

全球果菜汁市场正经历显着扩张，这主要得益于消费者对健康饮食偏好的转变以及冷压果汁日益增长的受欢迎程度。消费者越来越倾向于选择更健康的食品来控制体重、降低慢性病风险，这重塑了他们的消费习惯，尤其体现在从碳酸饮料转向营养果汁的趋势上。新鲜水果在家庭食品支出中占了相当大的比例，凸显了消费者对健康日益增长的关注。不断增强的健康意识预计将推动对天然果汁的需求，并为产品创新创造许多机会。对有机和洁净标示产品的关注有望延续营养饮品的消费趋势，进一步推动全球市场成长。

全球果菜汁市场驱动因素

推动全球果菜汁市场发展的关键因素是人们对健康饮食习惯的偏好以及对果汁健康益处的认知不断提高。随着人们健康意识的增强，他们越来越专注于保持均衡饮食，以预防慢性疾病并维持健康体重。消费者态度的这种转变正在推动对更健康饮品的需求，尤其是因其高营养价值而备受认可的天然果汁。因此，这一趋势正在显着促进全球果汁市场的扩张。

全球果菜汁市场限制因素

全球果菜汁市场面临的一大挑战是许多果汁饮料含糖量过高。随着人们对过量摄取糖分带来的健康问题（例如肥胖和第2型糖尿病）的认识不断提高，消费者越来越倾向于选择更健康的饮品。对低糖和无糖饮品的需求日益增长，成为市场成长的主要障碍。消费者偏好的这种转变迫使生产者必须做出回应，提供创新、更健康、更天然的产品，以满足当今注重健康的消费者的需求。因此，为了保持竞争力，整个产业必须适应这些不断变化的需求。

全球果菜汁市场趋势

在全球健康意识日益增强的推动下，全球果菜汁市场正经历着向有机和天然产品的显着转变。随着人们对天然果汁健康益处的认识不断加深，生产商正优先开发有机产品，以在竞争激烈的市场中脱颖而出。冷压果汁因其新鲜度和卓越的营养保留率而备受青睐，吸引了注重健康的消费者。此外，消费者对兼具新颖口感和潜在健康益处的异域风味果汁的需求也在不断增长，这进一步推动了该行业的变革。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球果菜汁市场规模（依产品及复合年增长率划分）（2026-2033 年）

• 果汁
• 水果蔬菜混合物
• 果菜汁

全球果菜汁市场规模（依口味及复合年增长率划分）（2026-2033 年）

• 甜味
• 咸
• 辛辣的
• 其他的

全球果菜汁市场规模（依类别划分）及复合年增长率（2026-2033 年）

• 碳酸饮料
• 非碳酸饮料

全球果菜汁市场规模（依包装类型划分）及复合年增长率（2026-2033 年）

• 瓶子
• 能
• 利乐包装

全球果菜汁市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球果菜汁市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• PepsiCo, Inc.（USA）（Tropicana, Naked Juice）
• The Coca-Cola Company（USA）（Minute Maid, Simply Orange, Odwalla）
• Nestle SA（Switzerland）
• Keurig Dr Pepper Inc.（USA）（Snapple, Mott's）
• The Kraft Heinz Company（USA）（Capri Sun）
• Suntory Beverage & Food Limited（Japan）
• Ocean Spray Cranberries, Inc.（USA）
• Welch Foods Inc.（USA）
• Dole Food Company, Inc.（USA）
• Del Monte Foods, Inc.（USA）
• Florida's Natural Growers, Inc.（USA）
• Eckes-Granini Group GmbH（Germany）
• Lassonde Industries Inc.（Canada）
• Tampico Beverages, Inc.（USA）
• Dabur India Ltd.（India）
• Uni-President Enterprises Corp.（Taiwan）
• Campbell Soup Company（USA）
• Bolthouse Farms（USA）
• Juice Generation（USA）
• Pressed Juicery（USA）

结论与建议

Global Fruit and Vegetable Juice Market size was valued at USD 145.27 Billion in 2024 and is poised to grow from USD 154.71 Billion in 2025 to USD 256.05 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The global fruit and vegetable juice market is witnessing significant expansion driven by evolving consumer preferences towards healthier diets and the rising popularity of cold-pressed juices. An increasing number of consumers prioritize healthy food options to maintain weight and mitigate chronic disease risks, which is reshaping consumption habits, especially as people pivot from carbonated beverages to nutrient-rich juices. Notably, fresh fruit costs represent a substantial portion of household food expenditures, underscoring the emphasis on health among consumers. As health consciousness rises, the demand for natural juices is anticipated to grow, presenting numerous opportunities for product innovation. This focus on organic and clean-label offerings will likely sustain the trend towards nutritious beverages, further propelling market growth worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fruit and Vegetable Juice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fruit and Vegetable Juice Market Segments Analysis

Global Fruit and Vegetable Juice Market is segmented by Product, Flavor, Category, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Fruit Juices, Fruit & Vegetable Blend and Vegetable juices. Based on Flavor, the market is segmented into Sweet, Salty, Spicy and Others. Based on Category, the market is segmented into Carbonated and non-carbonated. Based on Packaging Type, the market is segmented into Bottles, Cans and Tetra packs. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fruit and Vegetable Juice Market

A key factor propelling the global fruit and vegetable juice market is the increasing preference for healthy eating habits and a heightened awareness of the health benefits associated with consuming fruit juices. As individuals become more health-conscious, there is an escalating emphasis on maintaining a balanced diet to prevent chronic illnesses and manage healthy body weight. This shift in consumer mindset has led to a growing demand for healthier beverage alternatives, particularly natural fruit juices, which are recognized for their substantial nutritional benefits. Consequently, this trend is significantly influencing the expansion of the juice market worldwide.

Restraints in the Global Fruit and Vegetable Juice Market

A notable challenge facing the Global Fruit and Vegetable Juice market is the prevalent high sugar content found in numerous fruit juices. With growing awareness of health issues associated with excessive sugar intake, such as obesity and type 2 diabetes, consumers are increasingly seeking healthier options. The rising demand for low-sugar and sugar-free alternatives poses a significant obstacle for market growth. This shift in consumer preferences compels manufacturers to adapt by creating innovative, healthier, and more natural product offerings that align with the health-conscious mindset of today's buyers. Consequently, the industry must navigate these changing demands to remain competitive.

Market Trends of the Global Fruit and Vegetable Juice Market

The Global Fruit and Vegetable Juice market is witnessing a significant shift towards organic and natural offerings, driven by an increasingly health-conscious consumer base. As awareness of the health benefits of natural juices rises, manufacturers are prioritizing the development of organic products to differentiate themselves in a competitive landscape. Cold-pressed juices are gaining traction due to their perceived freshness and superior nutrient retention, appealing to wellness-oriented buyers. Furthermore, the demand for exotic fruit juices is on the rise, as consumers seek out unique flavors that provide both novelty and potential health benefits, further shaping the industry's evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fruit and Vegetable Juice Market Size by Product & CAGR (2026-2033)

• Market Overview
• Fruit Juices
• Fruit & Vegetable Blend
• Vegetable juices

Global Fruit and Vegetable Juice Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Sweet
• Salty
• Spicy
• Others

Global Fruit and Vegetable Juice Market Size by Category & CAGR (2026-2033)

• Market Overview
• Carbonated
• Non-carbonated

Global Fruit and Vegetable Juice Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Tetra packs

Global Fruit and Vegetable Juice Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Fruit and Vegetable Juice Market Size & CAGR (2026-2033)

• North America (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Flavor, Category, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (USA) (Tropicana, Naked Juice)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA) (Minute Maid, Simply Orange, Odwalla)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA) (Snapple, Mott's)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (USA) (Capri Sun)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray Cranberries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Welch Foods Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Monte Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florida's Natural Growers, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eckes-Granini Group GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lassonde Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tampico Beverages, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolthouse Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Generation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pressed Juicery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations