野生动物旅游市场规模、份额和成长分析（按游客群体、类型、游客年龄层、预订方式和地区划分）－2026-2033年产业预测

预计到 2024 年，野生动物旅游市场规模将达到 1,766.2 亿美元，到 2025 年将成长至 1,898.7 亿美元，到 2033 年将成长至 3,386.2 亿美元，在预测期（2026-2033 年）内，复合成长率为 7.5%。

受人们对自然和野生动物体验日益增长的兴趣推动，野生动物旅游市场正经历强劲增长。推动这一趋势的因素包括野生动物保护意识提升和对永续旅游实践的需求。社群媒体的普及提高了人们的环保意识，促使游客在自然环境中与野生动物互动。然而，环境恶化和对当地社区的剥削等挑战对永续性构成威胁。过度旅游会破坏脆弱的生态系统，而野生动物的商业化会对动物福利产生负面影响。不过，环保旅游的转变和体验式旅游的兴起等关键趋势为企业带来了机会。透过积极推行负责任的旅游倡议并利用科技进行教育，企业可以创造有意义的野生动物体验，既能吸引具有环保意识的游客，又能最大限度地减少对生态系统的影响。

野生动物旅游市场驱动因素

人们对环境保护和永续性的日益关注，正推动着游客对生态旅游和野生动物保护的兴趣。随着人们对生态议题的认识不断提高，野生动物旅游越来越受到青睐，它不仅能提供独特而难忘的体验，也能成为教育平台。这种旅游方式让游客有机会参与保育工作中，并了解野生动物保育的重要性。透过参与野生动物旅游，游客既能满足自己对冒险的渴望，也能为保护自然栖息地和促进旅游业的永续发展做出贡献。

野生动物旅游市场的限制

野生动物旅游业面临诸多限制因素，主要源自于其对环境的潜在负面影响。此类旅游活动会扰乱生态系统和野生动物栖息地，对动物族群及其生存状况构成威胁。诸如噪音过大、乱丢垃圾和劣化自然资源等不负责任的行为，会进一步加剧这些问题，对环境造成有害后果。在发展野生动物旅游业和保护自然栖息地之间取得平衡至关重要，因为不可持续的做法会导致生物多样性丧失，并对支撑野生动物生存的脆弱生态系统造成长期损害。

野生动物旅游市场趋势

受环境问题和传统旅游对生态影响的日益关注，野生动物旅游市场正经历着向永续模式转变的显着趋势。游客越来越倾向于选择以保育和野生动物为优先的环保体验，这促使生态旅游计画和低影响旅行方式蓬勃发展。负责任的野生动物观赏方式正日益受到重视，越来越多的业者开始采纳相关准则，以最大限度地减少对栖息地和物种的影响。随着消费者对旅行选择的意识不断增强，这种向永续野生动物旅游的转变正在重塑整个产业，促进当地社区、保育组织和旅游业者之间的合作，从而在旅游业与自然之间建立和谐的平衡。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 监管分析

全球野生动物旅游市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 群组/朋友
• 夫妻
• 家庭
• 独自旅行

全球野生动物旅游市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 森林野生动物之旅
• 海洋野生动物之旅

全球野生动物旅游市场规模（依游客年龄层划分）及复合年增长率（2026-2033 年）

• 20岁以下
• 20至40岁
• 40岁或以上

全球野生动物旅游市场规模（以预订方式划分）及复合年增长率（2026-2033 年）

• 直接预订
• 旅行社
• 市集预订

全球野生动物旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• TUI Group（Germany）
• G Adventures（Canada）
• Lindblad Expeditions（US）
• Natural Habitat Adventures（US）
• Ecoventura（Ecuador）
• Exodus Travels（UK）
• Micato Safaris（Kenya）
• Tauck（US）
• World Expeditions（Australia）
• African Travel, Inc.（US）
• Wildlife Safari（US）
• Discover Corps（US）
• Road Scholar（US）
• Steppes Travel（UK）
• Wildland Adventures（US）
• Audley Travel（UK）
• Ker & Downey（US）
• Jacada Travel（UK）

结论与建议

Wildlife Tourism Market size was valued at USD 176.62 Billion in 2024 and is poised to grow from USD 189.87 Billion in 2025 to USD 338.62 Billion by 2033, growing at a CAGR of 7.5% during the forecast period (2026-2033).

The Wildlife Tourism Market is experiencing robust growth, fueled by an increasing interest in nature and wildlife experiences. Factors like heightened awareness of wildlife conservation and a demand for sustainable tourism practices are driving this trend. Social media enhances visibility, motivating travelers to engage with wildlife in its natural setting. However, challenges such as environmental degradation and community exploitation pose risks to sustainability. Over-tourism threatens fragile ecosystems, while the commodification of wildlife can adversely affect animal welfare. Nevertheless, key trends, including a shift towards eco-friendly travel and the rise of experiential tourism, present opportunities for businesses. By embracing responsible tourism initiatives and leveraging technology for education, companies can create meaningful wildlife experiences while minimizing ecological footprints, appealing to environmentally conscious travelers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wildlife Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wildlife Tourism Market Segments Analysis

Global Wildlife Tourism Market is segmented by Group, Type, Tourist Age Group, Booking Mode and region. Based on Group, the market is segmented into Groups/Friends, Couples, Family and Solo. Based on Type, the market is segmented into Forest Wildlife Tour and Marine Wildlife Tour. Based on Tourist Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Booking Mode, the market is segmented into Direct, Travel Agent and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wildlife Tourism Market

The growing emphasis on environmental conservation and sustainability has sparked a heightened interest in ecotourism and wildlife conservation among travelers. As individuals become more conscious of ecological issues, they are increasingly drawn to wildlife tourism, which not only offers unique and memorable experiences but also serves as an educational platform. This type of tourism enables visitors to engage with conservation initiatives and understand the importance of wildlife preservation. By participating in wildlife tourism, travelers can satisfy their desire for adventure while also contributing to the protection of natural habitats and the promotion of sustainable practices within the tourism industry.

Restraints in the Wildlife Tourism Market

The wildlife tourism sector faces several constraints, primarily stemming from its potential adverse effects on the environment. Activities associated with this form of tourism may disrupt ecosystems and wildlife habitats, posing threats to both animal populations and their living conditions. Irresponsible behaviors, such as excessive noise levels, littering, and degradation of natural resources, further exacerbate these issues, leading to detrimental consequences for the environment. The balance between promoting wildlife tourism and ensuring the preservation of natural habitats is crucial, as unsustainable practices can result in loss of biodiversity and long-term harm to the fragile ecosystems that sustain wildlife.

Market Trends of the Wildlife Tourism Market

The Wildlife Tourism market is experiencing a notable trend towards sustainable practices, driven by heightened awareness of environmental issues and the ecological footprint of traditional tourism. Travelers are increasingly seeking eco-friendly experiences that prioritize conservation and wildlife protection, leading to a surge in eco-tourism initiatives and low-impact travel options. Responsible wildlife watching has gained traction, with operators adopting guidelines to minimize disturbance to habitats and species. As consumers become more conscientious about their travel choices, this shift towards sustainable wildlife tourism is reshaping the industry, encouraging partnerships between local communities, conservation organizations, and tour operators to create a harmonious balance between tourism and nature.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Wildlife Tourism Market Size by Group & CAGR (2026-2033)

• Market Overview
• Groups/Friends
• Couples
• Family
• Solo

Global Wildlife Tourism Market Size by Type & CAGR (2026-2033)

• Market Overview
• Forest Wildlife Tour
• Marine Wildlife Tour

Global Wildlife Tourism Market Size by Tourist Age Group & CAGR (2026-2033)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Wildlife Tourism Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Direct
• Travel Agent
• Marketplace Booking

Global Wildlife Tourism Market Size & CAGR (2026-2033)

• North America (Group, Type, Tourist Age Group, Booking Mode)
  • US
  • Canada
• Europe (Group, Type, Tourist Age Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Group, Type, Tourist Age Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Group, Type, Tourist Age Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Group, Type, Tourist Age Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micato Safaris (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tauck (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• African Travel, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildlife Safari (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discover Corps (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Scholar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildland Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audley Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ker & Downey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacada Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations