纯素化妆品市场规模、份额和成长分析（按产品类型、包装类型、消费者属性、价格分布、销售管道和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，纯素化妆品市场规模将达到 178.9 亿美元，到 2025 年将成长至 189.8 亿美元，到 2033 年将成长至 304.8 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.1%。

纯素化妆品涵盖旨在提升个人形象，同时完全不含胶原蛋白和蜂蜡等动物性成分的产品。主要类别包括护肤、护髮产品和彩妆品，销售通路涵盖专卖店、超级市场、超级市场和电商平台。随着纯素主义从小众走向主流，消费者对永续性的需求日益增长，促使化妆品製造商重新思考其成分选择和生产过程。资讯获取管道的增加和对环境问题的日益关注，正在提升消费者的鑑赏力，并改变他们的购买行为。为此，製造商正加大研发投入，创新产品线，并扩大具有道德意识、寻求纯素替代品的消费者群。

纯素化妆品市场驱动因素

受消费者偏好转向无动物实验、纯净美容产品的推动，纯素化妆品市场预计将迎来显着成长。这一快速成长的趋势，尤其是在欧洲和美国，显示消费者对符合伦理道德和永续的美容产品有强烈的需求。倡导动物权和环境保护的社会运动对消费者的购买行为产生了重大影响，推动了对纯素配方产品的需求。产业领导企业正积极回应，推出采用天然成分配製的创新产品，以吸引註重健康的消费者。随着全球意识的不断提高，纯素化妆品市场可望在各个消费群体中获得更大的影响力，展现其广泛的潜力和对美妆产业的持久影响。

纯素化妆品市场的限制

纯素化妆品市场面临许多阻碍其发展的重大挑战。消费者行为的改变日益凸显，他们越来越重视安全、污染风险低且保存期限长的产品。此外，大型零售店的关闭造成了巨大的损失，也阻碍了品牌的扩张。因此，许多公司正致力于加强线上销售管道。为了有效景气衰退，一些领先品牌正将重心转向提供满足消费者居家照护需求的健康产品。随着非必需品支出持续下降，整个化妆品行业的销售可能受到不利影响。

纯素化妆品市场趋势

纯素化妆品市场正经历显着成长，这主要得益于消费者对符合伦理、零残忍和植物来源产品的偏好。消费者越来越倾向于选择不含动物成分和动物产品的化妆品，并优先考虑这些配方带来的健康益处。纯素化妆品不仅因其符合伦理而备受青睐，更因其能够透过天然植物来源的抗氧化剂减少环境压力造成的皮肤损伤而广受欢迎。这种对永续性和健康需求的追求进一步推动了纯素美容产品的需求，并持续推动市场成长，因为消费者正在寻找有效且环保的传统化妆品替代品。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析及其影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 客户和购买标准分析
• PESTEL 分析
• 总体经济指标
• 市场吸引力指数
• 监管分析
• 定价分析
• 价值链分析

全球纯素化妆品市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 脸部护理产品
• 眼部护理产品
• 唇部产品
• 美甲产品

全球纯素化妆品市场规模（按包装类型和复合年增长率划分）（2026-2033 年）

• 泵式容器和分配器
• 便携包
• 罐
• 铅笔
• 管子
• 其他的

全球纯素化妆品市场规模（按消费者属性和复合年增长率划分）（2026-2033 年）

• 男性
• 女士
• 孩子

全球纯素化妆品市场规模（按价格分布和复合年增长率划分）（2026-2033 年）

• 鳟鱼
• 优质的

全球纯素化妆品市场规模（按销售管道和复合年增长率划分）（2026-2033 年）

• 批发商/经销商
• 现代零售
• 便利商店
• 百货公司
• 专卖店
• 线上零售商
• 其他的

全球纯素化妆品市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Milani（US）
• Too Faced（US）
• Tarte（US）
• Urban Decay（US）
• Wet n Wild（US）
• Lush（UK）
• Kat Von D Beauty（US）
• Zuzu Luxe（US）
• Ecco Bella（US）
• Bare Blossom（Australia）
• Emma Jean Cosmetics（US）
• Modern Mineral Makeup（US）
• Arbonne（US）
• Pacifica（US）
• Nature's Gate（US）
• Beauty Without Cruelty（UK）
• Billy Jealousy（US）
• MuLondon Organic（UK）
• Gabriel Cosmetics（US）
• PHB Ethical Beauty Ltd.（UK）

结论与建议

Vegan Cosmetics Market size was valued at USD 17.89 Billion in 2024 and is poised to grow from USD 18.98 Billion in 2025 to USD 30.48 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The vegan cosmetics sector encompasses products designed to enhance personal appearance while completely avoiding animal-derived ingredients like collagen and beeswax. Key categories include skin care, hair care, and color cosmetics, which are distributed through specialized shops, supermarkets, hypermarkets, and e-commerce platforms. As veganism shifts from niche to mainstream, consumer demand for sustainability is prompting cosmetic companies to reassess their ingredient choices and production processes. Enhanced access to information and rising environmental concerns have made consumers more discerning, driving a transformation in purchasing behavior. This evolution has spurred manufacturers to invest in research and development, innovate product offerings, and target the growing segment of ethically-minded consumers seeking vegan alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Cosmetics Market Segments Analysis

Global Vegan Cosmetics Market is segmented by product type, packaging type, consumer orientation, price range, sales channel, and region. Based on product type, the market is segmented into facial products, eye products, lip products, nail products. Based on packaging type, the market is segmented into pumps & dispensers, compact cases, jars, pencils and sticks, tubes, others. Based on consumer orientation, the market is segmented into men, women, kids. Based on price range, the market is segmented into mass, premium. Based on sales channel, the market is segmented into wholesalers/ distributors, modern trade, convenience stores, departmental stores, specialty stores, online retailers, others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Vegan Cosmetics Market

The vegan cosmetics market is poised for substantial growth, driven by shifting consumer preferences towards cruelty-free and clean beauty products. This burgeoning trend showcases a strong inclination among consumers, particularly in Western regions, toward ethical and sustainable beauty options. Social movements advocating for animal rights and environmental responsibility have significantly influenced purchasing behaviors, creating increased demand for vegan formulations. Industry leaders are responding by introducing innovative products that incorporate natural ingredients, appealing to health-conscious consumers. As awareness continues to spread globally, the market for vegan cosmetics is set to become more influential across various demographics, highlighting its expansive potential and lasting impact on the beauty industry.

Restraints in the Vegan Cosmetics Market

The vegan cosmetics market faces several significant challenges that hinder its growth. Shifts in consumer behavior have led individuals to prioritize safer products with reduced contamination risks and longer shelf lives. Additionally, the closure of major retail venues has resulted in substantial losses, creating obstacles for brand expansion. Consequently, many companies are now concentrating on enhancing their online sales channels. To navigate the downturn effectively, some prominent brands are pivoting towards offering wellness products that cater to consumers' home care needs. As spending on non-essential items continues to diminish, the overall sales within the cosmetics sector are likely to be adversely affected.

Market Trends of the Vegan Cosmetics Market

The vegan cosmetics market is witnessing a remarkable surge driven by consumer preferences for ethical, cruelty-free, and plant-based products. Shoppers increasingly gravitate toward cosmetics free from animal ingredients and by-products, valuing the health benefits these formulations offer. Vegan cosmetics are celebrated not only for their ethical considerations but also for their ability to mitigate skin damage caused by environmental stressors, thanks to the antioxidants derived from natural plant sources. This alignment with sustainability and wellness is prompting a heightened demand for vegan beauty products, which continues to elevate the market's growth trajectory as consumers seek out effective, eco-friendly alternatives to traditional cosmetics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Regulatory Analysis
• Pricing Analysis
• Value Chain Analysis

Global Vegan Cosmetics Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Facial Products
• Eye Products
• Lip Products
• Nail Products

Global Vegan Cosmetics Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Pumps & Dispensers
• Compact Cases
• Jars
• Pencils and Sticks
• Tubes
• Others

Global Vegan Cosmetics Market Size by Consumer Orientation & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Kids

Global Vegan Cosmetics Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Mass
• Premium

Global Vegan Cosmetics Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Wholesalers/ Distributors
• Modern Trade
• Convenience Stores
• Departmental Stores
• Specialty Stores
• Online Retailers
• Others

Global Vegan Cosmetics Market Size & CAGR (2026-2033)

• North America, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • US
  • Canada
• Europe, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Milani (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Too Faced (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Decay (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wet n Wild (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kat Von D Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuzu Luxe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecco Bella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Blossom (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emma Jean Cosmetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modern Mineral Makeup (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacifica (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Gate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Without Cruelty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billy Jealousy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuLondon Organic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gabriel Cosmetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PHB Ethical Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation