零售业物联网 (IoT) 市场规模、份额和成长分析（按组件、技术、部署类型和地区划分）—产业预测 2026-2033 年

预计到 2024 年，全球零售物联网市场规模将达到 545.7 亿美元，到 2025 年将成长至 700.7 亿美元，到 2033 年将成长至 5,176.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 28.4%。

受消费者对便利全通路购物体验日益增长的需求驱动，全球零售物联网市场正经历显着成长。物联网设备促进了线上线下零售的融合，为消费者提供无缝体验。零售商正利用物联网赋能的数据分析来深入了解客户行为，从而实施个人化行销策略并提高营运效率。机器学习驱动的预测分析已成为一大趋势，使零售商能够预测客户需求和市场变化。即时分析、RFID标籤和人工智慧感测器等技术创新正在提升生产力并增强客户参与。此外，策略合作和新产品推出以及零售营运中对自动化、客製化和永续性的重视，预计也将推动市场成长。

全球零售物联网市场按组件、技术、部署类型、应用和地区进行细分。依组件划分，市场分为硬体、平台和服务。按技术划分，市场分为低功耗蓝牙 (Bluetooth Low Energy)、近距离场通讯 (NFC) 和 Zigbee。依部署类型划分，市场分为本地部署和云端部署。按应用划分，市场分为业务管理、客户关係管理、资产管理、广告/行销。按地区划分，分析涵盖北美、欧洲、亚太、拉丁美洲以及中东和非洲。

全球零售业物联网市场驱动因素

物联网在全球零售市场的主要驱动力之一是消费者对个人化服务带来的更佳体验日益增长的需求。零售商正利用物联网技术收集消费者偏好和行为的即时数据，从而客製化产品并打造无缝的购物体验。智慧型设备、信标和互联应用有助于实现高效的库存管理、优化供应链并支援精准行销策略。随着消费者对便利性和个人化的需求不断增长，整合物联网解决方案已成为零售商在快速变化的市场环境中保持竞争力、提升营运效率和培养客户忠诚度的关键所在。

阻碍因素

物联网在全球零售市场发展面临的主要限制因素之一是物联网设备整合带来的重大网路安全风险。零售商面临日益严重的资料外洩和骇客攻击威胁，这些威胁可能危及敏感的客户资讯和品牌信任。互联设备和网路安全保障的复杂性可能导致漏洞，并阻碍零售商全面采用物联网解决方案。此外，缺乏标准化的安全通讯协定和指南进一步加剧了这个问题，可能导致企业难以实施充分的保护措施，最终阻碍其投资物联网技术用于零售营运。

全球零售市场物联网市场趋势

全球零售业物联网市场正经历重大变革，人工智慧技术正与物联网设备融合，旨在提升营运效率并改善客户体验。零售商正加速采用人工智慧驱动的解决方案，以优化供应链、实现库存补货流程自动化并精准预测消费者需求。这种融合催生了诸如无现金支付和无缝购物体验等创新门市概念，并促使主要企业纷纷采用物联网技术。随着企业致力于透过这些技术进步提升便利性、缩短等待时间并提高盈利，未来几年零售业物联网可望迎来强劲成长和转型。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

全球零售业物联网 (IoT) 市场规模（按组件划分）及复合年增长率 (2026-2033)

• 硬体
  • 信标
  • RFID标籤
  • 感应器
  • 穿戴式装置
• 平台
  • 连线管理
  • 应用程式管理
  • 设备管理
• 服务
  • 专业服务
  • 託管服务

全球零售业物联网 (IoT) 市场规模（按技术及复合年增长率划分）（2026-2033 年）

• Bluetooth Low Energy
• 近距离场通讯（NFC）
• Zigbee
• 其他的

全球零售业物联网 (IoT) 市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 本地部署
• 云

全球零售业物联网市场规模（依应用及复合年增长率划分）（2026-2033 年）

• 营运管理
  • 库存管理
  • 供应链自动化
  • 劳动力管理
  • 安全措施
• 客户管理
  • 智慧型自动贩卖机
  • 智慧货架
  • 列管理
  • 自动收银机
• 资产管理
  • 资产追踪
  • 预测性维护
• 广告与行销
  • 智慧数位电子看板
  • 地理行销
• 其他的

全球物联网 (IoT) 市场规模及复合年增长率 (2026-2033)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• IBM（USA）
• Intel Corporation（USA）
• Microsoft Corporation（USA）
• Cisco Systems Inc.（USA）
• SAP SE（Germany）
• Zebra Technologies Corporation（USA）
• PTC Inc.（USA）
• Huawei Technologies Co. Ltd.（China）
• Amazon Web Services, Inc.（USA）
• Fujitsu Ltd.（Japan）
• Bosch Software Innovations GmbH（Germany）
• NXP Semiconductors NV（Netherlands）
• Qualcomm Inc.（USA）
• Google LLC（USA）
• Hewlett Packard Enterprise Development LP（USA）
• Oracle Corporation（USA）
• Siemens AG（Germany）
• General Electric Company（USA）

结论与建议

Global Internet Of Things In Retail Market size was valued at USD 54.57 Billion in 2024 and is poised to grow from USD 70.07 Billion in 2025 to USD 517.65 Billion by 2033, growing at a CAGR of 28.4% during the forecast period (2026-2033).

The global Internet of Things (IoT) in retail is experiencing significant growth, fueled by the increasing demand for convenient, omnichannel shopping experiences. IoT devices promote the convergence of online and offline retail, offering seamless interactions for consumers. Retailers are leveraging IoT-driven data analysis to gain vital insights into customer behavior, enabling personalized marketing strategies and improved operational efficiency. The rise of predictive analytics through machine learning is emerging as a key trend, allowing retailers to anticipate customer demand and market shifts. Technological innovations, such as real-time analytics, RFID tagging, and AI-powered sensors, are enhancing productivity and customer engagement. Additionally, strategic partnerships and new product launches are expected to propel market growth, emphasizing automation, customization, and sustainability in retail operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Internet Of Things In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Internet Of Things In Retail Market Segments Analysis

The global internet of things in retail market is segmented into component, technology, deployment, application, and region. By component, the market is classified into hardware, platform, and services. Depending on technology, it is divided into Bluetooth low energy, near field communication, and Zigbee. According to deployment, the market is bifurcated into on-premise and cloud. As per the application, it is categorized into operations management, customer management, asset management, and advertising & marketing. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Internet Of Things In Retail Market

One of the key market drivers for the Global Internet of Things (IoT) in Retail Market is the increasing demand for enhanced customer experiences through personalized services. Retailers are leveraging IoT technologies to gather real-time data about consumer preferences and behaviors, enabling them to tailor offerings and create seamless shopping experiences. Smart devices, beacons, and connected applications facilitate effective inventory management, optimize supply chains, and enable targeted marketing strategies. As consumers increasingly expect convenience and customization, the integration of IoT solutions becomes vital for retailers to stay competitive, improve operational efficiency, and foster customer loyalty in a rapidly evolving market landscape.

Restraints in the Global Internet Of Things In Retail Market

One of the key market restraints for the global Internet of Things (IoT) in retail market is the significant cybersecurity risk associated with the integration of IoT devices. Retailers increasingly face threats from data breaches and hacking incidents, compromising sensitive customer information and brand integrity. The complexity of securing interconnected devices and networks can lead to vulnerabilities that may deter retailers from fully adopting IoT solutions. Additionally, the lack of standardized security protocols and guidelines further complicates the scenario, as companies may struggle to implement adequate protective measures, ultimately hindering their willingness to invest in IoT technologies for retail operations.

Market Trends of the Global Internet Of Things In Retail Market

The Global Internet of Things (IoT) market within the retail sector is witnessing a significant shift towards the integration of AI technologies and IoT devices, driving operational efficiencies and enhancing customer experiences. Retailers are increasingly adopting AI-driven solutions to optimize supply chains, automate inventory restocking processes, and accurately predict consumer demand. This convergence allows for innovative store concepts, such as cashless checkouts and seamless shopping experiences, exemplified by leading players implementing IoT technologies. As companies focus on improving convenience, reducing wait times, and boosting profitability through these advancements, the IoT in retail is poised for robust growth and transformation in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Internet Of Things In Retail Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
  • Beacons
  • RFID Tags
  • Sensors
  • Wearables
• Platform
  • Connectivity Management
  • Application Management
  • Device Management
• Services
  • Professional Services
  • Managed Services

Global Internet Of Things In Retail Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Bluetooth Low Energy
• Near Field Communication
• Zigbee
• Others

Global Internet Of Things In Retail Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premise
• Cloud

Global Internet Of Things In Retail Market Size by Application & CAGR (2026-2033)

• Market Overview
• Operations Management
  • Inventory Management
  • Supply Chain Automation
  • Workforce Management
  • Security & Safety
• Customer Management
  • Smart Vending Machine
  • Smart Shelves
  • Queue Management
  • Automated Checkout
• Asset Management
  • Asset Tracking
  • Predictive Maintenance
• Advertising & Marketing
  • Smart Digital Signage
  • Geomarketing
• Others

Global Internet Of Things In Retail Market Size & CAGR (2026-2033)

• North America (Component, Technology, Deployment Mode, Application)
  • US
  • Canada
• Europe (Component, Technology, Deployment Mode, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Deployment Mode, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Deployment Mode, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Deployment Mode, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch Software Innovations GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Development LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations