体育用品市场规模、份额和成长分析（按运动项目、分销管道、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，体育用品市场规模将达到 4,022.6 亿美元，到 2025 年将成长至 4,300.2 亿美元，到 2033 年将成长至 7,333.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

在持续创新和技术进步的推动下，体育用品市场正经历显着成长，以满足不断变化的消费者需求。人们对健康生活方式益处的日益重视，也促进了对运动和健身器材的需求成长。此外，国内外各类运动赛事的日益普及也推动了市场扩张。随着人们对儿童身体发育的日益关注，预计这一趋势将持续下去，进而推动体育用品支出的成长。印度和中国市场尤其具有巨大的发展潜力，这得益于个人收入和生活水准的提高。此外，亚太地区的低成本生产和蓬勃发展的製造业也进一步推动了该地区的成长，从而进一步提升了体育用品市场的巨大潜力。

体育用品市场的成长要素

女性参与运动的日益普及，是推动运动用品市场扩张的强大动力。近年来，在致力于促进竞技领域性别平等的运动组织的努力下，女性参与各类体育活动的人数显着增加。这种转变不仅改变了体育赛事的面貌，也为女性专用运动装备的需求成长铺平了道路。随着越来越多的女性拥抱积极的生活方式，从服装到专业装备，满足她们特定需求的器材需求也日益增长。这凸显了体育产业重要的文化演变，并开启了新的成长机会。

影响体育用品市场的因素

体育用品市场面临的一大阻碍因素是来自其他休閒活动的竞争日益加剧。随着消费者兴趣的转变，许多人开始转向对体力消耗较小的活动，例如虚拟实境游戏、点播串流服务以及其他各种娱乐形式。这种转变显着影响了潜在客户原本用于运动和健身的时间和资源。数位娱乐的普及可能会助长一种更久坐的生活方式，导致人们减少参与传统运动。因此，这种转变可能导致体育用品的需求停滞不前甚至下降。

体育用品市场趋势

受消费者日益增长的健康和健身意识的推动，体育用品市场正在经历一场变革。健康意识的提升促使越来越多的人参与各种健身活动，包括健身房运动、瑜珈和户外运动。这项转变很大程度上得益于健身健身社群媒体的影响，他们提高了人们对各种健身方式的认知度，并鼓励消费者透过购买优质运动用品来提升运动体验。这种需求的激增涵盖了广泛的产品，从家用健身必备用品（如哑铃和阻力带）到跑步、骑行和瑜伽等专业装备，以及创新的收纳解决方案。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球体育用品市场规模（依运动类型划分）及复合年增长率（2026-2033 年）

• 球赛
• 冒险运动
• 健身/肌力训练
• 球过网
• 运动训练

全球体育用品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 实体零售
• 线上零售
• 百货公司和折扣店

全球体育用品市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 商业的
• 家用

全球体育用品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Nike（USA）
• Adidas（Germany）
• Under Armour（USA）
• Puma（Germany）
• Decathlon（France）
• Reebok（USA）
• Wilson Sporting Goods（USA）
• Callaway Golf（USA）
• Amer Sports（Finland）
• Yonex（Japan）
• ASICS（Japan）
• New Balance（USA）
• Columbia Sportswear（USA）
• Skechers（USA）
• Li Ning（China）
• Anta Sports（China）
• Speedo（UK）
• Brunswick Corporation（USA）
• Peloton Interactive（USA）
• Technogym（Italy）

结论与建议

Sports Equipment Market size was valued at USD 402.26 Billion in 2024 and is poised to grow from USD 430.02 Billion in 2025 to USD 733.35 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The sports equipment market is experiencing substantial growth driven by continuous innovations and technological advancements tailored to evolving consumer needs. Rising awareness of the benefits associated with a healthy lifestyle contributes to heightened demand for sports and fitness equipment. Furthermore, the surging popularity of various national and international sporting events fosters market expansion. This trend is expected to persist, with an increasing focus on children's physical development enhancing spending on sports equipment. The markets in India and China are particularly promising, bolstered by improved personal incomes and living standards. Additionally, low production costs and a thriving manufacturing sector are further propelling growth in the Asia Pacific region, indicating a strong future for the sports equipment market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Equipment Market Segments Analysis

Global Sports Equipment Market is segmented by Sports Type, Distribution Channel, End-User and region. Based on Sports Type, the market is segmented into Ball Sports, Adventure Sports, Fitness/Strength, Ball over net games and Athletic Training. Based on Distribution Channel, the market is segmented into Store-based Retail, Online Retail and Department & discount stores. Based on End-User, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Equipment Market

The growing involvement of women in sports serves as a powerful catalyst for the expansion of the sports equipment market. Recent trends indicate a marked increase in female participation across diverse athletic activities, driven by initiatives from sports organizations focused on promoting gender equality in the field. This transformation is not only altering the dynamics of sporting events but also paving the way for an increased demand for specialized sports equipment designed for women. As more women embrace active lifestyles, there is a clear need for equipment tailored to their unique requirements, ranging from apparel to specific gear, highlighting a significant cultural evolution within the sports industry that opens up new growth opportunities.

Restraints in the Sports Equipment Market

A notable constraint in the sports equipment market stems from the increasing competition posed by alternative leisure activities. As consumer interests shift, many people are turning to less physically demanding pursuits such as virtual reality gaming, on-demand streaming services, and various other entertainment options. This transformation significantly impacts the time and resources that potential customers might have traditionally devoted to sports and fitness activities. The prevalence of digital entertainment has facilitated a trend towards more sedentary lifestyles, potentially resulting in a reduced engagement in conventional sports. Consequently, this shift could lead to stagnation or even a decline in demand for sports equipment.

Market Trends of the Sports Equipment Market

The sports equipment market is witnessing a transformative trend driven by the escalating focus on fitness and wellness among consumers. With a surge in health consciousness, individuals are increasingly engaging in diverse fitness activities such as gym workouts, yoga, and outdoor sports. This shift is significantly influenced by fitness influencers and social media, which amplify the visibility of various fitness routines and inspire individuals to enhance their workout experiences through the acquisition of quality sports equipment. This burgeoning demand encompasses a wide array of products, including home gym essentials like weights and resistance bands, as well as specialized gear for running, cycling, and yoga, alongside innovative storage solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Equipment Market Size by Sports Type & CAGR (2026-2033)

• Market Overview
• Ball Sports
• Adventure Sports
• Fitness/Strength
• Ball over net games
• Athletic Training

Global Sports Equipment Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store-based Retail
• Online Retail
• Department & discount stores

Global Sports Equipment Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Commercial
• Household

Global Sports Equipment Market Size & CAGR (2026-2033)

• North America (Sports Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Sports Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callaway Golf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amer Sports (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speedo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations