 |
市场调查报告书
商品编码
1900467
男士个人护理市场规模、份额和成长分析（按类型、分销管道和地区划分）－2026-2033年产业预测Men's Personal Care Market Size, Share, and Growth Analysis, By Type (Men hair care, Men shaving), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy & Drugstores), By Region - Industry Forecast 2026-2033 |
||||||
预计到 2024 年，全球男士个人护理市场规模将达到 402.1 亿美元，到 2025 年将达到 439.5 亿美元，到 2033 年将达到 895.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.3%。
全球男士个人护理市场是一个充满活力的细分市场，涵盖护肤、护髮、香水和剃须产品，其成长主要受男士整装仪容和卫生意识不断提高的推动。都市化、可支配收入的成长以及社群媒体的影响等因素，促使男士们更加重视自我护理和职场整装仪容，从而推动了这个市场的成长。此外，消费者对天然和有机产品的需求也不断增长，同时，便捷的多功能解决方案也越来越受欢迎。电子商务已成为重要的分销管道，提高了产品的可及性。然而，仿冒品和高价格分布等挑战可能会阻碍市场扩张，尤其是在发展中地区。新兴市场的机会、持续的产品创新以及针对个人需求量身定制的个人化整装仪容解决方案，预计将成为推动市场持续成长的关键因素。
全球男士个人护理市场驱动因素
全球男士个人保健产品市场正经历显着增长，这主要得益于男性整装仪容意识的不断提高。随着男性越来越重视自身形象，他们也更愿意投资能够提升个人魅力和增强自信的护理产品。这种对自我护理和仪容日益增长的兴趣，正推动着各类男士个人保健产品需求的激增。因此，这一趋势反映了社会规范和消费者对男士仪容护理态度的转变，预计将显着促进整个男士个人护理市场的成长。
限制全球男士个人护理市场发展的因素
全球男士个人护理市场面临价格高于女士产品的挑战。这种价格差异可能会限制市场成长，尤其是在价格敏感型消费者比例较高的地区。潜在客户在权衡这些产品的投资价值和预算时，可能会越来越多地选择价格更实惠的替代品，从而阻碍市场整体的普及和扩张。因此，高价格构成了准入壁垒，影响了整个行业的销售，并抑制了竞争性成长。
男士个人护理市场的全球趋势
全球男士个人护理市场正经历着向有机和天然产品的显着转变，这反映出消费者对清洁和永续产品的偏好。这一趋势的驱动力在于人们越来越意识到合成成分的潜在风险以及个人保健产品对环境的影响。随着注重健康的消费者要求产品成分透明化，各大品牌纷纷回应，在其产品中添加有机和环保成分。这种转变不仅满足了消费者对更安全整装仪容产品的需求，也契合了以永续性发展为导向的生活方式，使有机产品成为市场成长的关键驱动力。
目录
介绍
- 调查目标
- 调查范围
- 定义
调查方法
- 资讯收集
- 二手资料和一手资料方法
- 市场规模预测
- 市场假设与限制
执行摘要
- 全球市场展望
- 供需趋势分析
- 细分市场机会分析
市场动态与展望
- 市场规模
- 市场动态
- 驱动因素和机会
- 限制与挑战
- 波特分析
关键市场考察
- 关键成功因素
- 竞争程度
- 关键投资机会
- 市场生态系统
- 市场吸引力指数（2025）
- PESTEL 分析
- 总体经济指标
- 价值链分析
- 定价分析
- 客户和购买标准分析
- 贸易分析
全球男士个人护理市场规模（按类型及复合年增长率划分）（2026-2033 年）
- 男士护髮
- 洗髮精和护髮素
- 髮胶
- 护髮素
- 髮胶喷雾和护髮霜
- 染髮剂
- 男士刮鬍
- 刮鬍皂
- 刮鬍膏
- 鬍后
- 刮鬍前用剂乳液
- 男士口腔护理
- 口腔护理产品
- 漱口水和口气清新产品
- 男士清洁用品
- 香味
- 肥皂
- 爽身粉
- 男士护肤
- 面颈霜/乳液
- 身体及护手霜/润肤露
- 洗面乳
- 保湿霜
- 其他男士个人保健产品
- 脸部美妆
- 眼妆
- 盥洗用品
- 指甲护理
全球男士个人护理市场规模（依分销管道划分）及复合年增长率（2026-2033 年）
- 大卖场和超级市场
- 药房和药品商店
- 电子商务
- 其他的
全球男士个人护理市场规模及复合年增长率（2026-2033）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区
竞争资讯
- 前五大公司对比
- 主要企业的市场定位（2025 年）
- 主要市场参与者所采取的策略
- 近期市场趋势
- 公司市占率分析（2025 年）
- 主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- Procter & Gamble Co.（United States）
- Unilever PLC（United Kingdom）
- L'Oreal SA（France）
- Beiersdorf AG（Germany）
- Johnson & Johnson（United States）
- Kao Corporation（Japan）
- Colgate-Palmolive Company（United States）
- The Estee Lauder Companies Inc.（United States）
- Coty Inc.（United States）
- Edgewell Personal Care Company（United States）
- Reckitt Benckiser Group PLC（United Kingdom）
- Amorepacific Corporation（South Korea）
- LG Household & Health Care Ltd.（South Korea）
- Godrej Consumer Products Limited（India）
- Marico Limited（India）
- Natura & Co Holding SA（Brazil）
- Oriflame Holding AG（Switzerland）
- Lion Corporation（Japan）
- Church & Dwight Co., Inc.（United States）
结论与建议
Global Men's Personal Care Market size was valued at USD 40.21 Billion in 2024 and is poised to grow from USD 43.95 Billion in 2025 to USD 89.52 Billion by 2033, growing at a CAGR of 9.3% during the forecast period (2026-2033).
The global men's personal care market represents a dynamic sector encompassing skincare, hair care, fragrances, and shaving products, driven by men's growing awareness of grooming and hygiene. Factors like urbanization, increasing disposable income, and social media influence are propelling this growth, as men embrace self-care and workplace grooming trends. The demand for natural and organic products is rising, alongside the popularity of multi-functional solutions that offer convenience. E-commerce has emerged as a prominent distribution channel, enhancing accessibility. However, challenges such as counterfeit goods and premium pricing may hinder market expansion, particularly in developing regions. Opportunities lie in emerging markets, continuous product innovation, and personalized grooming solutions tailored to individual needs, positioning the market for sustained growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Personal Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Men's Personal Care Market Segments Analysis
Global Men's Personal Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Men hair care, Men shaving, Men oral care, Men personal cleanliness, Men skin care and Men other personal care products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Men's Personal Care Market
The global market for men's personal care products is experiencing notable growth, fueled by a rising awareness among men regarding personal grooming. As men increasingly prioritize their appearance, there is a willingness to invest more in grooming products that enhance their look and confidence. This heightened focus on self-care and grooming has led to a surge in demand for a wide variety of men's personal care items. Consequently, this trend is anticipated to significantly propel the overall growth of the men's personal care market, reflecting a shift in societal norms and consumer attitudes towards male grooming practices.
Restraints in the Global Men's Personal Care Market
The Global Men's Personal Care market faces a significant challenge due to the higher pricing of men's personal care products compared to their female counterparts. This cost disparity can limit market growth, particularly in regions where consumers are more sensitive to pricing. As potential customers weigh the value of investing in these products against their budgets, many may opt for more affordable alternatives, thereby hindering broader market acceptance and expansion. Consequently, the inflated prices can serve as a substantial barrier to entry, impacting overall sales and stunting competitive growth within the industry.
Market Trends of the Global Men's Personal Care Market
The Global Men's Personal Care market is experiencing a notable shift towards organic and natural products, reflecting a broader consumer preference for clean and sustainable choices. This trend is driven by a growing awareness of the potential risks associated with synthetic ingredients and the environmental impact of personal care products. As health-conscious consumers seek transparency in product formulations, brands are responding by incorporating organic and eco-friendly ingredients into their offerings. This shift not only caters to the demand for safer grooming options but also aligns with a lifestyle that prioritizes sustainability, positioning organic products as a key driver of growth within the market.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Customer & Buying Criteria Analysis
- Trade Analysis
Global Men's Personal Care Market Size by Type & CAGR (2026-2033)
- Market Overview
- Men hair care
- Shampoos & Rinses
- Hair Gel
- Hair Conditioners
- Hair Sprays & Hair Cream
- Hair Dyes & Hair Colors
- Men shaving
- Shaving Soap
- Shaving Creams
- After Shave Lotions
- Pre-Shave Lotions
- Men oral care
- Dental Care Tools
- Mouthwashes & breath fresheners
- Men personal cleanliness
- Fragrances
- Soaps
- Body powders
- Men skin care
- Face and Neck Creams/Lotions
- Body and Hand Creams/Lotions
- Cleansers
- Moisturizers
- Men other personal care products
- Facial Makeup
- Eye Makeup
- Bathing Essentials
- Nail Care
Global Men's Personal Care Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Hypermarkets & Supermarkets
- Pharmacy & Drugstores
- E-commerce
- Others
Global Men's Personal Care Market Size & CAGR (2026-2033)
- North America (Type, Distribution Channel)
- US
- Canada
- Europe (Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Distribution Channel)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Estee Lauder Companies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Coty Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Edgewell Personal Care Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Reckitt Benckiser Group PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Marico Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Natura & Co Holding S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oriflame Holding AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
