社交电商市场规模、份额及成长分析（依经营模式、产品类型、平台/销售管道及地区划分）－2026-2033年产业预测

预计到 2024 年，全球社群电商市场规模将达到 7,822.5 亿美元，从 2025 年的 1,3155 亿美元成长到 2033 年的 9,4332.1 亿美元，在预测期（2026-2033 年）内复合年增长率为 31.87%。

电子商务正在改变零售业，并对社交电商领域产生重大影响。网路的普及和智慧型手机的广泛应用推动了网路购物的激增。社交电商作为一个变革性的市场平台，在满足消费者对便利性需求的同时，也提供了更广泛的产品选择。足不出户的购物便利，加上折扣、现金回馈和高效配送等诱人优惠，让社群电商更具吸引力。零售商正在利用扩增实境（AR）和人工智慧（AI）等先进技术来提升客户体验。 Facebook和Twitter等社群媒体平台已成为连结本地零售商、拓展销售管道和获取新客户的重要工具，最终推动了社群电商市场的成长。

全球社交电商市场驱动因素

全球社交电商市场主要由企业利用社群媒体加深与现有客户和潜在客户的互动所驱动。人们在社群媒体平台上花费的时间日益增多，通常每天超过两小时，这在这一现像中发挥了关键作用。与传统电商相比，这些平台能够提供更具互动性的购物体验，使其成为日益有效的行销工具，并促进了线上购物的持续成长。此外，社交网路的快速扩张和用户参与度的不断提高持续吸引消费者的注意力，使其成为现代市场中推动销售和培养品牌忠诚度的关键管道。

限制全球社交电商市场的因素

由于对资料安全和隐私的担忧，全球社交电商市场面临严峻的挑战。社交电商平台管理大量敏感讯息，包括财务和个人讯息，因此日益成为骇客攻击的目标。资料外洩不仅会损害公司声誉，还会对受影响的个人造成巨大的情感和经济损失。此外，资料滥用的风险极高，因此社群电商业者必须优先考虑强而有力的资料安全措施，并维护关键资讯的备份。为此，世界各国政府机构纷纷颁布法律法规，旨在加强资料保护和隐私标准。

全球社交电商市场趋势

随着企业越来越多地利用人工智慧和巨量资料技术来提升服务，全球社交电商市场正经历着重大变革时期。海量资料集的整合使企业能够分析历史趋势，深入了解客户行为，最终提升客户满意度。透过利用巨量资料，企业可以获得宝贵的讯息，从而提高销售额、吸引新客户并提升营运效率。这一趋势凸显了人们日益认识到数据驱动决策在社交电商领域的重要性，使企业能够更好地满足消费者需求，并在竞争日益激烈的数位化环境中创造更具吸引力的个人化购物体验。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术进步

全球社交电商市场规模（依经营模式和复合年增长率划分）（2026-2033 年）

• 企业对企业 (B2B)
• 企业对消费者 (B2C)
• 消费者对消费者 (C2C)

全球社交电商市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 个人护理和美容护理
• 服饰
• 配件
• 家居用品
• 保健品
• 食品/饮料
• 其他的

全球社交电商市场规模（依平台/销售管道划分）及复合年增长率（2026-2033 年）

• 影片商务（直播+预录）
• 社交网路主导的商业
• 社交转售
• 团购
• 产品评论平台

全球社交电商市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Facebook（United States）
• Instagram（United States）
• TikTok（China）
• Pinterest（United States）
• Twitter（United States）
• YouTube（United States）
• Amazon（United States）
• Poshmark Inc.（United States）
• Etsy Inc.（United States）
• PayPal Holdings, Inc.（United States）
• iQIYI（China）
• Sina Corporation（China）
• Microsoft Corporation（United States）
• Verint Systems Inc.（United States）
• Fashnear Technologies Private Limited（Meesho）（India）
• Roposo（India）
• Snap Inc.（United States）
• Alibaba Group（China）
• Rakuten（Japan）
• Shopify Inc.（Canada）

结论与建议

Global Social Commerce Market size was valued at USD 782.25 Billion in 2024 and is poised to grow from USD 1031.55 Billion in 2025 to USD 9433.21 Billion by 2033, growing at a CAGR of 31.87% during the forecast period (2026-2033).

E-commerce is reshaping the retail landscape, significantly influencing the social commerce sector. The global proliferation of internet connectivity and the ubiquitous nature of smartphones are facilitating a surge in online shopping. Social commerce emerges as a transformative market, offering consumers an extensive array of products while meeting the demand for convenience. The convenience of shopping from home, coupled with enticing offers like discounts, cashback, and efficient delivery options, makes social commerce increasingly appealing. Retailers leverage advanced technologies such as augmented reality and artificial intelligence to enhance the customer journey. Social media platforms like Facebook and Twitter serve as vital avenues for engaging local retailers, expanding their reach, and attracting new customers, ultimately propelling the growth of the social commerce market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segments Analysis

Global Social Commerce Market is segmented by Business Model, Product Type, Platform/Sales Channel and region. Based on Business Model, the market is segmented into Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage and Others. Based on Platform/Sales Channel, the market is segmented into Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying and Product Review Platforms. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Commerce Market

The Global Social Commerce market is significantly driven by businesses leveraging social media to engage with existing and prospective customers. The increasing time individuals spend on social media platforms, often exceeding two hours daily, plays a critical role in this phenomenon. These platforms facilitate a more interactive shopping experience compared to traditional e-commerce, enhancing their effectiveness as marketing tools and contributing to the ongoing growth of online purchasing. Furthermore, the rapid expansion and heightened user engagement on social networks continue to capture consumer interest, making them vital channels for driving sales and fostering brand loyalty in the modern marketplace.

Restraints in the Global Social Commerce Market

The Global Social Commerce market faces significant challenges stemming from concerns about data security and privacy. Hackers increasingly target social commerce platforms due to the vast amounts of sensitive information they manage, including financial and personal data. A data breach can not only jeopardize a company's reputation but also lead to substantial emotional and financial repercussions for individuals affected. Moreover, the risk of data misuse is considerable, prompting social commerce businesses to prioritize robust data security measures and maintain backups of essential information. In response, numerous governmental bodies worldwide have enacted legislation aimed at enhancing data protection and privacy standards.

Market Trends of the Global Social Commerce Market

The Global Social Commerce market is experiencing a significant shift as organizations increasingly leverage AI and big data technologies to enhance their service offerings. The integration of extensive datasets allows businesses to analyze historical trends and gain deep insights into customer behavior, ultimately driving improved customer satisfaction. As companies harness big data, they can unlock valuable information to boost sales, attract new clientele, and streamline operational efficiencies. This trend underscores the growing recognition of data-driven decision-making in social commerce, positioning firms to better respond to consumer demands and create tailored shopping experiences that resonate in an increasingly competitive digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement

Global Social Commerce Market Size by Business Model & CAGR (2026-2033)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global Social Commerce Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others

Global Social Commerce Market Size by Platform/Sales Channel & CAGR (2026-2033)

• Market Overview
• Video Commerce (Live stream + Prerecorded)
• Social Network-led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Global Social Commerce Market Size & CAGR (2026-2033)

• North America (Business Model, Product Type, Platform/Sales Channel)
  • US
  • Canada
• Europe (Business Model, Product Type, Platform/Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Product Type, Platform/Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Product Type, Platform/Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Product Type, Platform/Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poshmark Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fashnear Technologies Private Limited (Meesho) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roposo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations