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按类型、产品类型、类别、最终用途、酒精浓度、产量和地区分類的生啤酒市场规模、份额和增长分析 - 2026-2033 年行业预测

市场调查报告书

商品编码

1900621

按类型、产品类型、类别、最终用途、酒精浓度、产量和地区分類的生啤酒市场规模、份额和增长分析 - 2026-2033 年行业预测

Draught Beer Market Size, Share, and Growth Analysis, By Type (Keg Beer, Cask Beer), By Product Type (Lager, Ale), By Category, By End Use, By Alcohol Content, By Production, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球生啤酒市场规模将达到 440.4 亿美元，到 2025 年将达到 465.1 亿美元，到 2033 年将达到 719.2 亿美元，预测期（2026-2033 年）的复合年增长率为 5.6%。

全球生啤酒市场正经历强劲成长，这主要得益于消费者对直接从酒桶或桶装啤酒中供应的新鲜美味啤酒日益增长的偏好。这种供应方式提升了整体饮用体验，并已成为消费者的热门选择。社交和外出用餐机会的增加也推动了市场扩张。生啤酒通常与社交聚会、运动赛事和休閒活动连结在一起，丰富了顾客的体验和享受。随着经济状况的改善和可支配收入的增加，越来越多的人光顾酒吧，从而推动了对生啤酒的需求。这些因素共同创造了一个有利于生啤酒市场持续成长和在饮料行业保持热度的市场环境。

全球生啤酒市场驱动因素

全球生啤酒市场主要受酒吧、餐厅和酒馆等场所现场消费需求的推动。餐饮服务业的扩张，以及酒吧和啤酒厂的兴起，显着提升了生啤酒作为现场消费首选饮品的需求。这项转变主要源自于消费者追求独特、高品质啤酒体验的趋势，从而提高了社交场合对优质啤酒的期望。随着这些地方不断丰富啤酒种类，生啤酒在追求独特风味和品质的鑑赏家群体中持续走红。

限制全球生啤酒市场的因素

全球生啤酒市场受到一些分销相关限制的限制。与瓶装啤酒不同，生啤酒主要在店内（商店）供应，这主要是由于物流方面的挑战以及对专用分发设备的需求。这种有限的分销模式使得消费者难以在这些场所之外购买到生啤酒，并影响了其在不同地区的供应。因此，某些地区的消费者可能难以买到生啤酒，这限制了市场成长和消费者的选择。加强分销策略对于克服这些障碍、扩大生啤酒的供应范围至关重要。

全球生啤酒市场趋势

全球生啤酒市场正经历动态变化，这主要得益于精酿啤酒消费的快速成长。小规模独立啤酒厂的兴起，使其更加註重使用独特风味的原料而非批量生产的产品，这一趋势也得益于酒吧和餐厅数量的不断增长，这些场所供应精酿啤酒，从而提升了消费者的购买渠道和体验。此外，消费者对精酿啤酒的益处（例如其手工品质和多样化的风味）的认知不断提高，这正在培养一种欣赏精酿啤酒的文化。因此，生啤酒的需求稳定成长，反映了市场上对个人化、高端饮品选择的整体趋势。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Nestle（Switzerland）
HiPP GmbH & Co. Vertrieb KG（Germany）
Danone（France）
Abbott Laboratories（US）
Holle Baby Food AG（Switzerland）
Bubs Australia Limited（Australia）
Earth's Best Organic（US）
Babybio（France）
Parent's Choice（US）
Lebenswert Bio（Germany）
Kabrita（Netherlands）
Biostime International Holdings Limited（China）
Nature's One（US）
Prolacta Bioscience（US）
The Honest Company（US）
Bobbie（US）

结论与建议

简介目录

Product Code: SQMIG30E2041

Global Draught Beer Market size was valued at USD 44.04 Billion in 2024 and is poised to grow from USD 46.51 Billion in 2025 to USD 71.92 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The global draught beer market is witnessing robust growth, driven by the increasing preference for fresh, flavorful beer served directly from kegs or casks. This dispensing method enhances the overall drinking experience, making it a popular choice among consumers. The rise in socializing and dining out further supports market expansion, as draught beer is often linked to social gatherings, sports events, and casual leisure activities, enriching the atmosphere and enjoyment for patrons. As economic conditions improve and disposable incomes rise, more individuals are choosing to frequent pubs and bars, resulting in heightened demand for draught beer. This combination of factors positions the market for sustained growth and ongoing popularity within the beverage sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Draught Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Draught Beer Market Segments Analysis

Global Draught Beer Market is segmented by Type, Product Type, Category, End Use, Alcohol Content, Production and region. Based on Type, the market is segmented into Keg Beer and Cask Beer. Based on Product Type, the market is segmented into Lager, Ale, Stout, Pilsner and Wheat Beer. Based on Category, the market is segmented into Super Premium, Premium and Regular. Based on End Use, the market is segmented into Commercial Use and Home Use. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular Alcohol and High Alcohol. Based on Production, the market is segmented into Macro Breweries and Microbreweries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Draught Beer Market

The Global Draught Beer market is primarily influenced by its popularity in on-premise venues like bars, restaurants, and pubs. The expansion of the hospitality and foodservice sectors, coupled with a rising number of bars and breweries, significantly boosts the demand for draught beer as the favored option for on-site consumption. This shift is largely motivated by consumers' desires for a distinctive and high-quality beer experience, leading to an increasing expectation for premium offerings in social settings. As these establishments enhance their beer selections, draught beer continues to gain traction among enthusiasts seeking unique flavor profiles and quality.

Restraints in the Global Draught Beer Market

The Global Draught Beer market is hindered by certain limitations related to its distribution. Unlike packaged beer, draught beer is predominantly offered in on-premise locations, mainly due to logistical challenges and the need for specialized dispensing equipment. This restricted distribution creates barriers to accessing draught beer outside of these establishments, impacting its availability in various regions. As a result, consumers may find it difficult to obtain draught beer in certain areas, which can limit market growth and consumer choice. Enhanced distribution strategies are crucial to overcoming these obstacles and expanding the reach of draught beer to a broader audience.

Market Trends of the Global Draught Beer Market

The Global Draught Beer market is witnessing a dynamic shift influenced by the surge in craft beer consumption, characterized by small, independent breweries prioritizing unique, flavorful ingredients over mass production. This trend is buoyed by an expanding network of bars and restaurants embracing craft beer offerings, thus enhancing consumer access and experience. Moreover, heightened awareness of the benefits associated with craft beer, including its artisanal quality and diverse flavor profiles, is fostering a culture of appreciation among consumers. As a result, the demand for draught beer is steadily growing, reflecting a broader inclination toward personalized and premium beverage choices in the marketplace.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer And Buying Criteria Analysis
Regulatory Analysis

Global Draught Beer Market Size by Type & CAGR (2026-2033)

Market Overview
Keg Beer
Cask Beer

Global Draught Beer Market Size by Product Type & CAGR (2026-2033)

Market Overview
Lager
Ale
Stout
Pilsner
Wheat Beer

Global Draught Beer Market Size by Category & CAGR (2026-2033)

Market Overview
Super Premium
Premium
Regular

Global Draught Beer Market Size by End Use & CAGR (2026-2033)

Market Overview
Commercial Use
Home Use

Global Draught Beer Market Size by Alcohol Content Outlook & CAGR (2026-2033)

Market Overview
Low Alcohol
Regular Alcohol
High Alcohol

Global Draught Beer Market Size by Production & CAGR (2026-2033)

Market Overview
Macro Breweries
Microbreweries

Global Draught Beer Market Size & CAGR (2026-2033)

North America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- US
- Canada
Europe (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HiPP GmbH & Co. Vertrieb KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Holle Baby Food AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bubs Australia Limited (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Earth's Best Organic (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Babybio (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Parent's Choice (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lebenswert Bio (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kabrita (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biostime International Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's One (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Prolacta Bioscience (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bobbie (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments