兽医即时诊断市场规模、份额和成长分析（按产品类型、动物样本类型、检体、检测方法、最终用途和地区划分）—2026-2033年产业预测

全球兽医照护现场（POC）市场规模预计在 2024 年达到 28 亿美元，从 2025 年的 31.4 亿美元成长到 2033 年的 78.3 亿美元，在预测期（2026-2033 年）内复合年增长率为 12.1%。

对非人类动物进行高效及时的健康评估的需求持续推动着全球兽医照护现场（POC）市场的发展。兽医在诊断和治疗各种动物的多种健康问题方面发挥着至关重要的作用。 POC诊断无需中心检查室即可提供快速、具有临床应用价值的结果，使兽医能够即时获得相关资讯。这项技术对于依赖畜禽养殖的人尤其重要，因为畜禽是食物和收入的重要来源，但也存在通用感染疾病传播的风险。由于农村地区此类感染疾病负担沉重，将先进的POC诊断技术整合到兽医实践中可以显着提升动物健康管理水平，并改善社区的整体福祉。

推动全球兽医即时诊断市场发展的因素

兽医领域对照护现场（PoC）检测套组的需求预计将激增，从而显着扩大兽医诊断市场。这一增长可能主要受多种动物感染疾病率上升以及对快速检测结果和高精度诊断需求不断增长的推动。此外，技术进步和不断发展的调查方法正在改变兽医行业的模式。然而，由于报销政策不完善，该市场可能面临挑战，从而限制其发展潜力。总体而言，兽医即时检测诊断市场预计将显着扩张。

全球兽医即时诊断市场限制因素

全球兽医照护现场诊断市场成长的一大挑战是先进诊断测试和影像系统的高成本。携带式诊断设备的价格分布差异巨大，从数千美元到数万美元不等，而诸如探头和印表机等配件还需要额外付费。这种经济负担构成了重大障碍，尤其对于预算紧张的中小型兽医诊所而言更是如此。此外，兽医服务报销管道有限也加剧了这个问题，进一步限制了创新诊断解决方案在该领域的应用和推广。

全球兽医即时诊断市场趋势

由于人们对通用感染疾病的认识不断提高，以及对有效动物健康监测的需求日益增长，全球兽医照护现场（POC）市场正经历显着增长。动物疾病发生率的不断上升，使得人们迫切需要能够快速识别和管理健康问题的创新诊断解决方案，尤其是在畜牧业领域。技术进步和持续的研究进一步推动了这一趋势，提高了诊断的准确性和效率。此外，教育倡议和相关人员之间的合作有望增强竞争优势，并最终促进全球兽医诊断的蓬勃发展。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球兽医即时诊断市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 耗材、试剂和试剂盒
• 设备/器材

全球兽医师即时诊断市场规模（按动物类型划分）及复合年增长率（2026-2033 年）

• 伴侣动物
  • 狗
  • 猫
  • 马
  • 其他的
• 家畜
  • 牛
  • 猪
  • 家禽

全球兽医即时诊断市场规模（按检体类型和复合年增长率划分）（2026-2033 年）

• 血液/血浆/血清
• 尿
• 屎
• 其他的

全球兽医即时诊断市场规模（按适应症和复合年增长率划分）（2026-2033 年）

• 感染疾病
• 一般疾病
• 其他的

全球兽医即时诊断市场规模（按检测类型和复合年增长率划分）（2026-2033 年）

• 血液学
• 诊断影像检查
• 细菌学
• 病毒学
• 细胞学
• 临床化学
• 寄生虫学
• 血清学
• 其他的

全球兽医即时诊断市场规模（按最终用途和复合年增长率划分）（2026-2033 年）

• 兽医医院和诊所
• 居家照护环境
• 其他的

全球兽医师即时诊断市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• IDEXX Laboratories, Inc.（USA）
• Zoetis（USA）
• Heska Corporation（USA）
• Virbac（France）
• Merck Animal Health（USA）
• Antech Diagnostics（USA）
• Mindray Medical（China）
• BioRad Laboratories（USA）
• Seegene（South Korea）
• Abbott Laboratories（USA）
• Beckman Coulter（USA）
• Randox Laboratories（UK）
• Siemens Healthineers（Germany）
• DiaSorin（Italy）
• BioMerieux（France）
• Thermo Fisher Scientific（USA）
• Roche Diagnostics（Switzerland）
• Quidel（USA）

结论与建议

Global Veterinary POC Diagnostics Market size was valued at USD 2.8 Billion in 2024 and is poised to grow from USD 3.14 Billion in 2025 to USD 7.83 Billion by 2033, growing at a CAGR of 12.1% during the forecast period (2026-2033).

The global veterinary point-of-care (POC) diagnostics market is evolving, driven by the need for efficient and timely health assessments of non-human animals. Veterinarians play a crucial role in diagnosing and treating various health issues across multiple species. POC diagnostics offer quick, clinically relevant results without the need for centralized laboratories, empowering practitioners with immediate insights. This technology is particularly vital for those reliant on livestock and poultry, which are not only essential sources of food and income but also carry risks of zoonotic diseases. As rural populations face a high burden of such infections, the integration of advanced POC diagnostics into veterinary practices can significantly enhance animal health management and improve overall community well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Veterinary POC Diagnostics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Veterinary POC Diagnostics Market Segments Analysis

Global Veterinary POC Diagnostics Market is segmented by Product, Animal Type, Sample Type, Indication, Testing, End Use and region. Based on Product, the market is segmented into Consumables, Reagents, & Kits and Instruments & Devices. Based on Animal Type, the market is segmented into Companion Animals and Livestock Animals. Based on Sample Type, the market is segmented into Blood/Plasma/Serum, Urine, Fecal and Others. Based on Indication, the market is segmented into Infectious Disease, General Ailments and Others. Based on Testing, the market is segmented into Hematology, Diagnostic Imaging, Bacteriology, Virology, Cytology, Clinical Chemistry, Parasitology, Serology and Others. Based on End Use, the market is segmented into Veterinary Hospitals & Clinics, Home Care Settings and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Veterinary POC Diagnostics Market

The demand for point-of-care (PoC) test kits in the veterinary sector is expected to surge, significantly boosting the market for veterinary diagnostics at the point of care. This growth is likely driven by the rising incidence of various infectious diseases affecting animals, as well as the increasing need for rapid test results and high accuracy in diagnostics. Additionally, advancements in technology and evolving diagnostic methodologies are reshaping the landscape of veterinary care. However, the market may face challenges due to inadequate reimbursement policies, which could impede its full potential. Overall, the veterinary PoC diagnostics market is poised for notable expansion.

Restraints in the Global Veterinary POC Diagnostics Market

A prominent challenge hindering the growth of the global veterinary point-of-care diagnostics market is the high cost associated with advanced diagnostic tests and imaging systems. The price range for portable diagnostic machines can vary significantly, often falling between a few thousand to tens of thousands of dollars, with additional expenses for components such as transducer probes and printers. This financial burden poses a substantial obstacle, particularly for small to medium-sized veterinary practices that often operate under tight budget constraints. Furthermore, limited reimbursement options for veterinary services exacerbate the situation, further restricting the adoption and use of innovative diagnostic solutions in the field.

Market Trends of the Global Veterinary POC Diagnostics Market

The Global Veterinary Point-of-Care (POC) Diagnostics market is experiencing significant growth driven by increasing awareness of zoonotic diseases and the necessity for effective animal health monitoring. With a rising incidence of animal diseases, there is an urgent demand for innovative diagnostic solutions that allow for rapid identification and management of health issues in animals, particularly livestock. This trend is further amplified by advancements in technology and ongoing research aimed at enhancing diagnostic accuracy and efficiency. Moreover, educational initiatives and collaborations among industry stakeholders are poised to strengthen competitive positions, ultimately fostering a robust landscape for veterinary diagnostics globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Veterinary POC Diagnostics Market Size by Product & CAGR (2026-2033)

• Market Overview
• Consumables, Reagents, & Kits
• Instruments & Devices

Global Veterinary POC Diagnostics Market Size by Animal Type & CAGR (2026-2033)

• Market Overview
• Companion Animals
  • Dogs
  • Cats
  • Horses
  • Others
• Livestock Animals
  • Cattle
  • Swine
  • Poultry

Global Veterinary POC Diagnostics Market Size by Sample Type & CAGR (2026-2033)

• Market Overview
• Blood/Plasma/Serum
• Urine
• Fecal
• Others

Global Veterinary POC Diagnostics Market Size by Indication & CAGR (2026-2033)

• Market Overview
• Infectious Disease
• General Ailments
• Others

Global Veterinary POC Diagnostics Market Size by Testing & CAGR (2026-2033)

• Market Overview
• Hematology
• Diagnostic Imaging
• Bacteriology
• Virology
• Cytology
• Clinical Chemistry
• Parasitology
• Serology
• Others

Global Veterinary POC Diagnostics Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Veterinary Hospitals & Clinics
• Home Care Settings
• Others

Global Veterinary POC Diagnostics Market Size & CAGR (2026-2033)

• North America (Product, Animal Type, Sample Type, Indication, Testing, End Use)
  • US
  • Canada
• Europe (Product, Animal Type, Sample Type, Indication, Testing, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Animal Type, Sample Type, Indication, Testing, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Animal Type, Sample Type, Indication, Testing, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Animal Type, Sample Type, Indication, Testing, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IDEXX Laboratories, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoetis (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heska Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virbac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merck Animal Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antech Diagnostics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindray Medical (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioRad Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seegene (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beckman Coulter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Randox Laboratories (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens Healthineers (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiaSorin (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioMerieux (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thermo Fisher Scientific (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roche Diagnostics (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quidel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations