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拉格啤酒市场规模、份额和成长分析（按产品类型、价格分布、包装类型、酒精浓度、性别、年龄层、最终用户和地区划分）—2026-2033年产业预测

市场调查报告书

商品编码

1900794

拉格啤酒市场规模、份额和成长分析（按产品类型、价格分布、包装类型、酒精浓度、性别、年龄层、最终用户和地区划分）—2026-2033年产业预测

Lager Market Size, Share, and Growth Analysis, By Product Type (Pale, Pilsner), By Price Point, By Packaging Type, By Alcohol Content, By Gender, By Age Group, By End User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 196 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球拉格啤酒市场规模将达到 3,692.1 亿美元，到 2025 年将成长至 3,784.4 亿美元，到 2033 年将成长至 4,610.9 亿美元，预测期（2026-2033 年）的复合年增长率为 2.5%。

全球拉格啤酒市场正经历显着成长，这主要得益于线上零售和电子商务的兴起、社交媒体参与度的提高以及啤酒旅游热潮的兴起。消费者越来越倾向选择口感较清爽、酒精浓度较低的淡拉格啤酒。这一趋势在年轻一代中尤其明显，他们更注重社交饮酒文化，从而推动了拉格啤酒的销售。此外，随着消费者寻求高品质的啤酒替代品，精酿和高端拉格拉格啤酒的需求也不断增长。啤酒厂正透过创新口味和永续的酿造方法来吸引具有环保意识的消费者。电子商务的普及提高了消费者的购买便利性，而低卡路里和无酒精啤酒的需求成长，也与健康意识的提升趋势相契合，进一步推动了市场成长。

推动全球拉格啤酒市场发展的因素

全球拉格啤酒市场的成长主要得益于电子商务和网路购物的快速发展。随着B2C电子商务销售额的显着增长，消费者现在比以往任何时候都更容易获得种类繁多的产品，包括来自世界各地众多啤酒厂的各种拉格啤酒。数位科技的不断进步、网路普及率的提高以及可支配收入的增加进一步提升了这种便利性，使消费者能够享受便捷无忧的购物体验。此外，社群媒体平台的影响力正在提升品牌知名度和消费者互动，进一步推动拉格啤酒。

全球拉格啤酒市场面临的限制因素

由于各国政府对酒精饮料的生产、分销和销售实施严格的监管，全球拉格啤酒市场面临严峻的挑战。许多国家征收高额消费税，实施严格的许可证制度，并对酒精品牌的广告宣传实施严格的限制。这些措施显着增加了生产成本和消费者成本，最终抑制了啤酒的销售，尤其是在欧洲和北美等地区。此外，此类法规结构限制了啤酒厂的创新、发展和国际市场竞争能力，为全球拉格啤酒业务的发展和盈利设置了重大障碍。这种环境阻碍了产业发展和潜在的市场成长。

全球拉格啤酒市场趋势

全球拉格啤酒市场正经历消费者健康意识显着增强的趋势，低酒精和无酒精产品的需求日益增长。随着消费者在追求健康的同时又不牺牲啤酒风味，啤酒厂正在拓展产品线以满足这一需求。无酒精啤酒销售的成长反映了一种日益盛行的文化趋势，尤其是在千禧世代中，他们追求适度饮酒。倡导理性饮酒的监管环境的变化进一步推动了这一趋势。随着市场适应这些偏好，我们可以预见，啤酒在口味和种类方面将会出现创新，而健康型拉格拉格啤酒将成为产业的重要组成部分。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Heineken NV（Netherlands）
AB InBev（Belgium）
Carlsberg Group（Denmark）
Molson Coors Beverage Company（USA）
Asahi Group Holdings（Japan）
Kirin Holdings Company, Ltd.（Japan）
Anadolu Efes（Turkey）
Thai Beverage Public Company Limited（Thailand）
San Miguel Corporation（Philippines）
China Resources Snow Breweries（China）
Tsingtao Brewery Group（China）
Diageo（UK）
Sapporo Holdings Limited（Japan）
United Breweries Group（Heineken）（India）
Yuengling & Son（USA）
Constellation Brands（USA）
Grupo Mahou-San Miguel（Spain）
Compania Cervecerias Unidas（Chile）
Pearl River Beer Group（China）
Singha Corporation（Thailand）

结论与建议

简介目录

Product Code: SQMIG30E2067

Global Lager Market size was valued at USD 369.21 Billion in 2024 and is poised to grow from USD 378.44 Billion in 2025 to USD 461.09 Billion by 2033, growing at a CAGR of 2.5% during the forecast period (2026-2033).

The global lager market is experiencing substantial growth fueled by the rise of online retail and e-commerce, increasing social media engagement, and the burgeoning interest in beer tourism. Consumers are gravitating towards light and refreshing lagers, driven by a desire for clean flavors and lower alcohol content. This trend is particularly evident among younger demographics who embrace social drinking cultures, thereby boosting lager sales. Additionally, the demand for craft and premium lagers is rising as consumers seek high-quality alternatives to mass-produced beers. Breweries are innovating with new flavors and sustainable practices to attract eco-conscious consumers. The expanded availability through e-commerce enhances consumer access, while the growing interest in low-calorie and alcohol-free options aligns with health-focused trends, further propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lager Market Segments Analysis

Global Lager Market is segmented by Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel and region. Based on Product Type, the market is segmented into Pale, Pilsner, Vienna, Dark, Amber Lager and Others. Based on Price Point, the market is segmented into Economic, Premium and Luxury. Based on Packaging Type, the market is segmented into Glass, Metal Can, PET Bottles and Others. Based on Alcohol Content, the market is segmented into Low Alcohol, Standard Alcohol and High Alcohol. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into 18-30, 31-44 and 45+. Based on End User, the market is segmented into Individual Consumers and Commercial Establishments. Based on Sales Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lager Market

The growth of the global lager market is significantly fueled by the rapid expansion of e-commerce and online shopping avenues. With a remarkable surge in B2C e-commerce sales, consumers now enjoy unprecedented access to various products, including a wide range of lagers from numerous breweries worldwide. This accessibility is bolstered by the ongoing advancement of digital technology, increased internet penetration, and rising disposable incomes, enabling customers to engage in convenient and effortless shopping experiences. Additionally, the influence of social media platforms enhances brand visibility and consumer interaction, further driving the dynamism of the lager market across diverse geographical regions.

Restraints in the Global Lager Market

The global lager market faces considerable challenges due to stringent government regulations concerning the production, distribution, and marketing of alcoholic beverages. Many countries impose high excise taxes, enforce rigorous licensing requirements, and maintain strict advertising restrictions on alcohol brands. These measures significantly elevate production and consumer costs, particularly in regions like Europe and North America, ultimately stifling sales. Additionally, such regulatory frameworks limit the ability of breweries to innovate, grow, and compete in the international marketplace, creating a substantial barrier to the expansion and profitability of lager businesses worldwide. This environment hinders industry development and potential market growth.

Market Trends of the Global Lager Market

The Global Lager market is experiencing a notable shift towards health-conscious consumption, with an increasing demand for low-alcohol and alcohol-free options. As consumers prioritize wellness without sacrificing flavor, breweries are diversifying their offerings to meet this trend. The rise in sales of non-alcoholic variants reflects a broader cultural movement, particularly among Millennials, who seek moderation in their drinking habits. This trend is further supported by changing regulatory landscapes advocating for responsible drinking. As the market adapts to these preferences, we can expect innovations in flavor and variety, positioning health-oriented lagers as a prominent segment in the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Pestel Analysis
Patent Analysis
Value Chain Analysis
Trade Analysis
Raw Material Analysis
Startup Analysis
Pricing Analysis
Regulatory Analysis

Global Lager Market Size by Product Type & CAGR (2026-2033)

Market Overview
Pale
Pilsner
Vienna
Dark
Amber Lager
Others

Global Lager Market Size by Price Point & CAGR (2026-2033)

Market Overview
Economic
Premium
Luxury

Global Lager Market Size by Packaging Type & CAGR (2026-2033)

Market Overview
Glass
Metal Can
PET Bottles
Others

Global Lager Market Size by Alcohol Content & CAGR (2026-2033)

Market Overview
Low Alcohol
Standard Alcohol
High Alcohol

Global Lager Market Size by Gender & CAGR (2026-2033)

Market Overview
Male
Female

Global Lager Market Size by Age Group & CAGR (2026-2033)

Market Overview
18-30
31-44
45+

Global Lager Market Size by End User & CAGR (2026-2033)

Market Overview
Individual Consumers
Commercial Establishments
- Foodservice & Hospitality
- Entertainment Venues
- Event Organizers
- Others

Global Lager Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
On-Trade
- Pubs and Bars
- Restaurants
- Others
Off-Trade
- Supermarkets/Hypermarkets
- Convenience Stores
- Liquor Stores
- Online Retailers
- Specialty Beer Shops
- Others

Global Lager Market Size & CAGR (2026-2033)

North America (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
- US
- Canada
Europe (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AB InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anadolu Efes (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thai Beverage Public Company Limited (Thailand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
San Miguel Corporation (Philippines)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Resources Snow Breweries (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sapporo Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Breweries Group (Heineken) (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yuengling & Son (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Mahou - San Miguel (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Compania Cervecerias Unidas (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pearl River Beer Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Singha Corporation (Thailand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Conclusion & Recommendations

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License/价格

拉格啤酒市场规模、份额和成长分析（按产品类型、价格分布、包装类型、酒精浓度、性别、年龄层、最终用户和地区划分）—2026-2033年产业预测

Lager Market Size, Share, and Growth Analysis, By Product Type (Pale, Pilsner), By Price Point, By Packaging Type, By Alcohol Content, By Gender, By Age Group, By End User, By Region - Industry Forecast 2026-2033

目录

介绍

调查方法

执行摘要

市场动态与展望

关键市场考察

全球拉格啤酒市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

全球拉格啤酒市场规模（按价格分布和复合年增长率划分）（2026-2033 年）

全球拉格啤酒市场规模（依包装类型划分）及复合年增长率（2026-2033 年）

全球拉格啤酒市场规模（按酒精浓度和复合年增长率划分）（2026-2033 年）

全球拉格啤酒市场规模（依性别划分）及复合年增长率（2026-2033 年）

全球拉格啤酒市场规模（按年龄组别划分）及复合年增长率（2026-2033 年）

全球拉格啤酒市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

全球拉格啤酒市场规模（依销售管道和复合年增长率划分）（2026-2033 年）

全球拉格啤酒市场规模（按地区划分）及复合年增长率（2026-2033 年）