装饰涂料市场规模、份额、成长分析（按树脂类型、技术、应用、涂料类型、使用者类型、产品类型和地区划分）－2026-2033年产业预测

预计到 2024 年，全球装饰涂料市场规模将达到 904.6 亿美元，到 2025 年将达到 947.1 亿美元，到 2033 年将达到 1367.7 亿美元，预测期（2026-2033 年）的复合年增长率为 4.7%。

全球装饰涂料市场正经历显着增长，主要受住宅和商业建筑对美观耐用饰面需求不断增长的推动。推动这一趋势的关键因素包括都市化、可支配收入的增加以及维修活动的活性化，尤其是在发展中地区。此外，政府支持永续建筑的政策以及环保和低VOC装饰涂料日益普及，预计也将促进市场渗透。人们对水性涂料和生物基涂料优势的认识不断提高，将进一步推动对永续解决方案的需求。然而，原材料价格波动、先进环保涂料高成本、溶剂型产品监管严格以及新兴市场消费者知识不足等挑战，可能会阻碍该产业的成长机会。

全球装饰涂料市场驱动因素

随着消费者在购买决策中日益重视健康和环境因素，全球装饰涂料市场正经历显着的变化。这种日益增强的环保意识促使各国政府推出了更严格的挥发性有机化合物（VOC）排放法规，对市场动态产生了重大影响。因此，市场对符合这些法规标准的永续环保装饰涂料的需求不断增长。消费者积极寻求能够最大限度减少环境影响的产品，并倾向于选择低VOC排放的产品。为了因应这些趋势，製造商正致力于开发兼具美观和环保的创新涂料。

全球装饰涂料市场面临的限制因素

全球装饰涂料市场面临许多挑战，其中颜料、树脂和溶剂等关键原料价格的波动尤为突出。这种波动通常源自于多种因素，包括供应链中断和地缘政治紧张局势。随着原物料成本的上涨，企业可能面临生产成本增加，从而抑制潜在投资并挤压利润空间。此类财务负担会影响企业竞争力，阻碍成长策略，并最终阻碍因素市场扩张和长期永续性。

装饰涂料市场的全球趋势

全球装饰涂料市场正经历显着增长，这主要得益于住宅对DIY计划日益浓厚的兴趣。社群媒体平台激发了人们的创造力和住宅维修热情，进一步推动了这一趋势。因此，市场对创新、易用型装饰涂料的需求激增。领导品牌顺应此趋势，透过开发速干、无异味、用途广泛的易用型产品，满足消费者的美感与实用需求。随着越来越多的人寻求美观实用的装饰方案来提升生活空间，这一发展势头预示着装饰涂料市场将保持强劲增长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球装饰涂料市场规模（按树脂类型和复合年增长率划分）（2026-2033 年）

• 丙烯酸树脂
• 醇酸树脂
• 乙烯基塑料
• 聚氨酯
• 其他的

全球装饰涂料市场规模（依技术及复合年增长率划分）（2026-2033 年）

• 水性涂料
• 溶剂型
• 粉末涂料

全球装饰涂料市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 住宅
  • 新建工程
  • 维修和重新粉刷
• 非住宅
  • 商业的
  • 工业的
  • 基础设施

全球装饰涂料市场规模（依涂料类型划分）及复合年增长率（2026-2033 年）

• 室内使用
• 用于外部

全球装饰涂料市场规模（依使用者类型划分）及复合年增长率（2026-2033 年）

• DIY
• 专业的

全球装饰涂料市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 乳液
• 木器漆
• 瓷漆
• 其他的

全球装饰涂料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Sherwin-Williams Company（USA）
• PPG Industries（USA）
• AkzoNobel NV（Netherlands）
• Nippon Paint Holdings Co., Ltd.（Japan）
• RPM International Inc.（USA）
• Axalta Coating Systems Ltd.（USA）
• Kansai Paint Co., Ltd.（Japan）
• BASF SE（Germany）
• Asian Paints Ltd.（India）
• Jotun A/S（Norway）
• Masco Corporation（USA）
• Hempel A/S（Denmark）
• Benjamin Moore & Co.（USA）
• Berger Paints India Ltd.（India）
• DAW SE（Germany）
• KCC Corporation（South Korea）
• ICP Group（USA）
• Chugoku Marine Paints, Ltd.（Japan）
• Maydos（China）
• Brillux GmbH & Co. KG（Germany）

结论与建议

Global Decorative Coating Market size was valued at USD 90.46 Billion in 2024 and is poised to grow from USD 94.71 Billion in 2025 to USD 136.77 Billion by 2033, growing at a CAGR of 4.7% during the forecast period (2026-2033).

The global decorative coatings market is experiencing significant growth driven by the increasing demand for visually appealing and durable finishes in both residential and commercial construction. Key factors fueling this trend include urbanization, rising disposable incomes, and an uptick in renovation activities, especially in developing regions. Additionally, supportive government initiatives encouraging sustainable construction and the growing popularity of eco-friendly, low-VOC decorative options are expected to enhance market adoption. Increased awareness of the benefits of water-based and bio-based coatings will further support demand for sustainable solutions. However, challenges such as fluctuating raw material prices, the high costs associated with advanced eco-friendly coatings, stringent regulations on solvent-based products, and limited consumer knowledge in emerging markets could hinder growth opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Decorative Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Decorative Coating Market Segments Analysis

Global Decorative Coating Market is segmented by Resin Type, Technology, Application, Coating Type, User Type, Product Type and region. Based on Resin Type, the market is segmented into Acrylic, Alkyd, Vinyl, Polyurethane and Others. Based on Technology, the market is segmented into Water borne, Solvent borne and Powder coatings. Based on Application, the market is segmented into Residential and Non-residential. Based on Coating Type, the market is segmented into Interior and Exterior. Based on User Type, the market is segmented into DIY and Professional. Based on Product Type, the market is segmented into Emulsions, Wood Coatings, Enamels and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing a significant shift as consumers increasingly prioritize health and environmental considerations in their purchasing decisions. This growing awareness has prompted governments to implement stricter regulations on volatile organic compounds (VOCs) emissions, substantially influencing market dynamics. As a result, there is a heightened demand for sustainable and eco-friendly decorative coatings that comply with these regulatory standards. Consumers are actively seeking products that minimize environmental impact, favoring options with lower VOC emissions. Consequently, manufacturers are adapting to these trends by focusing on developing innovative coatings that are not only aesthetically pleasing but also environmentally responsible.

Restraints in the Global Decorative Coating Market

The Global Decorative Coating market faces significant challenges primarily due to the volatility in the prices of essential raw materials like pigments, resins, and solvents. This instability often stems from various influences, including supply chain disruptions and geopolitical tensions. As the costs of these raw materials increase, companies may experience higher production expenses, which could discourage potential investments and exert pressure on profit margins. Such financial strain can impact competitiveness and hinder growth initiatives, ultimately posing a restraint on the market's expansion and sustainability in the long term.

Market Trends of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing a significant upswing, driven by the increasing interest in DIY projects among homeowners. This trend is fueled by social media platforms that inspire creativity and home improvement. As a result, demand for innovative, easy-to-apply decorative coatings is surging. Leading brands are capitalizing on this shift by developing user-friendly products characterized by quick-dry, odorless, and multi-surface features, catering to the aesthetic and practical needs of consumers. This dynamic landscape indicates a robust growth trajectory as more individuals seek to enhance their living spaces with appealing and functional decorative solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Decorative Coating Market Size by Resin Type & CAGR (2026-2033)

• Market Overview
• Acrylic
• Alkyd
• Vinyl
• Polyurethane
• Others

Global Decorative Coating Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Water borne
• Solvent borne
• Powder coatings

Global Decorative Coating Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
  • New construction
  • Remodel and repaint
• Non-residential
  • Commercial
  • Industrial
  • Infrastructure

Global Decorative Coating Market Size by Coating Type & CAGR (2026-2033)

• Market Overview
• Interior
• Exterior

Global Decorative Coating Market Size by User Type & CAGR (2026-2033)

• Market Overview
• DIY
• Professional

Global Decorative Coating Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Emulsions
• Wood Coatings
• Enamels
• Others

Global Decorative Coating Market Size & CAGR (2026-2033)

• North America (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • US
  • Canada
• Europe (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AkzoNobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun A/S (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benjamin Moore & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAW SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KCC Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ICP Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chugoku Marine Paints, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maydos (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brillux GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations