智慧玩具市场规模、份额和成长分析（按介面、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，全球智慧玩具市场规模将达到 155.6 亿美元，到 2025 年将达到 195.3 亿美元，到 2033 年将达到 1201.7 亿美元，在预测期（2026-2033 年）内，复合年增长率将达到 25.5%。

全球智慧玩具市场正经历显着成长，这主要得益于技术进步和消费者对互动式教育体验日益增长的需求。这些玩具将实体游戏与数位元素结合，利用感应器、相机和无线连接功能连接到应用程式和网路。 「混合式游戏」的趋势——结合实体和数位互动——正在提升儿童的学习效果和参与度。智慧玩具提供个人化内容和即时回馈，因此深受家长和教育工作者的青睐。市场提供各式各样的产品，包括互动式娃娃、可动人偶、教育平板电脑和扩增实境（AR）玩具组。行业领导者致力于创新，以满足不断变化的消费者需求并提升用户体验，同时优先考虑安全性和资料隐私。

全球智慧玩具市场驱动因素

全球智慧玩具市场的发展主要得益于物联网 (IoT)、人工智慧 (AI) 和扩增实境(AR) 等领域技术的快速进展。这些创新使玩具能够提供互动沉浸式体验，显着提升儿童的参与度和学习效果。将感测器、连接功能和智慧特性融入玩具，满足了精通科技、追求新颖寓教于乐体验的消费者的庞大需求。这一趋势反映出消费者对既能娱乐又能促进儿童发展的产品的日益关注，进一步推动了市场的扩张。

限制全球智慧玩具市场的因素

全球智慧玩具市场面临严峻挑战，主要源自于这些装置收集和传输个人资讯所引发的隐私和资料安全问题。玩具连接方面的漏洞可能导致敏感资料洩露，威胁儿童安全。日益严格的资料保护条例迫使製造商采取有效的安全措施。这种日益严格的审查也让家长和监护人对智慧玩具心存顾虑，因为保护儿童个人资讯的安全是他们最关心的问题。因此，这些因素正在限制市场发展。

全球智慧玩具市场趋势

全球智慧玩具市场正经历着由物联网 (IoT) 技术融合驱动的重大趋势。物联网技术透过网路连接，提供远端控制、资料撷取和即时更新等功能，增强了使用者互动和参与度。感测器、摄影机和语音辨识技术的创新应用进一步推动了这一趋势，为每个孩子打造身临其境型体验。此外，与智慧型手机和平板电脑等其他设备的无缝连接，使家长能够监控并参与孩子的游戏活动。这种技术的融合不仅促进了娱乐，也带来了教育机会，从而推动了现代家庭对智慧玩具的需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球智慧玩具市场规模：依年龄层及复合年增长率划分（2026-2033 年）

• 5岁
• 6至8岁
• 9至12岁
• 青少年（13-19岁）

全球连网玩具市场规模（依连网装置划分）及复合年增长率（2026-2033 年）

• 智慧型手机
• 药片
• 主机和PC
• 穿戴式装置

全球智慧玩具市场规模（依技术及复合年增长率划分）（2026-2033 年）

• Wi-Fi
• Bluetooth
• 无线射频识别（RFID）或近距离场通讯（NFC）
• 人工智慧（AI）
• 扩增实境（AR）和虚拟实境（VR）

全球智慧玩具市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 线上零售
• 线下零售
• 专卖店
• 直销

全球智慧玩具市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 联网玩具
• 语音辨识玩具
• 无萤幕的智慧玩具
• 可连接穿戴式装置的智慧玩具
• 机器人和可程式设计玩具
• 智慧动作人偶与玩偶

全球智慧玩具市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 教育
• 娱乐
• 健身与健康
• 安全与监控

全球智慧玩具市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Mattel（US）
• Hasbro（US）
• LEGO（Denmark）
• Sony Interactive Entertainment（Japan）
• VTech（Hong Kong）
• UBTECH Robotics（China）
• Sphero（US）
• Wonder Workshop（US）
• DJI（China）
• Digital Dream Labs（US）
• WowWee（Hong Kong）
• Miko（India）
• Makeblock（China）
• PlayShifu（India）
• Anki（US）
• Fisher-Price（US）
• VTech Electronics（Hong Kong）
• Clementoni（Italy）
• Ravensburger（Germany）

结论与建议

Global Connected Toys Market size was valued at USD 15.56 Billion in 2024 and is poised to grow from USD 19.53 Billion in 2025 to USD 120.17 Billion by 2033, growing at a CAGR of 25.5% during the forecast period (2026-2033).

The global connected toys market has seen remarkable growth driven by technological advancements and a surge in consumer demand for interactive, educational experiences. These toys combine physical play with digital elements, utilizing sensors, cameras, and wireless connectivity to engage with apps and the internet. The trend of blended play, which merges physical and digital interactions, enhances children's learning and engagement. Connected toys offer personalized content and real-time feedback, appealing to both parents and educators. The market features a diverse array of products, including interactive dolls, action figures, educational tablets, and augmented reality playsets. Industry leaders are focused on innovation while prioritizing safety and addressing data privacy concerns to meet the evolving needs of consumers and enhance user experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segments Analysis

Global Connected Toys Market is segmented by Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application and region. Based on Age Group, the market is segmented into 5 years, 6-8 years, 9-12 years and Teenagers (13-19 years). Based on Interfacing Device, the market is segmented into Smartphones, Tablets, Consoles & PCs and Wearables. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Radio Frequency Identification (RFID) or Near Field Communication (NFC), Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR). Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores and Direct Sales. Based on Type, the market is segmented into App-Connected Toys, Voice-Activated Toys, Screenless Connected Toys, Smart Toys with Wearable Integration, Robotics & Programmable Toys and Smart Action Figures and Dolls. Based on Application, the market is segmented into Educational, Entertainment, Fitness and Health and Security and Monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Toys Market

The global connected toys market is propelled by swift technological advancements in areas such as the Internet of Things (IoT), Artificial Intelligence (AI), and augmented reality (AR). These innovations allow toys to deliver interactive and immersive experiences that significantly enhance children's engagement and learning. The incorporation of sensors, connectivity, and intelligent features into toys has created a notable demand among tech-savvy consumers eager for fresh and educational play experiences. This trend reflects a growing interest in products that not only entertain but also contribute to the developmental needs of children, further boosting the market's expansion.

Restraints in the Global Connected Toys Market

The Global Connected Toys market faces significant challenges due to concerns surrounding privacy and data security in relation to the personal information collected and transmitted by these devices. Vulnerabilities in the connectivity of toys can lead to the exposure of sensitive data, potentially endangering children's safety. As attention to data protection regulations increases, manufacturers are pressured to implement effective security measures. This growing scrutiny has created apprehension among parents and guardians regarding the adoption of connected toys, as they prioritize the safety and security of their children's personal information. Consequently, these factors contribute to a restraint on market growth.

Market Trends of the Global Connected Toys Market

The Global Connected Toys market is experiencing a significant trend driven by the integration of Internet of Things (IoT) technology, which enhances user interactivity and engagement. These toys connect to the internet, offering features like remote control, data collection, and real-time updates. Innovative use of sensors, cameras, and voice recognition technology furthers this trend, creating immersive experiences tailored to individual children. Additionally, seamless connectivity with other devices, including smartphones and tablets, allows parents to monitor and interact with their children's play activities. This convergence of technology fosters not only entertainment but also educational opportunities, making connected toys increasingly desirable in modern households.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Connected Toys Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 5 years
• 6-8 years
• 9-12 years
• Teenagers (13-19 years)

Global Connected Toys Market Size by Interfacing Device & CAGR (2026-2033)

• Market Overview
• Smartphones
• Tablets
• Consoles & PCs
• Wearables

Global Connected Toys Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Wi-Fi
• Bluetooth
• Radio Frequency Identification (RFID) or Near Field Communication (NFC)
• Artificial Intelligence (AI)
• Augmented Reality (AR) and Virtual Reality (VR)

Global Connected Toys Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Retail
• Offline Retail
• Specialty Stores
• Direct Sales

Global Connected Toys Market Size by Type & CAGR (2026-2033)

• Market Overview
• App-Connected Toys
• Voice-Activated Toys
• Screenless Connected Toys
• Smart Toys with Wearable Integration
• Robotics & Programmable Toys
• Smart Action Figures and Dolls

Global Connected Toys Market Size by Application & CAGR (2026-2033)

• Market Overview
• Educational
• Entertainment
• Fitness and Health
• Security and Monitoring

Global Connected Toys Market Size & CAGR (2026-2033)

• North America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • US
  • Canada
• Europe (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mattel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LEGO (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBTECH Robotics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sphero (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Workshop (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DJI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Dream Labs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miko (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makeblock (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlayShifu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anki (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher-Price (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Electronics (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations