体重管理市场规模、份额和成长分析（按功能、产品类型、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球体重管理市场规模将达到 1,894.6 亿美元，到 2025 年将达到 2,082.9 亿美元，到 2033 年将达到 4,445.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.94%。

久坐不动的生活方式和高热量加工食品的盛行，导致肥胖症发病率不断上升，已成为一项重大的公共卫生挑战。这促使越来越多的人寻求有效的体重管理方案，从而激发了人们对结构化减重计画、营养补充剂、健身器材以及诸如减肥手术等医疗程序的兴趣。鑑于肥胖相关健康问题带来的经济影响，各国政府和医疗系统正在实施相关政策以促进体重管理，这进一步推动了市场成长。此外，科技创新也发挥关键作用，智慧穿戴装置、行动医疗应用程式、人工智慧饮食规划工具和虚拟健身指导的出现，为使用者带来了更佳的体验。这些创新实现了个人化介入、提高了健康计画的依从性，并改善了获得专家指导的途径，满足了精通科技、寻求便捷客製化体重管理方案的消费者的需求。

全球体重管理市场按功能、产品类型、最终用户和地区进行细分。依功能划分，可分为饮食、健身器材、外科器械和服务。依产品类型划分，可分为膳食补充品、代餐食品、减重计画、健身器材和营养食品。依最终用户划分，可分为个人、健身爱好者、医疗专业人员和企业员工。依地区划分，可分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

全球体重管理市场驱动因素

肥胖、糖尿病和心血管疾病等文明病的日益流行，正显着推动全球体重管理市场的成长。随着人们对医疗保健成本上升和相关健康风险的日益关注，越来越多的人开始寻求结构化的体重管理方案，包括各种饮食计划、营养补充剂和健身项目，旨在改善整体健康状况并延长寿命。为了应对这些日益严峻的健康挑战，对有效体重管理策略的需求持续增长，推动着专注于更健康生活方式和提升福祉的行业的创新和扩张。

限制全球体重管理市场的因素

全球体重管理市场面临许多挑战，其中最主要的原因是各种产品，尤其是膳食补充剂和减肥药物，可能有潜在的副作用。消化器官系统问题、荷尔蒙失衡和心血管风险等问题加剧了消费者的疑虑。这些日益增长的担忧，加上监管机构对产品安全性的严格审查，可能会阻碍市场成长。这可能导致消费者信心下降，并降低对积极治疗方案的需求。此外，这些产品安全性和有效性的不确定性可能会限制其市场供应，最终影响整个体重管理产业的表现。

全球体重管理市场趋势

医疗级减重计画的兴起正在变革时期全球体重管理市场。诸如Semaglutide等GLP-1类药物的日益普及正在重塑消费者的期望，并促使企业采用整体化的医疗数位化方法。将药物治疗与虚拟指导、个人化饮食计画和健身工具结合，不仅能确保临床控制的减重，还能带来永续的减重成果。随着消费者越来越寻求超越传统节食和运动计划的循证解决方案，对这些创新且全面的体重管理方案的需求预计将重新定义行业标准和消费者偏好。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

全球体重管理市场规模（按功能和复合年增长率划分）（2026-2033 年）

• 饮食疗法
• 健身器材
• 手术器械
• 服务

全球体重管理市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 营养补充品
• 代餐
• 减重计画
• 健身器材
• 营养食品

全球体重管理市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 个人
• 健身爱好者
• 医疗专业人员
• 企业员工

全球体重管理市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Herbalife Nutrition Ltd.（USA）
• WW International, Inc.（Weight Watchers）（USA）
• Noom, Inc.（USA）
• Nestle SA（Switzerland）
• Atkins Nutritionals, Inc.（USA）
• Nutrisystem, Inc.（USA）
• Glanbia Plc（Ireland）
• Amway Corporation（USA）
• The Coca-Cola Company（USA）
• Johnson Health Tech Co., Ltd.（Taiwan）
• Technogym SpA（Italy）
• Lifesum AB（Sweden）
• Lumen（Israel）
• LipoScience（a LabCorp Company）（USA）
• Shaklee Corporation（USA）

结论与建议

Global Weight Management Market size was valued at USD 189.46 Billion in 2024 and is poised to grow from USD 208.29 Billion in 2025 to USD 444.55 Billion by 2033, growing at a CAGR of 9.94% during the forecast period (2026-2033).

The rising incidence of obesity, fueled by sedentary lifestyles and the prevalence of high-calorie processed foods, is posing significant public health challenges. This has prompted individuals to pursue effective weight management solutions, resulting in heightened interest in structured weight loss programs, dietary supplements, fitness equipment, and medical procedures like bariatric surgery. Recognizing the economic impact of obesity-related health issues, governments and healthcare systems are implementing initiatives to promote weight management, further driving market growth. Additionally, technological advancements play a crucial role, with the emergence of smart wearables, mobile health applications, AI-driven meal planners, and virtual fitness coaching enhancing user experience. These innovations facilitate personalized interventions, better adherence to health regimens, and improved access to expert guidance, meeting the demands of tech-savvy consumers seeking convenient and tailored weight management options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Weight Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Weight Management Market Segments Analysis

The global weight management market is segmented based on function, product type, end user, and region. In terms of function, the market is grouped into diet, fitness equipment, surgical equipment, and services. Based on product type, the market is segmented into dietary supplements, meal replacements, weight loss programs, fitness equipment, and nutrition foods. Based on end users, the market is grouped into individuals, fitness enthusiasts, health professionals, and corporate employees. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Weight Management Market

The rising prevalence of obesity and lifestyle-related health issues, such as diabetes and cardiovascular diseases, significantly propels the growth of the global weight management market. As concerns about escalating healthcare expenses and associated health risks become more pronounced, individuals are increasingly seeking structured weight management solutions. These include various diet plans, dietary supplements, and fitness programs, all aimed at enhancing overall well-being and promoting longevity. In response to these escalating health challenges, the demand for effective weight control strategies continues to rise, driving innovation and expansion within the sector focused on healthier lifestyles and improved health outcomes.

Restraints in the Global Weight Management Market

The global weight management market faces challenges due to potential adverse effects associated with various products, especially dietary supplements and anti-obesity medications. Issues such as digestive problems, hormonal disruptions, and cardiovascular risks contribute to increased consumer skepticism. This growing concern, coupled with heightened regulatory scrutiny regarding product safety, can impede market growth. As a result, consumer confidence may wane, leading to reduced demand for aggressive treatment options. Furthermore, the uncertainty surrounding the safety and efficacy of these products can limit their availability in the market, ultimately affecting the overall dynamics of the weight management industry.

Market Trends of the Global Weight Management Market

The global weight management market is experiencing a significant transformation driven by the rise of medical-grade weight loss solutions. Increasing adoption of GLP-1 medications, such as semaglutide, is reshaping consumer expectations, prompting companies to adopt a comprehensive medical-digital hybrid approach. This integration of pharmaceutical therapies with virtual coaching, personalized meal planning, and fitness tools not only ensures clinically supervised weight loss but also promises sustainable results. As consumers increasingly seek evidence-based solutions that extend beyond conventional diets and exercise regimes, the demand for these innovative, holistic weight management programs is set to redefine industry standards and consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Weight Management Market Size by Function & CAGR (2026-2033)

• Market Overview
• Diet
• Fitness Equipment
• Surgical Equipment
• Services

Global Weight Management Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Dietary Supplements
• Meal Replacements
• Weight Loss Programs
• Fitness Equipment
• Nutrition Foods

Global Weight Management Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individuals
• Fitness Enthusiasts
• Health Professionals
• Corporate Employees

Global Weight Management Market Size & CAGR (2026-2033)

• North America (Function, Product Type, End User)
  • US
  • Canada
• Europe (Function, Product Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Function, Product Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Function, Product Type, End User)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Function, Product Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WW International, Inc. (Weight Watchers) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noom, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atkins Nutritionals, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrisystem, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Health Tech Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesum AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LipoScience (a LabCorp Company) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shaklee Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations