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电视市场规模、份额和成长分析（按类型、萤幕大小、解析度、价格分布、最终用户和地区划分）：产业预测（2026-2033 年）

市场调查报告书

商品编码

1902789

电视市场规模、份额和成长分析（按类型、萤幕大小、解析度、价格分布、最终用户和地区划分）：产业预测（2026-2033 年）

Television Market Size, Share, and Growth Analysis, By Type (LCD, OLED), By Screen size (Up to 32 inches, 33-43 inches), By Resolution, By Price Range, By End-User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 193 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球电视市场规模将达到 5,519.4 亿美元，到 2025 年将成长至 5,949.9 亿美元，到 2033 年将成长至 10,850.7 亿美元，在预测期（2026-2033 年）内，复合成长率为 7.8%。

全球电视市场正经历显着成长，这主要得益于劳动市场的扩张、都市化的加速、可支配收入的增加以及生活方式的转变。融资管道的改善和可支配收入的成长缩短了电视机的更换週期。政府的支持措施，例如降低关税和税收，进一步强化了市场环境。线上零售已成为企业触达更广泛消费群体的重要管道，而对创新技术和新产品发布的大量投资则推动了销售成长。然而，智慧电视的资料安全漏洞以及技术的快速发展等挑战正在影响市场格局，要求製造商不断创新。此外，内容盗版仍然是一个重大问题，对广播公司的收入和市场的永续性造成了负面影响。

全球电视市场成长要素

全球电视市场正蓬勃发展，可支配收入的成长推动了消费者对高端家庭娱乐的需求。随着人们经济能力的提升，配备4K和8K解析度、更大萤幕大小以及QLED和OLED等最尖端科技显示技术的高阶电视需求日益增长。此外，购买力的提升也使得家庭能够安装多台电视，以满足每个家庭成员不同的观看偏好。这一趋势凸显了住宅环境对高品质观看体验的追求，并且正在塑造电视市场的演变。

全球电视市场的限制

全球电视市场面临的一大挑战是价格敏感性，尤其是在中低收入消费者群体中。儘管人们对先进电视技术的兴趣日益浓厚，但许多潜在买家面临预算限制，难以购买高端产品。这种经济压力迫使製造商和零售商优先考虑价格因素，并开发有吸引力的融资方案，以有效吸引註重成本的消费者。解决这些预算限制对于扩大市场渗透率和满足全球消费者多样化的需求至关重要。

全球电视市场趋势

在全球电视市场，与家庭剧院系统的整合已成为一大趋势，这主要偏好消费者对身临其境型家庭娱乐体验日益增长的需求。随着先进的视听技术越来越多地被安装在豪华住宅中，消费者对拥有卓越音画质的高端电视的需求也随之飙升。诸如与家庭剧院系统无缝连接等创新进一步增强了这种吸引力，使用户能够享受生动逼真的 4K HDR影像和丰富的音讯体验。这种转变不仅提升了家庭观影体验，而且随着消费者越来越倾向于选择先进的家庭剧院系统而非传统的影院观影，电视行业的长期收入成长也有望得到推动。

Samsung Electronics（South Korea）
LG Electronics（South Korea）
TCL Technology（China）
Hisense（China）
Sony Corporation（Japan）
Vizio Inc.（USA）
Panasonic Corporation（Japan）
Philips（Netherlands）
Sharp Corporation（Japan）
Skyworth（China）
Toshiba Corporation（Japan）
Changhong（China）
Konka Group（China）
Haier Group（China）
JVC Kenwood Corporation（Japan）
Mitsubishi Electric Corporation（Japan）
Sanyo Electric Co., Ltd.（Japan）
Grundig（Germany）
Loewe Technology（Germany）
Vestel（Turkey）

结论与建议

简介目录

Product Code: SQMIG25E2153

Global Television Market size was valued at USD 551.94 Billion in 2024 and is poised to grow from USD 594.99 Billion in 2025 to USD 1085.07 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global television market is experiencing significant growth driven by an expanding workforce, urbanization, rising disposable incomes, and evolving lifestyles. Increased accessibility to financing options and higher disposable income are shortening replacement cycles for televisions. Supportive government measures, such as the reduction of custom duties and taxes, further enhance market conditions. Online retailing serves as a crucial channel for companies to engage with a broader consumer base, while substantial investments in innovative technologies and new product launches drive sales. Nonetheless, the landscape is challenged by issues such as data security vulnerabilities in smart TVs and the rapid pace of technological advancement, requiring manufacturers to innovate consistently. Additionally, content piracy remains a critical concern, adversely impacting revenues for broadcasters and market sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Television market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Television Market Segments Analysis

Global Television Market is segmented by Type, Screen size, Resolution, Price Range, End-User and region. Based on Type, the market is segmented into LCD, OLED, QLED and MicroLED. Based on Screen size, the market is segmented into Up to 32 inches, 33-43 inches, 44-55 inches, 56-65 inches and 65 inches and above. Based on Resolution, the market is segmented into HD (720p), Full HD (1080p), 4K UHD (2160p) and 8K UHD (4320p). Based on Price Range, the market is segmented into Below $500, $500-$1000, $1000-$2000, $2000-$5000 and $5000 and above. Based on End-User, the market is segmented into Non-Residential, Residential and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Television Market

The global television market is experiencing growth driven by an increase in disposable income, which motivates consumers to seek out premium home entertainment options. As people gain more financial capability, the demand for advanced television models rises, particularly those featuring cutting-edge technologies such as 4K and 8K resolutions, larger screen dimensions, and superior display innovations like QLED and OLED. Additionally, enhanced purchasing power enables households to invest in multiple television units, catering to the diverse viewing preferences of family members. This trend underscores the shift towards high-quality viewing experiences in residential settings, shaping the evolution of the television market.

Restraints in the Global Television Market

A notable challenge within the global television market is the heightened price sensitivity exhibited by consumers, particularly those in lower and middle-income brackets. While there is a rising interest in advanced television technology, many potential buyers find themselves constrained by their budgets, which limits their ability to invest in higher-end products. This financial pressure compels manufacturers and retailers to prioritize affordability in their offerings and develop appealing financing options to better reach these cost-conscious segments. Addressing these budgetary constraints is crucial for expanding market penetration and catering to the diverse needs of consumers worldwide.

Market Trends of the Global Television Market

The global television market is witnessing a significant trend towards the integration of home theatre systems, driven by consumers' rising preference for immersive at-home entertainment experiences. As luxury homes increasingly incorporate advanced audio-visual technologies, the demand for premium televisions with superior sound and picture quality is surging. Innovations such as seamless connectivity with home theatre systems heighten this appeal, as they allow users to enjoy vibrant 4K HDR imagery and rich audio. This shift not only enhances the home viewing experience but also likely spurs long-term revenue growth in the television sector, as consumers opt for sophisticated home installations over traditional cinema visits.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Trade Analysis
Customer & Buying Criteria Analysis

Global Television Market Size by Type & CAGR (2026-2033)

Market Overview
LCD
OLED
QLED
MicroLED

Global Television Market Size by Screen size & CAGR (2026-2033)

Market Overview
Up to 32 inches
33-43 inches
44-55 inches
56-65 inches
65 inches and above

Global Television Market Size by Resolution & CAGR (2026-2033)

Market Overview
HD (720p)
Full HD (1080p)
4K UHD (2160p)
8K UHD (4320p)

Global Television Market Size by Price Range & CAGR (2026-2033)

Market Overview
Below $500
$500-$1000
$1000-$2000
$2000-$5000
$5000 and above

Global Television Market Size by End-User & CAGR (2026-2033)

Market Overview
Non-Residential
Residential
Others

Global Television Market Size & CAGR (2026-2033)

North America (Type, Screen size, Resolution, Price Range, End-User)
- US
- Canada
Europe (Type, Screen size, Resolution, Price Range, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Screen size, Resolution, Price Range, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Screen size, Resolution, Price Range, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Screen size, Resolution, Price Range, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCL Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hisense (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vizio Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyworth (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Changhong (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Konka Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JVC Kenwood Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mitsubishi Electric Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanyo Electric Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grundig (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Loewe Technology (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vestel (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments