小麦草产品市场规模、份额和成长分析（按产品、类别、分销管道和地区划分）：产业预测（2026-2033 年）

预计到 2024 年，全球小麦草产品市场规模将达到 2.0332 亿美元，从 2025 年的 2.1735 亿美元成长到 2033 年的 3.7066 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

全球小麦草产品市场预计将迎来显着成长，这主要得益于人们对小麦草健康益处的认识不断提高，以及健康生活方式向绿色食品转变的趋势。尤其是在健康危机之后，消费者对洁净标示、天然和机能性食品的需求激增，这场危机凸显了营养饮食和补充剂的重要性。电子商务通路也发展迅猛，各大品牌纷纷在网路上销售种类丰富的小麦草产品。此外，随着人口老化和糖尿病患者人数的增加，小麦草的抗糖尿病特性和其他健康益处日益受到认可，预计市场需求将进一步增长。由于乳癌是全球最常见的癌症，小麦草因其在癌症治疗中的辅助作用而备受关注，凸显了其多样化的健康应用前景。

全球小麦草产品市场驱动因素

消费者对小麦草众多健康益处的认知度不断提高，推动了相关产品的需求成长。小麦草以其丰富的营养成分、排毒功效和对抗多种疾病的能力而闻名，因此备受青睐。随着健康意识的增强，人们越来越倾向于选择能够改善整体健康的天然有机产品。这一趋势反映出人们的饮食习惯正在转变，更加重视在日常饮食中加入营养丰富的食物，这进一步刺激了小麦草产品的市场需求，因为人们希望透过自然的方式来改善健康和活力。

全球小麦草产品市场限制因素

儘管人们对小麦草的认知度正在提高，但与其他健康食品相比，其市场规模仍然有限，这限制了其市场扩张。许多消费者可能并不完全了解小麦草及其健康益处，从而阻碍了潜在的销售和成长阻碍因素。为了应对这项挑战，必须实施强有力的行销策略和教育计划，旨在向消费者普及将小麦草纳入日常饮食的益处。透过提高消费者的认知度和理解，市场有望克服这一障碍，并充分利用消费者对健康和保健产品日益增长的兴趣。

全球小麦草产品市场趋势

全球小麦草产品市场正经历着向有机和天然产品的显着转变，这主要受消费者健康意识增强和对「洁净标示」产品偏好。随着人们越来越重视健康和永续性，对采用有机种植、不含农药和合成添加剂的小麦草製成的产品的需求激增。这一趋势源于人们对旨在增强活力和提升免疫力的机能性食品的需求，也反映了人们向整体营养和植物性饮食转变的更广泛趋势。因此，为了满足不断变化的消费者需求，小麦草产业的生产商正在推动创新和多元化发展。

目录

介绍

• 分析目的
• 分析范围
• 定义

分析方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场进行机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特五力分析

关键市场考量因素

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场魅力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球小麦草产品市场规模及各产品复合年增长率（2026-2033 年）

• 小麦草汁
• 小麦草粉
• 其他的

全球小麦草产品市场规模及按类别分類的复合年增长率（2026-2033 年）

• 有机耕作
• 传统的

全球小麦草产品市场规模及按分销管道分類的复合年增长率（2026-2033 年）

• 门市
  • 超级市场和大卖场
  • 便利商店
  • 其他的
• 非门市类型

全球小麦草产品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业市场定位（2025 年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市占率（2025 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 年比营收比较（2023-2025）

主要企业简介

• NOW Foods（US）
• Synergy Natural（US）
• Navitas Organics（US）
• MyProtein（UK）
• Naturya Limited（UK）
• Amazing Grass（US）
• Kapiva（India）
• Key Developments
• Terrasoul Superfoods（US）
• Nutriblade（US）
• Girmes Wheatgrass（Germany）
• E-Phamax（UK）
• Nature Bell（India）
• Dr. Berg（US）
• Sunfood（US）
• Vibrant Health（US）
• Gaia Herbs（US）
• Healthforce Nutritionals（US）

结论与建议

Global Wheatgrass Products Market size was valued at USD 203.32 Million in 2024 and is poised to grow from USD 217.35 Million in 2025 to USD 370.66 Million by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global market for wheatgrass products is poised for significant growth, driven by increasing awareness of its health benefits and a shift towards wellness trends emphasizing green foods. The demand for clean-label, natural, and functional foods has surged, particularly in the wake of health crises that highlighted the importance of nutrient-dense diets and supplements. E-commerce channels have also gained traction, with major brands offering a variety of wheatgrass products online. Additionally, the growing aging population, along with the rising prevalence of diabetes, is expected to further fuel demand, as wheatgrass's anti-diabetic properties and other health benefits are increasingly recognized. With breast cancer being the most common cancer globally, wheatgrass is being regarded for its supportive role in cancer treatment, highlighting its versatile health applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wheatgrass Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wheatgrass Products Market Segments Analysis

Global Wheatgrass Products Market is segmented by Product, Category, Distribution and region. Based on Product, the market is segmented into Wheatgrass juice, Wheatgrass powder and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Store-based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wheatgrass Products Market

The surge in consumer awareness regarding the numerous health benefits of wheatgrass is significantly propelling the demand for related products. Wheatgrass is renowned for its rich nutrient profile, detoxification properties, and ability to combat various diseases, making it highly sought after. As individuals become more health-conscious, they are increasingly looking for natural and organic options that enhance their overall wellness. This growing trend reflects a shift towards incorporating nutrient-rich ingredients into daily diets, further fueling the market for wheatgrass products as people strive to improve their health and vitality through natural means.

Restraints in the Global Wheatgrass Products Market

Despite a growing awareness of wheatgrass, its recognition remains limited compared to other health foods, acting as a constraint on the market's expansion. A significant portion of consumers may lack familiarity with wheatgrass and the associated health benefits, hindering potential sales and growth opportunities. To address this challenge, it is essential to implement robust marketing strategies and educational initiatives aimed at informing consumers about the advantages of incorporating wheatgrass into their diets. By enhancing awareness and understanding, the market can potentially overcome this barrier and capitalize on the increasing interest in health and wellness products.

Market Trends of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is experiencing a notable shift towards organic and natural offerings, driven by consumers' growing health consciousness and preference for clean-label products. As individuals increasingly prioritize wellness and sustainability, the demand for wheatgrass products sourced from organically cultivated wheatgrass, free from pesticides and synthetic additives, has surged. This trend reflects a broader movement towards holistic nutrition and plant-based diets, further propelled by the desire for functional foods that enhance vitality and support immune health. Consequently, this shift is driving innovation and diversification among producers in the wheatgrass sector, catering to the evolving consumer landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wheatgrass Products Market Size by Product & CAGR (2026-2033)

• Market Overview
• Wheatgrass juice
• Wheatgrass powder
• Others

Global Wheatgrass Products Market Size by Category & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Wheatgrass Products Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Store-based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Others
• Non-store based

Global Wheatgrass Products Market Size & CAGR (2026-2033)

• North America (Product, Category, Distribution)
  • US
  • Canada
• Europe (Product, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• NOW Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synergy Natural (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyProtein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazing Grass (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapiva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Terrasoul Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutriblade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girmes Wheatgrass (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E-Phamax (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Bell (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Berg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vibrant Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Healthforce Nutritionals (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations