产品资讯管理 (PIM) 市场规模、份额和成长分析（按组件、组织规模、部署类型、最终用户和地区划分）—产业预测，2026-2033 年

2024 年全球产品资讯管理 (PIM) 市场规模为 145.3 亿美元，预计从 2025 年的 171.6 亿美元成长到 2033 年的 649.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 18.1%。

全球产品资讯管理 (PIM) 市场正经历显着成长，这主要得益于消费者对无缝网路购物体验日益增长的需求。随着全通路零售的扩张，企业越来越需要在多个销售管道提供一致、准确且全面的产品资讯。此外，数位化和电子商务的蓬勃发展，尤其是在新兴市场，正促使企业采用强大的 PIM 解决方案，以简化资料管理、简化产品推出并加快产品上市速度。云端运算创新以及与 ERP 和 CRM 系统的整合进一步推动了 PIM 的应用。随着严格的数据准确性和合规性标准变得日益重要，尤其是在製药和家电等行业，具备分析和自动化功能的有效 PIM 解决方案能够减少错误、优化供应链，并透过个人化内容传送改善客户体验。

全球个人资讯管理 (PIM) 市场按组件、组织规模、部署类型、最终用户和地区进行细分。按组件划分，市场分为解决方案和服务两大类。依组织规模划分，市场分为大型企业和中小企业。依部署类型划分，市场分为本地部署和云端部署。按最终用户划分，市场分为银行、金融服务和保险、消费品和零售、製造业、IT、电信、运输和物流、媒体和娱乐以及其他行业。依地区划分，市场分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

全球PIM市场驱动因素

消费者对产品来源的日益关注以及对安全性和永续性的日益重视，推动了全球对全面且准确产品资讯的需求激增。为了因应这一转变，企业正越来越多地采用产品资讯管理 (PIM) 解决方案来提升客户体验。借助 PIM 系统，企业可以提供详细的产品属性，例如认证、使用说明、成分和环境影响。在食品和个人护理等领域，洁净标示运动的影响尤其显着，它要求品牌确保其产品在实体店和线上通路均安全合规。

限制全球PIM市场的因素

全球产品资讯管理 (PIM) 市场面临的主要障碍之一是缺乏具备处理复杂产品资料工作流程、分类系统和系统整合专业知识的合格人员。随着 PIM 系统日益复杂，整合了人工智慧、自动化和分析功能，系统潜力与现有技能之间出现了显着差距。这种不匹配导致实施週期延长、培训成本增加以及系统功能未能充分利用，尤其给试图有效利用这些强大工具的中小型企业 (SME) 带来了挑战。弥合这一技能差距对于最大限度地发挥 PIM 解决方案的作用至关重要。

全球PIM市场趋势

全球产品资讯管理 (PIM) 市场正经历一场由人工智慧和自动化技术融合驱动的重大变革时期。企业正加速采用人工智慧驱动的 PIM 解决方案，透过自动化内容产生、即时客製化和错误检验，简化产品资料管理。这项变革正在提升各个数位管道的准确性和一致性，这对于在竞争激烈的线上业务和全通路零售环境中取得成功至关重要。随着企业将营运效率和客户体验置于优先地位，对先进 PIM 解决方案的需求持续增长，而人工智慧驱动的技术被视为现代资料管理策略的关键推动因素。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术分析

全球PIM市场规模（依组件划分）、复合年增长率（2026-2033年）

• 解决方案
  • 多域
  • 单域
• 服务
  • 咨询和实施
  • 培训、支援和维护

全球PIM市场规模（依组织规模划分），复合年增长率（2026-2033年）

• 大公司
• 小型企业

全球PIM市场规模（依部署类型划分），复合年增长率（2026-2033年）

• 本地部署
• 云

全球PIM市场规模（依最终用户划分），复合年增长率（2026-2033年）

• 银行、金融服务和保险
• 消费品和零售
• 製造业
• IT/通讯
• 运输/物流
• 媒体与娱乐
• 其他的

全球PIM市场规模（按地区划分）、复合年增长率（2026-2033年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Oracle（USA）
• SAP（Germany）
• IBM（USA）
• Informatica（USA）
• Pimcore（Austria）
• Akeneo（France）
• inriver（Sweden）
• Winshuttle（USA）
• Riversand（USA）
• Salsify（USA）
• Aprimo（USA）
• Stibo Systems（Denmark）
• Contentserv（Switzerland）
• Mobius（India）
• Perfion（Denmark）
• Profisee（USA）
• Censhare（Germany）
• Vinculum（India）
• Pimworks（USA）
• TrueCommerce（USA）

结论与建议

Global PIM Market size was valued at USD 14.53 Billion in 2024 and is poised to grow from USD 17.16 Billion in 2025 to USD 64.92 Billion by 2033, growing at a CAGR of 18.1% during the forecast period (2026-2033).

The global Product Information Management (PIM) market is witnessing significant growth driven by the rising demand for seamless online shopping experiences. Businesses are increasingly required to provide consistent, accurate, and enriched product information across multiple sales channels amidst expanding omnichannel retailing. Additionally, digitalization and the proliferation of e-commerce, especially in emerging markets, push companies to adopt robust PIM solutions that streamline data management, simplify product launches, and expedite time-to-market. Innovations in cloud computing and integration with systems like ERP and CRM further enhance PIM deployment. As stringent data accuracy and compliance standards become critical-particularly in sectors such as pharmaceuticals and consumer electronics-effective PIM solutions equipped with analytics and automation features are enabling businesses to reduce errors, optimize supply chains, and enhance customer experiences through personalized content delivery.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global PIM market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global PIM Market Segments Analysis

The global PIM Market is segmented by Component, Organization Size, Deployment Type, End-user and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Type, the market is segmented into On-premises and Cloud. Based on End-user, the market is segmented into Banking, Financial Services, and Insurance, Consumer goods & retail, Manufacturing, IT & telecom, Transportation & logistics, Media & entertainment and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global PIM Market

The global demand for comprehensive and precise product information is surging, driven by consumers' heightened awareness of product origins and growing concerns regarding safety and sustainability. This shift has prompted organizations to embrace Product Information Management (PIM) solutions to provide an enriched customer experience. By leveraging PIM systems, businesses can offer detailed product attributes, including certifications, usage instructions, compositions, and environmental impacts. Sectors such as food and personal care are particularly influenced by the clean-label trend, compelling brands to ensure that their content is safe and complies with regulations, both in physical stores and online platforms.

Restraints in the Global PIM Market

One of the primary obstacles facing the Global PIM market is the shortage of qualified professionals who possess the expertise needed to navigate complex product data workflows, taxonomy structures, and system integrations. As PIM systems become more advanced, incorporating AI, automation, and analytics, a significant gap emerges between the systems' potential and the available skillset. This discrepancy can lead to prolonged implementation timelines, heightened training costs, and inadequate deployment of the system's full capabilities, posing particular challenges for small and mid-sized businesses striving to leverage these powerful tools effectively. Addressing this skills gap is essential for maximizing PIM solutions.

Market Trends of the Global PIM Market

The Global Product Information Management (PIM) market is witnessing a significant shift driven by the integration of AI and automation technologies. Businesses are increasingly adopting AI-powered PIM solutions that streamline product data management by automating content generation, real-time customization, and error validation. This transformation enhances accuracy and consistency across various digital channels, essential for thriving in the competitive landscape of online business and omnichannel retailing. As companies prioritize operational efficiency and improved customer experiences, the demand for advanced PIM solutions continues to grow, positioning AI-driven technologies as critical enablers of modern data management strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global PIM Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
  • Multi-Domain
  • Single Domain
• Services
  • Consulting and Implementation
  • Training, Support and Maintenance

Global PIM Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs

Global PIM Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• On-premises
• Cloud

Global PIM Market Size by End-user & CAGR (2026-2033)

• Market Overview
• Banking, Financial Services, and Insurance
• Consumer goods & retail
• Manufacturing
• IT & telecom
• Transportation & logistics
• Media & entertainment
• Other

Global PIM Market Size & CAGR (2026-2033)

• North America (Component, Organization Size, Deployment Type, End-user)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Type, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimcore (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akeneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inriver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winshuttle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riversand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salsify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stibo Systems (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentserv (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobius (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfion (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Profisee (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Censhare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinculum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TrueCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations