益智药市场规模、份额及成长分析（按应用、通路、剂型及地区划分）－2026-2033年产业预测

预计到 2024 年，益智药市场规模将达到 49.5 亿美元，到 2025 年将成长至 56.7 亿美元，到 2033 年将成长至 169 亿美元，在预测期（2026-2033 年）内，复合年增长率为 14.62%。

受消费者在医疗保健和健身投资不断成长的推动，益智药市场预计将迎来强劲成长。学生和身处竞争激烈的工作环境的人们越来越倾向于寻求天然方法来提升认知能力。此外，益智药在运动员和注重自我提升的消费者群体中日益普及，也促进了市场扩张。人口老化以及失智症和关节炎等脑部疾病的日益普遍，进一步强化了这类认知增强剂的需求。此外，人们对改善情绪、缓解情绪障碍产品的需求不断增长，也推动了该产业的进一步发展。总而言之，随着越来越多的消费者将认知功能置于学业和职业发展的重要地位，这些趋势表明益智药市场拥有巨大的发展潜力。

益智药市场驱动因素

全球对心理健康和整体精神福祉的日益关注是推动益智药市场发展的关键因素。由于各种生活方式因素、压力和老龄化导致认知能力下降、记忆力减退和精神疲劳的病例不断增加，越来越多的人寻求提升大脑功能的解决方案。这一趋势在学生、职场人士和老年人中尤其明显，他们渴望提高注意力、记忆力和思维清晰度。因此，随着越来越多的人意识到优化自身认知能力以应对日常挑战的重要性，对情绪增强剂和认知提升剂的需求也在不断增长。

限制益智药市场的因素

高品质益智药的高昂价格对其广泛普及构成重大挑战。这些基于严谨研究和专有成分的高端配方，往往比非专利版本贵得多。这种经济壁垒限制了预算有限的消费者，尤其是在经济欠发达地区的消费者，从而阻碍了整体市场扩张。因此，高效且经临床检验的益智药的高成本可能会使更多人无法体验其潜在益处，从而限制了整体市场成长和普及。

益智药市场趋势

益智药市场正经历着客製化配方产品显着成长的趋势，这些产品旨在满足个人的特定需求。借助人工智慧和数据分析等先进技术，每家公司都会根据个人的心理特征、遗传倾向和生活方式等因素来设计其益智药配方。这种高度个人化的配方不仅提高了消费者的参与度，还能在使用者体验到优化的认知提升后，增强其忠诚度。这一趋势是向个人化健康解决方案迈进的更大趋势的一部分，预示着一个以健康公平和个人整体福祉为中心的发展格局正在演变，并将定制化益智药定位为认知提升领域的尖端创新。

目录

介绍

• 调查目标
• 定义
• 市场覆盖范围

调查方法

• 资讯收集
• 二手和一手资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

前景
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 抑制因素
  • 任务
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 监管环境
• 价值链分析
• 重点客户及采购标准分析

按形式分類的益智药市场

• 介绍
• 胶囊/片剂
• 粉末
• 饮料
• 其他的

按分销管道分類的益智药市场

• 介绍
• 离线
• 在线的

益智药市场：按地区分類的市场规模：

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲（MEA）
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市占率（2025 年）

主要企业简介

• Onnit Labs, Inc.
• Reckitt Benckiser Group PLC
• Mental Mojo, LLC
• NooCube
• Mind Lab Pro（Performance Lab Group Ltd）
• TruBrain
• Zhou Nutrition
• Kimera Koffee
• Purelife Bioscience Co. Ltd.
• Nootrobox Inc.
• Nootropic Source
• AlternaScript LLC
• HVMN Inc.
• Powder City LLC
• Nootropics Depot LLC
• Peak Nootropics
• Nootropic Geek LLC
• Mind Nutrition Ltd.
• Neurofuse Inc.
• BrainMD Health

Nootropics Market size was valued at USD 4.95 Billion in 2024 and is poised to grow from USD 5.67 Billion in 2025 to USD 16.9 Billion by 2033, growing at a CAGR of 14.62% during the forecast period (2026-2033).

The nootropics market is poised for robust growth, driven by rising consumer investment in healthcare and fitness. An increasing number of students and a competitive workforce are seeking natural alternatives to enhance cognitive performance. Additionally, the growing popularity of nootropics among athletes and consumers focused on personal development is contributing to market expansion. The aging population, coupled with the prevalence of brain-related diseases like dementia and conditions such as arthritis, underscores the demand for these cognitive enhancers. Furthermore, the need for mood enhancement products to address emotional disorders is also on the rise, fostering further industry growth. Collectively, these trends indicate a strong potential for the nootropics market as consumers prioritize cognitive health for academic and career advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Nootropics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Nootropics Market Segments Analysis

Global Nootropics Market is segmented by Form, Distribution Channel, and region. Based on Form, the market is segmented into Capsules/Tablets, Powder, Drinks, Others. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Nootropics Market

Growing global awareness surrounding mental health and overall mental wellbeing serves as a significant catalyst for the nootropics market. As instances of cognitive decline, memory issues, and mental fatigue become more prevalent due to various lifestyle factors, stress, and aging, individuals are increasingly seeking solutions to enhance brain function. This trend is especially evident among students, professionals, and older adults who are in search of improved concentration, memory retention, and mental clarity. Consequently, the demand for mood enhancers and cognitive boosters is on the rise as more people recognize the importance of optimizing their mental capacities for everyday challenges.

Restraints in the Nootropics Market

The elevated prices associated with high-quality nootropic products present a significant challenge to their mass adoption. These premium formulations, which are often based on rigorous research and proprietary ingredients, tend to be considerably more expensive than their generic counterparts. This financial barrier restricts access for budget-conscious consumers, particularly in less affluent regions, ultimately hindering overall market expansion. As a result, the high cost of effective, clinically validated nootropics may prevent a broader audience from experiencing their potential benefits, limiting the growth and popularity of the market as a whole.

Market Trends of the Nootropics Market

The Nootropics market is witnessing a significant rise in the emergence of customized formulations tailored to individual needs. Leveraging advanced technologies like AI and data analytics, companies are crafting nootropic blends that consider personal psychological profiles, genetic predispositions, and lifestyle factors. This level of personalization not only enhances consumer engagement but also fosters a deeper sense of loyalty as individuals experience optimized cognitive enhancements. This trend is part of a larger movement towards personalized health solutions, reflecting an evolving landscape focused on health equity and overall personal well-being, positioning customized nootropics as a forefront innovation in cognitive enhancement.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Landscape
• Value Chain Analysis
• Key Customer and buying Criteria Analysis

Nootropics Market, By Form

• Introduction
• Capsules/Tablets
• Powder
• Drinks
• Others

Nootropics Market, By Distribution Channel

• Introduction
• Offline
• Online

Nootropics Market Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Onnit Labs, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mental Mojo, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NooCube
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mind Lab Pro (Performance Lab Group Ltd)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TruBrain
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhou Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimera Koffee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purelife Bioscience Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootrobox Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootropic Source
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlternaScript LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HVMN Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Powder City LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootropics Depot LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Nootropics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootropic Geek LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mind Nutrition Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neurofuse Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrainMD Health
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments