即饮蛋白饮料市场规模、份额和成长分析（按产品类型、成分、口味、卡路里含量、消费者细分、功效宣称、含糖量和地区划分）－2026-2033年产业预测

预计到 2024 年，全球即饮蛋白质饮料市场规模将达到 17.3 亿美元，到 2025 年将达到 18.7 亿美元，到 2033 年将达到 34.9 亿美元，预测期（2026-2033 年）的复合年增长率为 8.1%。

即饮蛋白饮料市场正经历显着成长，这主要得益于消费者对便利营养解决方案日益增长的需求，以支持健康的生活方式。这类饮料采用高蛋白成分製成，为消费者提供了一种随时随地轻鬆满足营养需求的方式。除了便利性之外，即饮蛋白饮料还具有许多健康益处，包括增强心血管健康、提高免疫功能、促进新陈代谢和增加骨骼密度。消费者健康意识的不断提高是推动市场扩张的关键因素，因为人们都在寻求有效且便利的方式来改善健身健康。

推动全球即饮蛋白饮料市场发展的因素

消费者对健康和保健的日益关注显着推动了高蛋白饮料的需求。健康意识的增强促使人们将高蛋白食物纳入日常饮食，使这类饮料成为全球运动营养领域的热门选择。人们对健身和健康的追求，使蛋白饮料成为那些希望改善整体健康和运动表现人士的首选产品。因此，即饮蛋白饮料的全球市场正经历强劲成长，吸引了许多注重营养便利性和促进运动后復原的消费者。

限制全球即饮蛋白饮料市场的因素

全球即饮蛋白饮料市场成长可能面临许多挑战，主要原因在于产品价格高昂，尤其是在平均收入水准较低的开发中国家。此外，各国严格的法律法规和卫生通讯协定也进一步限制了市场需求。这些因素共同构成了一个受限的市场环境，限制了产品的供应和可负担性，这可能会阻碍即饮蛋白饮料在某些地区的潜在扩张。因此，该细分市场在不同人群中可能难以实现强劲成长。

全球即饮蛋白饮料市场趋势

全球即饮蛋白饮料市场持续成长，这主要得益于消费者对健康和健身日益增长的兴趣。这一趋势在运动员和健身爱好者中尤其明显，他们寻求便捷的营养解决方案来支持其积极的生活方式。人们对蛋白质摄取益处的认识不断提高，导致即饮蛋白饮料的需求激增，推动了口味、配方和包装方面的创新。此外，健身房和健身中心的扩张也鼓励消费者将蛋白饮料纳入其运动后的日常动态计划。随着健康意识的不断增强，这一细分市场预计将保持持续成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球即饮蛋白饮料市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 能量饮料
• 果汁饮料
• 蛋白奶昔
• 植物奶饮料
• 体重管理饮料
• 临床饮料
• 其他的

全球即饮蛋白饮料市场规模（依来源及复合年增长率划分）（2026-2033 年）

• 植物来源
• 动物源性

全球即饮蛋白饮料市场规模（依口味及复合年增长率划分）（2026-2033 年）

• 橘子
• 芒果
• 草莓
• 混合水果
• 凤梨
• 柠檬
• 覆盆子
• 原味/常规
• 西瓜
• 蓝莓
• 水果宾治
• 摩卡
• 青苹果
• 樱桃
• 草药
• 芦荟
• 其他的

全球即饮蛋白饮料市场规模（按卡路里含量和复合年增长率划分）（2026-2033 年）

• 高热量
• 低卡路里
• 零卡路里

全球即饮蛋白饮料市场规模（依消费者数量及复合年增长率划分）（2026-2033 年）

• 一般消费者
• 运动员
• 健身爱好者

全球即饮蛋白饮料市场规模（按展示类型和复合年增长率划分）（2026-2033 年）

• 不含防腐剂
• 不含麸质
• 非基因改造
• 无脂
• 显示以上所有内容
• 其他的

全球即饮蛋白饮料市场规模（按含糖量和复合年增长率划分）（2026-2033 年）

• 低碳水化合物
• 高糖含量
• 零糖

全球即饮蛋白饮料市场规模（按包装类型和复合年增长率划分）（2026-2033 年）

• 瓶子
• 能
• 纸盒

全球即饮蛋白饮料市场规模（依包装规格及复合年增长率划分）（2026-2033 年）

• 201-300 ml
• 301-400 ml
• 401-500 ml
• 超过500毫升
• 101-200 ml
• 少于100毫升

全球即饮蛋白饮料市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 非实体店面零售商
• 商店型零售商

全球即饮蛋白饮料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• PepsiCo, Inc.（USA）
• Coca-Cola Co.（USA）
• Glanbia plc（Ireland）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Danone SA（France）
• MusclePharm Corporation（USA）
• CytoSport, Inc.（USA）
• Kellogg Company（USA）
• Premier Nutrition Corporation（USA）
• General Nutrition Centers, Inc.（GNC）（USA）
• Monster Beverage Corporation（USA）
• Hormel Foods Corporation（USA）
• The Hershey Company（USA）
• The Nature's Bounty Co.（USA）
• The Hain Celestial Group, Inc.（USA）

结论与建议

Global RTD Protein Beverages Market size was valued at USD 1.73 Billion in 2024 and is poised to grow from USD 1.87 Billion in 2025 to USD 3.49 Billion by 2033, growing at a CAGR of 8.1% during the forecast period (2026-2033).

The market for ready-to-drink (RTD) protein beverages is experiencing significant growth, fueled by the increasing demand for convenient nutrition solutions that support a healthy lifestyle. These beverages are crafted from high-protein ingredients, providing an easy way for consumers to meet their nutritional needs while on the go. In addition to convenience, RTD protein drinks offer numerous health benefits, including enhanced cardiovascular health, improved immune function, better metabolism, and stronger bones. The escalating consumer awareness surrounding health and wellness is a key driver behind the expansion of this market, as individuals seek effective and accessible options to bolster their fitness and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Protein Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Protein Beverages Market Segments Analysis

Global RTD Protein Beverages Market is segmented by Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel and region. Based on Product Type, the market is segmented into Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages and Others. Based on Source, the market is segmented into Plant-Based and Animal-Based. Based on Flavor, the market is segmented into Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera and Others. Based on Calorie Count, the market is segmented into High Calories, Low Calories and Zero Calorie. Based on Consumers, the market is segmented into Regular Consumer, Athletes and Gym Enthusiast. Based on Claim, the market is segmented into Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims and Others. Based on Sugar Count, the market is segmented into Low Sugar, High Sugar and Zero Sugar. Based on Packaging Type, the market is segmented into Bottles, Cans and Cartons. Based on Packaging Size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml and Less than 100 ml. Based on Distribution Channel, the market is segmented into Non-store Retailers and Store Based Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Protein Beverages Market

The increasing focus on health and wellness among consumers is driving a significant rise in the demand for protein-infused beverages. As people become more health-conscious, there is a notable shift towards incorporating protein-rich options into their diets, with these beverages gaining popularity as essential components of sports nutrition globally. This enthusiasm for fitness and well-being is transforming protein drinks into a staple for individuals seeking to enhance their overall health and performance. Consequently, the global marketplace for ready-to-drink protein beverages is experiencing robust growth, attracting a diverse range of consumers interested in nutritional convenience and enhanced recovery.

Restraints in the Global RTD Protein Beverages Market

The growth of the global ready-to-drink (RTD) protein beverages market is likely to face challenges primarily due to the high pricing of these products, particularly in developing nations where average income levels are low. Additionally, various countries impose stringent legal regulations and health protocols, which can further restrict market demand. These factors contribute to a constrained market environment, limiting accessibility and affordability, and thus hindering the potential expansion of RTD protein beverages in certain regions. As a result, this market segment may struggle to achieve robust growth in various demographics.

Market Trends of the Global RTD Protein Beverages Market

The Global RTD Protein Beverages market is on the rise, fueled by an increasing consumer focus on health and fitness. This trend is particularly evident among athletes and fitness enthusiasts seeking convenient nutrition solutions that support their active lifestyles. With a growing awareness of the benefits of protein intake, the demand for ready-to-drink protein options has surged, leading to innovations in flavors, formulations, and packaging. Additionally, the expansion of gyms and fitness centers is encouraging consumers to integrate protein beverages into their post-workout routines. As health-consciousness continues to shape market dynamics, the segment is poised for sustained growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global RTD Protein Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Energy Beverages
• Juice Beverages
• Protein Shakes
• Plant-Based Milk Beverages
• Weight Management Beverages
• Clinical Beverages
• Others

Global RTD Protein Beverages Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plant-Based
• Animal-Based

Global RTD Protein Beverages Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Orange
• Mango
• Strawberry
• Mixed Fruit
• Pineapple
• Lemon
• Raspberry
• Original/Regular
• Watermelon
• Blueberry
• Fruit Punch
• Mocha
• Green Apple
• Cherry
• Herbal
• Aloe Vera
• Others

Global RTD Protein Beverages Market Size by Calorie Count & CAGR (2026-2033)

• Market Overview
• High Calories
• Low Calories
• Zero Calorie

Global RTD Protein Beverages Market Size by Consumers & CAGR (2026-2033)

• Market Overview
• Regular Consumer
• Athletes
• Gym Enthusiast

Global RTD Protein Beverages Market Size by Claim & CAGR (2026-2033)

• Market Overview
• Preservatives Free
• Gluten Free
• Non-GMO
• Fat Free
• All of the Above Claims
• Others

Global RTD Protein Beverages Market Size by Sugar Count & CAGR (2026-2033)

• Market Overview
• Low Sugar
• High Sugar
• Zero Sugar

Global RTD Protein Beverages Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Cartons

Global RTD Protein Beverages Market Size by Packaging Size & CAGR (2026-2033)

• Market Overview
• 201-300 ml
• 301-400 ml
• 401-500 ml
• More than 500 ml
• 101-200 ml
• Less than 100 ml

Global RTD Protein Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Non-store Retailers
• Store Based Retailers

Global RTD Protein Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coca-Cola Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CytoSport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Nutrition Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Nutrition Centers, Inc. (GNC) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hormel Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations