希腊优格市场规模、份额和成长分析（按包装、性质、产品类型、口味、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，全球希腊优格市场规模将达到 98 亿美元，到 2025 年将成长至 105.9 亿美元，到 2033 年将成长至 197.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 8.1%。

全球希腊优格市场蓬勃发展，其浓郁的口感和略带酸味的风味深受注重健康的消费者喜爱。这种过滤优格富含多种健康益处，使其成为广受欢迎的零食和早餐选择，尤其受到健身爱好者的青睐。其独特的生产过程造就了更浓郁、蛋白质含量更高的产品，使其用途更加广泛，可用于製作各种美食，从冰沙到甜点，无所不包。市场成长要素包括日益增强的健康意识和不断增长的蛋白质需求，而高昂的价格和生产成本则对价格敏感型消费者构成挑战。创新口味和低糖产品的趋势，以及向新兴市场的拓展，为市场成长提供了巨大的机会。与零售商和意见领袖建立合作关係对于提高产品知名度和市场接受度至关重要。

全球希腊优格市场驱动因素

希腊优格市场扩张的关键驱动力在于其卓越的健康益处。与传统优格相比，希腊优格营养价值更高，因此越来越受到消费者的青睐。这种需求的增长源于人们对高蛋白食品日益增长的兴趣，高蛋白食品因其增强饱足感、调节血糖值和促进肌肉生长等功效而备受认可。因此，这些特性有助于有效减脂，进一步巩固了希腊优格在当今注重健康的环境下作为一种健康且用途广泛的食品选择的地位。

限制全球希腊优格市场的因素

全球希腊优格市场面临的主要限制因素是消费者对价格的敏感度。由于其特殊的生产过程和高蛋白质含量，希腊优格的售价通常高于普通优格和其他乳製品替代品。较高的价格可能会疏远注重预算的消费者，尤其是在消费者经济能力较为有限的市场。因此，生产商面临的挑战是如何制定既能吸引更广泛消费群体又能维持利润率的定价策略。在竞争日益激烈的市场环境中，有效平衡价格与利润并抢占市场份额至关重要。

全球希腊优格市场趋势

全球希腊优格市场正经历一场向口味创新和产品多元化的动态转变，各大品牌竞相迎合日益注重健康的消费者的偏好。从异国水果到令人垂涎的甜点风味，再到香草和香辛料的咸香混合口味，製造商们透过推出一系列独特的口味，不仅提升了消费者的体验，也勇于挑战新的产品。这种策略不仅吸引了新客户，也增强了现有客户的忠诚度，最终扩大了市场吸引力，并在竞争激烈的优格市场中推动了成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球希腊优格市场规模（依包装类型划分）及复合年增长率（2026-2033 年）

• 杯子和浴缸
• 瓶子

全球希腊优格市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 传统希腊优格
• 有机希腊优格

全球希腊优格市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 普通希腊优格
• 脱脂希腊优格

全球希腊优格市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 调味
  • 草莓
  • 香草
  • 蓝莓
  • 桃
  • 其他的
• 无味

全球希腊优格市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场
• 便利商店
• 在线的
• 其他的

全球希腊优格市场规模（按地区划分）及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Chobani（USA）
• Fage（Luxembourg）
• Danone SA（France）
• General Mills, Inc.（USA）
• Nestle SA（Switzerland）
• Saputo Inc.（Canada）
• Emmi AG（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Muller Group（Germany）
• Meiji Holdings Co., Ltd.（Japan）
• Morinaga Milk Industry Co., Ltd.（Japan）
• Parmalat SpA（Italy）
• Sodiaal（France）
• Yili Group（China）
• Mengniu Dairy（China）
• FrieslandCampina（Netherlands）
• Groupe Savencia（France）
• Kraft Heinz Company（USA）
• Fonterra Co-operative Group Limited（New Zealand）

结论与建议

Global Greek Yogurt Market size was valued at USD 9.80 Billion in 2024 and is poised to grow from USD 10.59 Billion in 2025 to USD 19.75 Billion by 2033, growing at a CAGR of 8.1% during the forecast period (2026-2033).

The global Greek yogurt market is thriving, driven by the product's creamy texture and tangy flavor, appealing significantly to health-conscious consumers. This strained yogurt variant offers extensive health benefits, making it a favored snack and breakfast choice, especially among fitness enthusiasts. Its unique production process results in a thicker, protein-rich product, enhancing its versatility in various culinary applications, from smoothies to desserts. Key market growth drivers include rising health awareness and increased protein demand, although premium pricing and higher production costs pose challenges for price-sensitive consumers. Trends toward innovative flavors and lower sugar options, along with expanding into emerging markets, present substantial opportunities for growth. Collaborations with retailers and influencers are instrumental in broadening reach and enhancing product visibility in the marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Greek Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Greek Yogurt Market Segments Analysis

Global Greek Yogurt Market is segmented by Package Type, Nature, Product Type, Flavor, Distribution Channel and region. Based on Package Type, the market is segmented into Cups & Tubs and Bottles. Based on Nature, the market is segmented into Conventional Greek Yogurt and Organic Greek Yogurt. Based on Product Type, the market is segmented into Regular Greek Yogurt and Non-Fat Greek Yogurt. Based on Flavor, the market is segmented into Flavored and Unflavored. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Greek Yogurt Market

A significant catalyst for the expansion of the Greek yogurt market lies in its impressive health benefits. The product has become increasingly favored among consumers due to its superior nutritional profile in comparison to traditional yogurt. This rising demand can be attributed to the growing interest in protein-rich foods, which are recognized for their ability to enhance satiety, regulate blood sugar levels, and support the building of lean muscle mass. Consequently, these characteristics contribute to effective fat loss, further solidifying Greek yogurt's appeal as a wholesome, versatile food choice in the modern health-conscious landscape.

Restraints in the Global Greek Yogurt Market

A significant constraint in the global Greek yogurt market is the price sensitivity exhibited by consumers. Due to its specialized production methods and elevated protein levels, Greek yogurt is typically sold at a premium compared to regular yogurt and other dairy alternatives. This higher price can discourage budget-conscious shoppers, especially in markets where consumers are more financially constrained. As a result, manufacturers face the challenge of developing pricing strategies that appeal to a broader audience while still ensuring their profit margins remain intact. Effectively navigating this balance is crucial for capturing market share in an increasingly competitive landscape.

Market Trends of the Global Greek Yogurt Market

The Global Greek Yogurt market is experiencing a dynamic shift towards flavor innovation and product diversification as brands strive to capture the evolving tastes of health-conscious consumers. By introducing a wide array of unique flavors, ranging from exotic fruits to indulgent dessert-inspired options and even savory blends infused with herbs and spices, manufacturers are not only enhancing the overall consumer experience but also encouraging product experimentation. This strategic approach not only draws in new customers but also keeps existing ones engaged, ultimately broadening the market's appeal and driving growth within the competitive landscape of yogurt products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Greek Yogurt Market Size by Package Type & CAGR (2026-2033)

• Market Overview
• Cups & Tubs
• Bottles

Global Greek Yogurt Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Conventional Greek Yogurt
• Organic Greek Yogurt

Global Greek Yogurt Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Regular Greek Yogurt
• Non-Fat Greek Yogurt

Global Greek Yogurt Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Flavored
  • Strawberry
  • Vanilla
  • Blueberry
  • Peach
  • Others
• Unflavored

Global Greek Yogurt Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets
• Convenience Stores
• Online
• Others

Global Greek Yogurt Market Size & CAGR (2026-2033)

• North America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmalat S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodiaal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Savencia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations