电子商务软体市场规模、份额和成长分析（按部署类型、应用程式和地区划分）－2026-2033年产业预测

预计到 2024 年，全球电子商务软体市场规模将达到 70.3 亿美元，到 2025 年将成长至 81.1 亿美元，到 2033 年将成长至 253.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 15.3%。

全球电子商务软体市场是一个充满活力的行业，它正透过改善客户体验和提高效率来重塑线上业务营运。市场成长主要得益于消费者向网路购物的广泛转变，这凸显了企业投资电子商务解决方案以满足不断变化的客户需求的必要性。智慧型手机和高速网路的普及推动了行动商务的发展，促使电子商务软体供应商开发行动优化平台，以实现无缝的购物体验。其他推动市场扩张的趋势还包括线上零售商和虚拟市场数量的成长，以及中小企业对创新电子商务解决方案的采用。这种快速成长表明，数位化对于杂货店、传统零售商和Start-Ups的重要性日益凸显，并正在推动对电子商务软体的需求。

全球电子商务软体市场驱动因素

由于网路普及率和智慧型手机使用量的不断提高，全球电子商务软体市场正经历显着增长。这种日益增长的访问管道扩大了线上零售的潜在基本客群。网路购物的便利性，以及随时随地购物的能力，正在推动消费者对电子商务平台和行动购物应用程式的偏好。随着人们越来越多地采用这些技术，对创新电子商务解决方案的需求持续增长，推动市场向前发展，并改变零售业的动态。

限制全球电子商务软体市场的因素

线上交易的快速成长以及敏感个人和财务资讯的处理，提高了消费者和企业对潜在网路安全风险和资料外洩的认识。过去发生的高调安全事件严重削弱了人们对网路交易安全性的信任，并引发了担忧。因此，企业现在面临着如何让客户放心，确保其个人资讯安全的巨大挑战。这些日益增长的网路安全担忧对全球电子商务软体市场构成了重大製约，因为企业需要实施强有力的安全措施来重建消费者信任，并提供安全的网路购物阻碍因素。

全球电子商务软体市场趋势

全球电子商务软体市场正经历显着成长，这主要得益于消费者对宅配服务日益增长的需求。现代消费者越来越重视购物的便利性和效率，电子商务平台也积极回应，提供无缝的送货上门解决方案。这一趋势的背后是快节奏的生活方式，人们鲜有时间光顾传统零售店，因此纷纷转向线上平台，足不出户即可购买从日常食品杂货到高科技产品等各种商品。因此，电子商务软体的创新也日益注重提升用户体验、优化物流以及确保可靠的配送系统，以满足消费者不断增长的期望。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步

全球电子商务软体市场规模（按部署方式及复合年增长率划分）（2026-2033 年）

• 云
• 本地部署

全球电子商务软体市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 服装与时尚
• 食品/饮料
• 车
• 家用物品/电子产品
• 卫生保健
• 银行、金融和保险 (BFSI) 及科技
• 其他的

全球电子商务软体市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Commercetools（Germany）
• BigCommerce（United States）
• PrestaShop（France）
• Shopware（Germany）
• Vendasta（Canada）
• Rokt（United States）
• Shopify（Canada）
• Magento（United States）
• Salesforce Commerce Cloud（United States）
• SAP Commerce Cloud（Germany）
• Oracle Commerce Cloud（United States）
• Episerver（Sweden）
• WooCommerce（United States）
• Squarespace（United States）
• Wix eCommerce（Israel）
• Volusion（United States）
• Big Cartel（United States）
• ShopSite（United States）

结论与建议

Global E-commerce Software Market size was valued at USD 7.03 Billion in 2024 and is poised to grow from USD 8.11 Billion in 2025 to USD 25.32 Billion by 2033, growing at a CAGR of 15.3% during the forecast period (2026-2033).

The Global E-commerce Software Market is a dynamic sector reshaping online business operations by enhancing customer experiences and increasing efficiency. The market's growth is significantly fueled by the widespread consumer shift towards online shopping, which emphasizes the necessity for businesses to invest in e-commerce solutions to meet evolving customer demands. The rise of smartphones and high-speed internet access has propelled mobile commerce, prompting e-commerce software providers to develop mobile-optimized platforms that facilitate seamless shopping experiences. Additionally, trends such as the expanding base of online retailers and virtual marketplaces, along with small businesses adopting innovative e-commerce solutions, underscore the market's expansion. This surge emphasizes the critical role of digitalization among grocery stores, traditional retailers, and startups in driving e-commerce software demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-commerce Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-commerce Software Market Segments Analysis

Global E-commerce Software Market is segmented by Deployment, Application and region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Apparel & fashion, Food & beverage, Automotive, Home & electronics, Healthcare, BFSI & technology and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-commerce Software Market

The Global E-commerce Software market is experiencing significant growth due to the increasing accessibility of the internet and the proliferation of smartphones. This expanded access broadens the potential customer base for online retail. The convenience of shopping online, coupled with the ability to make purchases at any time and from virtually any location, has led to a rising preference among consumers for e-commerce platforms and mobile shopping applications. As individuals adopt these technologies, the demand for innovative e-commerce solutions continues to rise, driving the market forward and changing the dynamics of the retail landscape.

Restraints in the Global E-commerce Software Market

The surge in online transactions and the handling of sensitive personal and financial information have heightened awareness among consumers and businesses regarding potential cybersecurity risks and data breaches. Previous high-profile security incidents have significantly undermined trust, leading to heightened anxiety about the safety of online transactions. Consequently, businesses now confront the critical task of reassuring customers about the security and protection of their personal information. This growing apprehension regarding cybersecurity poses a significant restraint on the global e-commerce software market, as companies must implement robust security measures to restore consumer confidence and facilitate safe online shopping experiences.

Market Trends of the Global E-commerce Software Market

The global e-commerce software market is experiencing significant growth, largely fueled by the escalating demand for doorstep services. As modern consumers prioritize convenience and efficiency in their shopping experiences, e-commerce platforms have adapted by offering seamless, at-home delivery solutions. This trend is driven by busy lifestyles that leave little time for traditional retail shopping, pushing consumers towards online platforms that provide an extensive array of products-from everyday groceries to high-tech gadgets-all accessible from the comfort of home. As such, e-commerce software innovations are increasingly focused on enhancing user experience, optimizing logistics, and ensuring reliable delivery systems to meet this rising consumer expectation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global E-commerce Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global E-commerce Software Market Size by Application & CAGR (2026-2033)

• Market Overview
• Apparel & fashion
• Food & beverage
• Automotive
• Home & electronics
• Healthcare
• BFSI & technology
• Others

Global E-commerce Software Market Size & CAGR (2026-2033)

• North America (Deployment, Application)
  • US
  • Canada
• Europe (Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrestaShop (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopware (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vendasta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rokt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magento (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Commerce Cloud (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WooCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wix eCommerce (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Cartel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShopSite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations