鲜鱼市场规模、份额及成长分析（按产品、形态、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球鲜鱼市场规模将达到 2,435.5 亿美元，到 2025 年将达到 2,520.7 亿美元，到 2033 年将达到 3,319.3 亿美元，预测期（2026-2033 年）的复合年增长率为 3.5%。

受已开发国家和新兴市场需求成长的推动，全球鲜鱼市场预计将显着扩张。报告指出，食用鱼的消费量超过了全球人口成长速度，凸显了人们饮食结构向更健康方向转变的趋势。人们对鲜鱼的健康益处，尤其是在降低慢性病发病率和调节荷尔蒙水平方面的作用，认知不断提高。低温运输物流和配送技术的进步以及海鲜生产流程的改进也是推动市场成长的重要因素。消费者偏好选择高蛋白饮食以取代高热量食物，而鱼类恰好是富含Omega-3脂肪酸的优质蛋白质来源。在都市化、收入成长以及对高品质、多样化食品的需求等因素的推动下，发展中地区的市场成长尤为显着。

推动全球鲜鱼市场发展的因素

消费者对富含蛋白质饮食的偏好日益增长，这主要是由于越来越多的消费者寻求更健康的替代品，以取代高热量食品。鱼类是优质蛋白质和必需营养素（例如Omega-3脂肪酸）的良好来源，有助于肌肉发育和整体健康。随着人们对天然、永续和营养食品的需求不断增长，这种向更健康饮食的转变预计将持续下去。随着人们对食用鱼类健康益处的认识不断提高，新鲜鱼贝类将成为更重要的日常主食，从而推动全球新鲜鱼类市场的发展。

全球鲜鱼市场面临的限制

全球鲜鱼市场面临的一大挑战是商业捕捞和水产养殖对环境的影响。过度捕捞、栖息地劣化和污染等行为威胁鱼类资源的永续性，并对海洋生态系统造成负面影响。此外，水产养殖中使用抗生素和化学物质引发了人们对鱼贝类安全及其环境影响的担忧，这可能会削弱消费者的信心。为了应对这些问题，人们越来越重视采用永续和负责任的捕捞方法，并推动旨在提高鱼贝类产量和增强市场整体韧性的创新技术。

全球鲜鱼市场趋势

随着消费者越来越关注食品选择对环境的影响，全球新鲜海鲜市场对永续和可追溯海鲜的需求呈现成长趋势。这种意识的增强促使企业采用负责任的采购方式，并改善捕捞和水产养殖作业，以确保永续性。此外，旨在确保整个供应链透明度的创新技术解决方案也获得了大量投资。企业优先考虑清晰的产品标籤和认证，这对于建立消费者对新鲜海鲜安全性和永续性的信任和信心至关重要。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球鲜鱼市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 浅鱼
• 底栖鱼类

全球鲜鱼市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 新鲜的
• 冷冻

全球鲜鱼市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球鲜鱼市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Maruha Nichiro Corporation（Japan）
• Nippon Suisan Kaisha（Nissui）（Japan）
• Thai Union Group（Thailand）
• Mowi ASA（Norway）
• SalMar ASA（Norway）
• Leroy Seafood Group（Norway）
• Grieg Seafood ASA（Norway）
• Bakkafrost（Faroe Islands）
• Australis Seafoods SA（Chile）
• Camanchaca SA（Chile）
• High Liner Foods（Canada）
• Tassal Group Limited（Australia）
• Sanford Limited（New Zealand）
• Clearwater Seafoods Incorporated（Canada）
• Pacific Seafood Group（United States）
• Cooke Aquaculture（Canada）
• Nissui Corporation（Japan）
• Pesquera Exalmar SAA（Peru）
• Empresas AquaChile SA（Chile）
• Stolt-Nielsen Limited（United Kingdom）

结论与建议

Global Fresh Fish Market size was valued at USD 243.55 Billion in 2024 and is poised to grow from USD 252.07 Billion in 2025 to USD 331.93 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global fresh fish market is poised for considerable expansion, driven by heightened demand in both advanced and emerging economies. Reports indicate that the consumption of food fish is surpassing global population growth, underscoring a shift toward health-conscious eating. Awareness of fresh fish's health benefits, including its role in mitigating chronic disease and hormone regulation, is growing. Technological advancements in the cold chain logistics and distribution, alongside enhanced fish production, are further propelling the market forward. The increasing consumer preference for protein-rich diets in lieu of high-calorie alternatives is also significant, as fish offers a low-fat protein source enriched with omega-3 fatty acids. Growth is particularly pronounced in developing regions, supported by urbanization, rising incomes, and a demand for high-quality, diverse food options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fish Market Segments Analysis

Global Fresh Fish Market is segmented by Product, Form, Distribution Channel and region. Based on Product, the market is segmented into Pelagic Fish and Demersal Fish. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fish Market

The rising demand for fresh fish products is significantly fueled by the growing preference for protein-rich diets, as consumers increasingly look for healthier alternatives to high-calorie foods. Fish serves as a low-fat protein source, offering essential nutrients like omega-3 fatty acids that promote muscle development and overall well-being. This shift towards health-conscious eating is anticipated to persist as individuals pursue natural, sustainable, and nutritious food choices. As awareness of the health benefits associated with fish consumption continues to spread, the prominence of fresh fish as a dietary staple is likely to escalate, driving market growth in the global fresh fish sector.

Restraints in the Global Fresh Fish Market

A significant challenge facing the global fresh fish market is the environmental consequences associated with commercial fishing and aquaculture. Practices like overfishing, habitat degradation, and pollution threaten the sustainability of fish populations and negatively affect marine ecosystems. Moreover, the use of antibiotics and chemicals in fish farming raises concerns about the safety and environmental impact of fish products, which can undermine consumer confidence. In response to these issues, there is an increasing focus on adopting sustainable and responsible fishing methods, as well as the advancement of innovative technologies aimed at enhancing fish production and overall market resilience.

Market Trends of the Global Fresh Fish Market

The Global Fresh Fish market is increasingly characterized by a growing demand for sustainable and traceable fish products as consumers become more conscious of the environmental implications of their food choices. This heightened awareness is prompting businesses to adopt responsible sourcing methods and enhance their fishing and aquaculture practices to ensure sustainability. Additionally, the market is witnessing a surge in investments towards innovative technology solutions aimed at ensuring transparency throughout the supply chain. Companies are prioritizing clear product labeling and certifications, which are instrumental in fostering consumer trust and confidence in the safety and sustainability of fresh fish offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fresh Fish Market Size by Product & CAGR (2026-2033)

• Market Overview
• Pelagic Fish
• Demersal Fish

Global Fresh Fish Market Size by Form & CAGR (2026-2033)

• Market Overview
• Fresh
• Frozen

Global Fresh Fish Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Fresh Fish Market Size & CAGR (2026-2033)

• North America (Product, Form, Distribution Channel)
  • US
  • Canada
• Europe (Product, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Maruha Nichiro Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Suisan Kaisha (Nissui) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Union Group (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mowi ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalMar ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Seafood Group (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grieg Seafood ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bakkafrost (Faroe Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australis Seafoods S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camanchaca S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Liner Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tassal Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanford Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearwater Seafoods Incorporated (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Seafood Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cooke Aquaculture (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissui Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pesquera Exalmar S.A.A. (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empresas AquaChile S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stolt-Nielsen Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations