一次性电子烟市场规模、份额及成长分析（依口味、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，一次性电子烟市场规模将达到 71.7 亿美元，到 2025 年将成长至 79.8 亿美元，到 2033 年将成长至 186.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 11.2%。

一次性电子烟凭藉其小巧的设计和预装烟油，已成为电子烟市场中广受欢迎且易于使用的产品，尤其受到新用户的青睐。这些设备提供多种口味和尼古丁浓度，以满足不同消费者的需求，并且在网路和电子烟商店都有贩售。儘管一次性电子烟使用方便，但电子废弃物造成的环境问题却为市场带来了严峻挑战。青少年使用率的上升和消费者对创新口味需求的成长为市场提供了发展机会，而主要企业也在推出旨在实现永续解决方案的新产品。然而，卫生组织对一次性电子烟的安全性和潜在成瘾性表示担忧，强调需要法律规范并开展公众教育，普及电子烟的相关风险，这将影响一次性电子烟市场的未来。

一次性电子烟市场驱动因素

消费者对健康和保健的日益关注是推动一次性电子烟市场发展的关键因素，他们越来越倾向于选择符合自身健康生活方式的产品。这一趋势带动了对天然有机成分电子烟的需求，尤其是在那些寻求有害添加剂最少的替代品的人群中。因此，业内公司不断创新，研发出强调天然口味、不含人工成分的一次性电子烟产品。为了迎合消费者的这项偏好，製造商正在重新设计产品，提供更干净、更具吸引力的选择，这进一步推动了消费者转向健康型电子烟的解决方案。

限制一次性电子烟市场的因素

一次性电子烟市场面临的一大挑战是全球各地政府监管法规日益多样化。各国政府越来越关注电子烟使用可能带来的健康风险，因此纷纷推出更严格的销售和消费限制措施。一些地区已全面禁止电子烟，而另一些地区则对调味产品进行限制，并提高了电子烟的销售课税。这些法律限制阻碍了市场扩张，因为製造商必须应对复杂的合规环境，这不仅增加了营运成本，也减少了在新市场拓展业务的机会。

一次电子烟市场的发展趋势

一次性电子烟市场的一个显着趋势是调味产品的迅速崛起，尤其是在年轻消费者群体中。水果、甜点和糖果等多种口味的电子烟比传统烟草产品更具吸引力，并且正在影响消费者的偏好。为了满足新一代吸烟者的需求，製造商正优先开发和推广各种诱人的口味。然而，这一趋势也引发了争议，引起了监管机构的关注，以及卫生机构对青少年电子烟使用率上升及其潜在长期健康影响的担忧。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球一次性电子烟市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 非烟草
• 烟草

全球一次性电子烟市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球一次性电子烟市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• British American Tobacco plc（United Kingdom）
• Imperial Brands plc（United Kingdom）
• Japan Tobacco Inc.（Japan）
• Altria Group, Inc.（United States）
• Philip Morris International Inc.（United States）
• Shenzhen IVPS Technology Co., Ltd.（China）
• Shenzhen KangerTech Technology Co., Ltd.（China）
• Geekvape（China）
• Vaporesso（China）
• Joyetech（China）
• VOOPOO（China）
• Aspire（Shenzhen Eigate Technology Co., Ltd.）（China）
• Eleaf（China）
• Innokin Technology（China）
• J Well France（France）
• Kaival Brands Innovations Group, Inc.（United States）
• Puff Bar（United States）
• JUUL Labs, Inc.（United States）
• YouMe Co., Ltd.（China）
• Shenzhen iMiracle Technology Co., Ltd.（China）

结论与建议

Disposable E-Cigarettes Market size was valued at USD 7.17 Billion in 2024 and is poised to grow from USD 7.98 Billion in 2025 to USD 18.65 Billion by 2033, growing at a CAGR of 11.2% during the forecast period (2026-2033).

Disposable e-cigarettes have emerged as a popular, user-friendly product in the vaping market, appealing particularly to newcomers due to their compact design and pre-filled e-liquid. Offering a myriad of flavors and nicotine strengths, these devices cater to diverse consumer preferences and are easily accessible online and in vape shops. Despite their convenience, environmental concerns due to e-waste pose significant challenges for the market. The rise in youth adoption and demand for innovative flavors presents growth opportunities, while key players are launching new offerings aimed at sustainable solutions. Health organizations voice apprehensions regarding safety and potential addiction, highlighting the need for regulatory oversight and public education on the risks associated with vaping, thus shaping the future landscape of the disposable e-cigarette market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Disposable E-Cigarettes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Disposable E-Cigarettes Market Segments Analysis

Global Disposable E-Cigarettes Market is segmented by Flavor, Distribution Channel and region. Based on Flavor, the market is segmented into Non-Tobacco and Tobacco. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Disposable E-Cigarettes Market

The growing interest in health and wellness is a significant driver of the disposable e-cigarettes market, as consumers increasingly seek products that align with their health-conscious lifestyles. This trend has led to a heightened demand for e-cigarettes featuring natural and organic ingredients, as individuals look for alternatives that minimize harmful additives. As a result, companies in the industry are innovating and creating disposable e-cigarette options that emphasize natural flavors and eliminate artificial components. Responding to this consumer preference, manufacturers are reformulating their products to provide cleaner, more appealing choices, thereby reinforcing the ongoing shift toward health-oriented vaping solutions.

Restraints in the Disposable E-Cigarettes Market

A notable challenge facing the disposable e-cigarette market is the growing array of government regulations being enacted globally. Authorities are increasingly wary of the potential health risks tied to e-cigarette use, prompting them to implement stringent controls over their sale and consumption. In some regions, outright bans on e-cigarettes have been instituted, while others have introduced limitations on flavored products or have increased taxes on e-cigarette sales. These legal restrictions hinder market expansion, as manufacturers must navigate a complex landscape of compliance, leading to heightened operational costs and reduced opportunities for growth in new markets.

Market Trends of the Disposable E-Cigarettes Market

A notable trend in the disposable e-cigarette market is the surging popularity of flavored products, especially among younger demographics. The appeal of diverse flavors, such as fruit, dessert, and candy, has made these e-cigarettes more attractive compared to traditional tobacco options, influencing consumer preferences. In response, manufacturers are prioritizing the development and marketing of an extensive array of appealing flavors, which aligns with the desires of a new generation of smokers. However, this trend is not without controversy, as it has drawn significant regulatory attention and concern from health organizations worried about increasing youth vaping rates and potential long-term health implications.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Disposable E-Cigarettes Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Non-Tobacco
• Tobacco

Global Disposable E-Cigarettes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Disposable E-Cigarettes Market Size & CAGR (2026-2033)

• North America (Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• British American Tobacco plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philip Morris International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen IVPS Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen KangerTech Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geekvape (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaporesso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyetech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VOOPOO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire (Shenzhen Eigate Technology Co., Ltd.) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eleaf (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innokin Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J Well France (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaival Brands Innovations Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puff Bar (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUUL Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouMe Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen iMiracle Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations